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Profile of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Research Area

Marketing 

Featured Publications

1.Name of journal: IPE Journal of Management ::ISSN :2249-9040 with IF =7.138 UGC CARE LIST 

  Title of the article : Entrepreneurial willingness among college students in Coimbatore district: an empirical study 

   YEAR: JANUARY-JUNE 2024   VOL-14,NO.-10.

   Author : S.Amudha ,

2.  Name of journal : International Journal of Cultural Studies and Social Sciences :: ISSN: 2347-4777

    Title of the article : FACTORS INFLUENCING THE GROWTH OF RURAL ENTREPRENEURSHIP IN NORTH MALABAR: A SOCIOECONOMIC PERSPECTIVE

     YEAR : JULY - DECEMBER 2024 VOL-20,NO.11

      Author : S.Amudha ,

3. Name of journal : Humanities and Social Science Studies journal :: ISSN 2319-829X with IF=7.28 UGC Care Approved, Group I

    Title of the article :  MSMES AS ENGINES OF GROWTH: A STUDY ON JOB CREATION AND SKILL ENHANCEMENT IN LOCAL ECONOMIES, KERALA

     YEAR :  JANUARY - JUNE 2025  VOL-14,NO.-1 

      Author : S. Amudha,

4. Name of journal : Journal of the School of Language, Literature and Culture Studies :: ISSN 0972-9682 with IF=7.138

    Title of the article : EVALUATING THE EFFECTIVENESS AND USER ADOPTION OF DIGITAL TOOLS IN MODERN FINANCIAL PLANNING PRACTICES

    YEAR :2024  Series: 22, Book. No: 31

     Author : S. Amudha,

Courses Teaching

  • Fundamentals of Financial Accounting
  • Financial Accounting
  • Higher Financial Accounting
  • Corporate Accounting
  • Higher Corporate Accounting
  • Management Accounting
  • Indirect Tax
  • Direct Tax
  • Company Law
  • Principles of Marketing
  • Business Economics
  • Cost Accounting
  • Advanced Corporate Accounting
  • Advanced Financial Accounting
  • Income Tax Law and Practice
  • Accounting for Managers
  • Services Marketing
  • Financial Markets and Services
  • Enterprise Information System
  • Financial Management
  • Human Resources Management 

Education & Career of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Education

Ph. D
Subject :Marketing
Institution :Nehru Arts and Science College
Affiliated University :Bharathiar University
Year of Award : 2019

M.Phil
Subject : Marketing   
Institution :RVS College of Arts and Science 
Affiliated University : Bharathiar University
Year of Award : 2003

M.Com
Subject :Commerce  
Institution : PSG College of Arts and Science
Affiliated University :Bharathiar University 
Year of Award :2000 

B.Com
Subject : Commerce 
Institution: PSGR Krishnammal college for women 
Affiliated University : Bharathiar
Year of Award : 1998

Career

Present

Institute Name:Kongunadu Arts and Science College
Designation :Associate Professor
Period :18.06.2014 - Till Date

Past Experience

Institute Name:Karpagam University
Designation : Assistant Professor
Period : 10.06.2011 - 30.04.2014

Institute Name:Kg College of Arts and Science
Designation : Assistant Professor
Period : 02.06.2008 - 31.03.2011

 

Research Areas of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Marketing 


 

Description of the Title: A study of consumer preference and satisfaction towards organic food products with special reference to coimbatore city

 

Publications of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

 
2023-2024

1.Name of journal: IPE Journal of Management ::ISSN :2249-9040 with IF =7.138 UGC CARE LIST 

  Title of the article : Entrepreneurial willingness among college students in Coimbatore district: an empirical study 

   YEAR: JANUARY-JUNE 2024   VOL-14,NO.-10.

