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Profile of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

marketing

Finance

Human resource management

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

Research Area

marketing

Finance

Human resource management

Featured Publications

1. The impact of New education policy

Courses Teaching

  • Fundamentals of Financial Accounting
  • Financial Accounting
  • Higher Financial Accounting
  • Corporate Accounting
  • Higher Corporate Accounting
  • Management Accounting
  • Business Economics
  • Business Organisation
  • Cost Accounting

Education & Career of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

marketing

Finance

Human resource management

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

 

 

Research Areas of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

marketing

Finance

Human resource management

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

 

MARKETING

Publications of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

marketing

Finance

Human resource management

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

2020-2022

6.Title of the Publication :Investors Awareness and preference towards various investment avenues in Coimbatore city.
   Name of the authors: Dr.P.K.UmaMaheswari
   Journal name: PAIDEUMA
   Year:2021

7.Title of the Publication :Opinion and satisfaction towards branded food products in Coimbatore city. 
   Name of the authors: Dr.P.K.UmaMaheswari`

   Journal name: International journal of innovation research in technology 
   Year:2023

8.Title of the Publication :I Consumer preference in Blended organic cotton Apparal .
   Name of the authors: Dr.P.K.UmaMaheswari`

  Journal name: international journal of cultural studiesand social science.
   Year:2025

 

2010-2019

5.Title of the Publication :Travelers satisfaction towards tourist destinations(An empirical study with special reference to the Nilgiri)
   Name of the authors:Dr.P.K.UmaMaheswari
   Journal name:JETIR
   Year:2019

4.Title of the Publication :A study on the Export performance of coir products in India.
   Name of the authors:Dr.P.K.UmaMaheswari
   Journal name:IJCRT
   Year:2018

3.Title of the Publication :A study on consumer behavior toward selected Fast Moving consumer durable goods-An Empirical study.
   Name of the authors:Dr.P.K.UmaMaheswari
   Journal name:IJMSRR
   Year:2017

2.Title of the Publication :Consumer perception Towards FMCG
   Name of the authors:Dr.P.K.UmaMaheswari
   Journal name:IJBARR
   Year:2015

1.Title of the Publication :E-Marketing-Roads ahead of India
   Name of the authors:Dr.P.K.UmaMaheswari
   Journal name:IJSRM
   Year:2015

 

2020-2022

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2010-2019

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International

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International

1.Title of the Conference : E-Marketing-Roads ahead of India
   Name of the Author : Dr.P.K.Uma Maheswari
   Year : 2013
   Institution: KASC

2.Title of the Conference :Consumer Rights 
   Name of the Author : Dr.P.K.Uma Maheswari
   Year : 2012
   Institution:Annamalai University

 

National

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Courses Handled by
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

marketing

Finance

Human resource management

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

Course Teaching
  • Fundamentals of Financial Accounting
  • Financial Accounting
  • Higher Financial Accounting
  • Corporate Accounting
  • Higher Corporate Accounting
  • Management Accounting
  • Business Economics
  • Business Organisation
  • Cost Accounting
  • Financial Markets and Services
  • Company Law
  • Principles of Marketing
  • Entrepreneurial Development
  • Modern Banking
  • Business Communication

 

Projects Handled by
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

marketing

Finance

Human resource management

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

 
 

 

 

 

 

 

 
 

 

 

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Research Guidance of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

marketing

Finance

Human resource management

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

Ongoing

1.Name of the Candidate :Mrs.M.Soundarya
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2.Name of the Candidate :Mr.Anto Merwin
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1.Name of the Candidate :Mrs .T .Esther Rani
  Title of the Dissertation :A study on  Changing trends inITC Ltd towardsselected (FMCG Non Durable goods) -An Emprical study(ITC)
  Date of Award : 2018

2.Name of the Candidate :Mrs.D.Sindhuja
  Title of the Dissertation :Consumer intention to adoptinternet banking
  Date of Award : 2019

 

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Institutional Responsibilities of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

marketing

Finance

Human resource management

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

Administrative (KASC)

1.Name of the Responsibility :Consumer club
  Period : 2021 - TILL DATE
  Designation : member
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2.Name of the Responsibility :YUVA
  Period : 2019 - TILL DATE
  Designation : Coordinator
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Awards & Memberships of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

marketing

Finance

Human resource management

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

Awards

Academic awards

1.Awarding agency : 
   Country : India
   Title of paper :Elite Teacher award
   Date of Award : Oct 2021

Membership

Membership in Professional Bodies

1.Organization : Kongunadu Arts and Science College
   Type of Membership :BOS 
   Period:2012- Till Date

2.Organization : Kongunadu Arts and Science College
   Type of Membership : ISCA
   Period:2012- Till Date

3.Organization : International Institute of Organised Research (I2OR) India
   Type of Membership : Life Member
   Period:2021 - Till Date

 

Visits/Collaborations/Others of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

marketing

Finance

Human resource management

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#