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Profile of
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY Google Scholar Vidwan / IRINS

Research Area

  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

Featured Publications

Courses Teaching

  • Income Tax
  • Financial Management
  • Corporate Accounting
  • Marketing
  • Human Resource Management
  • Indirect Tax - GST and Customs

Education & Career of
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY Google Scholar Vidwan / IRINS

Education

Ph. D
Subject :Commerce 
Institution :PG and Research Department of Commerce, Kongunadu Arts and Science College, Coimbatore
Affiliated University Bharathiar University:
Year of Award : 2017

MBA
Subject :  Business Administration - Financial Management
Institution : School of Distance Education
Affiliated University : Bharathiar University
Year of Award : 2009

M.Phil
Subject :Commerce    
Institution : Department  of Commerce, Sri Ramakrishna College of Arts and Science for Women, Coimbatore 
Affiliated University : Bharathiar University
Year of Award :2007

M.Com
Subject :  Commerce with Computer Application
Institution : P.K.R Arts College for Women, Gobi
Affiliated University : Bharathiar University
Year of Award : 2006

B.Com
Subject : Commerce
Institution: P.K.R Arts College for Women, Gobi
Affiliated University :Bharathiar University 
Year of Award : 2004

Career

Present

Institute Name:Kongunadu Arts and Science College (Autonomous), Coimbatore
Designation :Associate Professor

Period :18.07.2008 - Till Date

Past Experience

Institute Name:Avinashilingam University, Coimbatore
Designation : Lecturer
Period : 04.07.2007 - 03.05.2008

 

Research Areas of
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY Google Scholar Vidwan / IRINS

A Study on Consumers Attitude towards Shopping Complex in Coimbatore city

Description of the Title:

Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

Description of the Title:

 

Publications of
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY Google Scholar Vidwan / IRINS

2020-2022

1.Title of the Publication :E-Cab hailing Services: Passenger's Preferences and Satisfaction
   Name of the authors:Divya Priya, B and Nithya Devi, T
   Journal name:International Journal of Mechanical Engineering
   Year:2021

2010-2019

1.Title of the Publication :Women Advocates and Work life balance (A Study on selected Women from Coimbatore-Bar Council)
   Name of the authors:Divya Priya, B and Amudha, S
   Journal name:The International Journal of Analytical and Experimental Modal Analysis
   Year:2019

2.Title of the Publication :Rural Customers’ Awareness towards Post Office Savings Scheme (POSS) in Coimbatore District
   Name of the authors:Divya Priya, B and Nandhini, R
   Journal name:International Journal of Research and Analytical Reviews
   Year:2019

3.Title of the Publication :Policy Holders Satisfaction towards LIC of India in Coimbatore District
   Name of the authors:Divya Priya, B and Dheepana, R
   Journal name:International Journal of Applied Services Perspectives
   Year:2016

4.Title of the Publication :Patients Perception and Satisfaction towards The Eye Foundation Hospital, Coimbatore
   Name of the authors:Divya Priya, B and Vinothini, S
   Journal name:International Journal of Business and Administration Research Review
   Year:2016

5.Title of the Publication :Financial Performance Analysis of IDBI using CAMEL Model
   Name of the authors:Divya Piya, B and Manjula, c
   Journal name:International Journal of Business Management and Research
   Year:2016

6.Title of the Publication :Policyholders Satisfaction towards Life Insurance Corporation (LIC) of India: A Study with special reference to Coimbatore City
   Name of the authors:Divya Priya, B and Dheepana, R
   Journal name:International Journal of Entrepreneurship and Business Environment Perspectives
   Year:2015

7.Title of the Publication :A Study on the Awareness on Social Advertisement among the Public in Coimbatore City
   Name of the authors:Divya Priya, B and Revathi Bala, M
   Journal name:International Journal of Applied Services Marketing Perspective
   Year:2015

8.Title of the Publication :An Opinion Survey on the Awareness and presentation of Social advertisement in Newspaper
   Name of the authors:Divya Priya, B and Revathi Bala, M
   Journal name:International Journal of Sales and Marketing Management Research and Development
   Year:2015

 

2022-2025

Title of the Publication :Neuromarketing: Understanding Consumer Decision-Making through Neuroscience

Name of the author:  Dr.B.Divya Priya   
 Journal name:Decision Making: Applications in Management and Engineering
 Year:2024