   Author : S.Amudha ,

2.  Name of journal : International Journal of Cultural Studies and Social Sciences :: ISSN: 2347-4777

    Title of the article : FACTORS INFLUENCING THE GROWTH OF RURAL ENTREPRENEURSHIP IN NORTH MALABAR: A SOCIOECONOMIC PERSPECTIVE

     YEAR : JULY - DECEMBER 2024 VOL-20,NO.11

      Author : S.Amudha ,

3. Name of journal : Humanities and Social Science Studies journal :: ISSN 2319-829X with IF=7.28 UGC Care Approved, Group I

    Title of the article :  MSMES AS ENGINES OF GROWTH: A STUDY ON JOB CREATION AND SKILL ENHANCEMENT IN LOCAL ECONOMIES, KERALA

     YEAR :  JANUARY - JUNE 2025  VOL-14,NO.-1 

      Author : S. Amudha,

4. Name of journal : Journal of the School of Language, Literature and Culture Studies :: ISSN 0972-9682 with IF=7.138

    Title of the article : EVALUATING THE EFFECTIVENESS AND USER ADOPTION OF DIGITAL TOOLS IN MODERN FINANCIAL PLANNING PRACTICES

    YEAR :2024  Series: 22, Book. No: 31

     Author : S. Amudha,

2010-2019

4.Title of the Publication :Women Advocates and Work-Life Balance (A Study on Selected Women from Coimbatore Bar Council)
   Name of the authors:Dr.S.Amudha
   Journal name:International journal of analytical and experimental modal analysis
   Year:2019

3.Title of the Publication :A study on consumer satisfaction towards organic food products in coimbatore city
   Name of the authors:S.Amudha
   Journal name:International Journal of Research in Commerce, IT & Management
   Year:2017

2.Title of the Publication :A study on consumer awareness towards organic food products in Coimbatore city
   Name of the authors:S.Amudha
   Journal name:International Journal of Commerce and Management Research
   Year:2017

1.Title of the Publication :A study on consumer satisfaction towards organic food products in coimbatore city
   Name of the authors:S.Amudha
   Journal name: International Journal of Research in Commerce, IT & Management
   Year:2017

 

2020-2022

2.Title of the Publication :
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2010-2019

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International

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National

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International1.Title of the Conference : Work life balance of women micro entrepreneurs in indian society after covid 19 pandemic    Title of paper : Work life balance of women micro entrepreneurs in indian society 
   Name of the Author : Dr.S.Amudha
   Year : 29 February 2024
   Institution: Bishop ambrasose college 2.Title of the Conference : Cashless economy -make in India     Title of paper : Cashless economy -BHIM  , ISBN: 978-93-340-0206-5
   Name of the Author : Dr.S.Amudha
   Year : October 5th&6th 2023
   Institution: Angappa college of arts and science 3.Title of the Conference : Emerging Dimensions in Finance, Human Resource Management and General – New Trends in Management
   Name of the Author : Dr.S.Amudha
   Year : 2013
   Institution:Karpagam University4.Title of the Conference :Emerging Dimensions in Finance, Human Resource Management and General – Emerging Dimensions in Human Resource Management 
   Name of the Author : Dr.S.Amudha
   Year : 2013
   Institution:Karpagam University5.Title of the Conference :Indian Corporate Sector Challenges and Opportunities – Women in  
   Name of the Author :Dr.S.Amudha 
   Year : 2014
   Institution:Karpagam University
National

1.Title of the Conference : Work life balance of women micro entrepreneurs in indian society after covid 19 pandemic 

   Title of paper : Work life balance of women micro entrepreneurs in indian society 
   Name of the Author : Dr.S.Amudha
   Year : 29 February 2024
   Institution: Bishop ambrasose college

 

 

Books Edited Year Wise                                                                                                      2023-2024                                                                                                                   1. Name of Book : Futuristic trends in management                                                         IIP Series :: e-ISBN: 978-93-5747-817-5, VOL-3,BOOK-15,PART-8 , CHAPTER-4.              Title of the chapter : Creativity and innovation enhance business growth and success:                                           entrepreneurial traits and trends                                                   Year: APRIL 2024                                                                                                           Author: S.Amudha , Nikhila K.                                                                                         

2021-2022

2.Title of the Books : Indian Economy: An outlook in 21st century, Edition No.1 – Behavioural patterns of the consumers at the point of purchase with special reference to Coimbatore city
    Author : S.Amudha
    Name of the Publisher : 
    ISBN : ISBN: 9788194743521
    Year : 2021