 

Title of the PublicationShifting Consumer Shopping Trends And Their Influence On Retail Dynamics

Name of the author:  Dr.B.Divya Priya   

 Journal name:Library Progress International Print version

Year: 2024

 

Title of the Publication :Women in Street Food Business: Motivations And Challenges With reference to Coimbatore City

Name of the author:  Dr.B.Divya Priya  

Journal name:IPE Journal of Management

Year: 2024

 

2020-2022

1.Title of the Publication :Evaluating the Financial Performance of ICICI Bank using The EAGLES Rating System
   Name of the authors:Divya Priya, B and Srija, C. S. 
   Journal name:The Oriental Journal of Commerce
   Year:2021

2.Title of the Publication :Social Marketing for Social Well-being: A Conceptual Framework on Social Advertisements , 24(2), 150-157
   Name of the authors:Divya priya, B and Revathi Bala, M
   Journal name:Kala Sarovar
   Year:2021

3.Title of the Publication :Customer’s Perspective towards App-based Banking: A Study in Coimbatore city
   Name of the authors:Divya Priya, B
   Journal name:PIMT Journal of Research
   Year:2020

2010-2019

1.Title of the Publication :Social marketing: Impact of Anti-smoking Advertisement among male adults in Coimbatore city
   Name of the authors: Divya Priya, B
   Journal name:ELK’s International Journal of Marketing
   Year:2018

2.Title of the Publication :Consumers’ Awareness, Preferences and Satisfaction towards Patanjali products
   Name of the authors:Divya Priya, B and Maharajothipriya, R
   Journal name:Sumedha Journal of Management
   Year:2018

3.Title of the Publication :Policyholders’ perception towards Micro Insurance with special reference to Coimbatore city
   Name of the authors:Divya Priya, B and Shanu, V
   Journal name:Common Wealth Journal of Commerce and Management Research

Year:2018

4.Title of the Publication :A Study on Female Adolescent Attitude towards Depiction of Women in Indian TV Advertisement
   Name of the authors:Divya priya, B and Revathi Bala, M
   Journal name: Sumedha Journal of Management

Year:2013

5.Title of the Publication :Evaluating the Financial Performance of ICICI Bank using The EAGLES Rating System
   Name of the authors:Divya Priya, B
   Journal name:Sumedha Journal of Management
   Year:2012

6.Title of the Publication :An Empirical Study on Impact of ICT in Indian Insurance Industry
   Name of the authors:Divya Priya, B and Prabu, A
   Journal name:Journal of Commerce and Management Research
   Year:2011

 

International

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National

1. Name of the patent :Identifying the main success criteria and key methods that an industry should purcue
    Year :2021
    Application/Granted Number : 202141044811 - Published

2. Name of the patent : Role of AI and Blockchain in Making Various Segments of Financial Sector Automated and Decentralized
    Year : 2022
    Application/Granted Number : 202241053820 - Published

 

International

1.Title of the Conference : Emerging Trends and innovative Strategies in Social Media Marketing – Issues and Challenges
   Name of the Author : Divya Priya, B
   Year : 2017
   Institution: Sankara College of Science and Commerce, Coimbatore

2.Title of the Conference : Innovative Marketing Strategies for Sustainable Growth – Issues and Challenges
   Name of the Author : Divya Priya, B
   Year : 2015
   Institution:Sankara College of Science and Commerce, Coimbatore

3.Title of the Conference : Recent Trends in Commerce & Management
   Name of the Author : Divya Priya, B & Revathi Bala, M
   Year : 2014
   Institution:Jairam Arts and Science College, Salem

4.Title of the Conference : Competitive Business Strategies for Sustainable Development
   Name of the Author : Divya Priya, B
   Year : 2012
   Institution: Hindustan College of Arts and Science, Chennai

National

1.Title of the Conference : Emerging Trends in Global Business
   Name of the Author : Divya Priya, B and Maria Nancy Nicholas
   Year : 2011
   Institution: RVS Institute of Management Studies, Coimbatore

2.Title of the Conference : Sustainable Business Strategy – Shaping the future of India
   Name of the Author : Divya Priya, B 
   Year : 2015
   Institution: Kongunadu Arts and Science College, Coimbatore

3.Title of the Conference : New Facets in Business, Economics, Management & Extension
   Name of the Author : Divya Priya, B and Arun Kumar, S
   Year : 2015
   Institution: SIES (NERUL) College of Arts, Science and Commerce,  Navi Mumbai

4.Title of the Conference : New Horizons in Business, Economics and Management
   Name of the Author : Divya Priya, B 
   Year : 2014
   Institution: SIES (NERUL) College of Arts, Science and Commerce,  Navi Mumbai

5.Title of the Conference : Consumer Protection and Welfare
   Name of the Author : Divya Priya, B and Revathi Bala, M
   Year : 2013
   Institution: Citizen Consumer Club & Tamil Nadu State Society for Consumer Protection and Empowerment and Kongunadu Arts and Science College, Coimbatore

6. .Titleof the Conference : ICSSR – SRC sponsored National level Seminar on ‘Vision Vikshit Bharat @ 2047’ A Roadmap for Industrial Growth, Economic Prosperity and Inclusive Development,     

      Topic of the Conference: Policyholders Problems and Dissatisfaction towards Micro-Insurance Products
   Name of the Author : Divya Priya, B 
   Year : 2024
   Institution: Sri Ramakrishna College of Arts and Science, Coimbatore

 

Books Edited Year Wise

1. Title of the Book: Strategic Management

Name of the Author: Divya Priya B

ISBN: 978-93-94727-40-3

Year: 2022

 

2. Title of the Book: Intellectual Property Rights

Name of the Author: Divya Priya B

ISBN: 978-81-963677-1-8

Year: 2022

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Courses Handled by
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY Google Scholar Vidwan / IRINS

Course Teaching
  • Income Tax
  • Financial Management
  • Marketing
  • Corporate Accounting
  • Human Resource Management
  • Indirect Tax - GST and Customs
  • Management Accounting
  • Cyber Law
  • Business Policy and Strategic Management
  • Business Economics
  • Economic Analysis
Course Material

 

 

Projects Handled by
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY Google Scholar Vidwan / IRINS

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Research Guidance of
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY Google Scholar Vidwan / IRINS

Ongoing

1.Name of the Candidate :C. S. Srija
  Title of the Thesis : 
  Date of Submission : 
  Date of Award :2021

2.Name of the Candidate :M. Pavithra
  Title of the Thesis : 
  Date of Submission : 
  Date of Award :2022

Completed

 

Institutional Responsibilities of
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY Google Scholar Vidwan / IRINS

Administrative (KASC)

 

1.Name of the Responsibility :ARIIA 
  Period : 2019 - Till Date
  Designation : Associate Professor
  Nature of the Responsibility :Co-ordinator

2.Name of the Responsibility: KASC – Institution’s Innovation Council (IIC)
  Period : 2020 - Till Date
  Designation : Associate Professor
  Nature of the Responsibility :Convener

3.Name of the Responsibility :Entrepreneurship Development Cell and Skill Development Cell
  Period : 2020 - Till Date
  Designation : Associate Professor
  Nature of the Responsibility :Member

4.Name of the Responsibility :KASC - KAPILA Committee
  Period : 2021 - Till Date
  Designation : Associate Professor
  Nature of the Responsibility :Member

5.Name of the Responsibility :Institutional Ethical Committee 
  Period : 2021 - Till Date
  Designation : Associate Professor
  Nature of the Responsibility :Member

6.Name of the Responsibility :Consumer Club
  Period : 2021 - Till Date
  Designation : Associate Professor
  Nature of the Responsibility :Member

7.Name of the Responsibility :Research Committee 
  Period : 2021 - Till Date
  Designation : Associate Professor
  Nature of the Responsibility :Member

 

 

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Awards & Memberships of
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY Google Scholar Vidwan / IRINS

Awards

Academic awards

1.Awarding agency : 
   Country : India
   Title of paper :E-Cab hailing Services: Passenger's Preferences and Satisfaction
   Date of Award : 10.12.2021

Membership

Membership in Professional Bodies

1. Organization :Indian Science Congress Association
   Type of Membership : Annual Member
   Period : 2008-2021

2. Organization :International Institute of Organized Research (I2OR)
   Type of Membership : Life Member
   Period : From 2021

3. Organization :Institute of Scholars
   Type of Membership : Life Member
   Period : From 2020

Visits/Collaborations/Others of
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY Google Scholar Vidwan / IRINS

Visits

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Others