7..Title of the Chapter :Contemporary issues & Challenges in commerce and Management - Contemporary Issues in Global Marketing
    Author : S.Amudha
    Name of the Publisher : 
    ISBN : ISBN 9789380426693
    Year : 2012

8.Title of the Chapter : Emerging Dimensions in Finance, Human Resource Management and General – New Trends in Management
    Author : S.Amudha
    Name of the Publisher : 
    ISBN : ISBN ISBN 978938338383
    Year : 2013

9.Title of the Chapter :Emerging Dimensions in Finance, Human Resource Management and General – Emerging Dimensions in Human Resource Management
    Author : S.Amudha
    Name of the Publisher : 
    ISBN : ISBN ISBN 978938338383
    Year : 2013

10.Title of the Chapter :Indian Corporate Sector Challenges and Opportunities – Women in Business Environment
    Author : S.Amudha
    Name of the Publisher : 
    ISBN : ISBN 9789383459117
    Year : 2014

 

1. Name of the Authors :  
    Database: 
    ID/Ref No : 
    Year : 

 

Courses Handled by
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Course Teaching
  • Fundamentals of Financial Accounting
  • Financial Accounting
  • Higher Financial Accounting
  • Corporate Accounting
  • Higher Corporate Accounting
  • Management Accounting
  • Indirect Tax
  • Direct Tax
  • Cost Accounting
  • Financial Markets and Services
  • Company Law
  • Principles of Marketing
  • Entrepreneurial Development
  • Modern Banking
  • Business Communication

 

Projects Handled by
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

 

 

 

Research Guidance of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Ongoing

1.Name of the Candidate : Nikhila K.

Field : Entrepreneurship
  Title of the Thesis : 
  Date of Submission : 
  Date of Award :

2.1.Name of the Candidate : M.Dharani priya 

Field : Finance
  Title of the Thesis : 
  Date of Submission : 
  Date of Award :

 

 

1.Name of the Candidate :Mr.R. Vignesh 

Field : Marketing
  Title of the Thesis : A study on impact of digital marketing and its impact on online shopping with reference to coimbatore city
  Date of Submission : 25.11.19
  Date of Award :30.01.2020

2.1.Name of the Candidate :Mr.Muhammed sahad M.P

Field : Marketing
  Title of the Thesis : A study on CRM Retail marketing with special reference to calicut district in kerala
  Date of Submission : 23.6.23
  Date of Award :08.08.2023

 

 

 

 

 

 

Institutional Responsibilities of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Administrative (KASC)

1.Name of the Responsibility :I4
  Period : 2022 - Till Date
  Designation : Member


 2. Nature of the Responsibility : Curriculum Development Cell

   Period : 2022 - 2024

  Designation : Member

3. Name of the Responsibility : Standing Committee
  Period : 2023 - Till Date
  Designation : Member

3. Name of the Responsibility : Academic  Council
  Period : 2023 - Till Date
  Designation : Member
 

 

 

Administrative (Other)

1.Name of the Responsibility : Swayam
  Period : 2018 - Till Date
  Designation : Department Co-ordinator
  Nature of the Responsibility : Guide and Mentor to the students

 

Awards & Memberships of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Awards

S No.

Title

Organiser

Year

1

I2OR National Elite Teachers Award

International Institute of organized Research (I2OR) which is a registered MSME with the Ministry of Micro, Small and Medium Enterprises, Government of India and is advocating United Nation’s Sustainable Development Goals through Academic and Research Programs for API and Career Advancement Scheme. 

September 2021

2

Young Faculty Excellence Award

Vivekananda College of Arts and Science for Women in Marching towards prosperity: An international conference on rebuilding Business Ecosystem.

March 2021

Membership

  • Member in academic council

  • Member in Curriculum Development Cell

  • Member in Board of Studies

  • Swayam Co-Ordinator for Department of Commerce

  • IIC Co-Ordinator for Department of Commerce

     

Visits/Collaborations/Others of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS