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Profile of
Dr.V.Regha

Dr.V.Regha
Assistant Professor
Research Area

Marketing Management

9944637125

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Research Area

Marketing Management

Featured Publications

Courses Teaching

  • Indian banking system
  • Cost Accounting
  • Marketing Management
  • Programming in Visual Basic
  • Internet and Web Designing
  • Financial Management
  • Research Methodology
  • Cyber Law
  • Managerial Economics

Education & Career of
Dr.V.Regha

Dr.V.Regha
Assistant Professor
Research Area

Marketing Management

9944637125

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Education

Ph. D
Subject :Commerce
Institution :Government Arts College Coimbatore
Affiliated University :Bharathiyar University
Year of Award : 2020

PGDCA
Subject :  Computer Application  
Institution : Pioneer arts and science college
Affiliated University : Bharathiyar University
Year of Award : 2011

M.Phil
Subject :  Commerce  
Institution : Dr.SNS arts and science college
Affiliated University : Bharathiyar University
Year of Award : 2009

M.Com
Subject : Commerce 
Institution : Pioneer arts and science college
Affiliated University :Bharathiyar University 
Year of Award : 2007

B.Com
Subject : Commerce
Institution: Pioneer arts and science college
Affiliated University : Bharathiyar University
Year of Award : 2005

Career

Present

Institute Name: Kongunadu Arts and Science College
Designation :Assistant Professor
Period :24.1.2011 - Till Date

Past Experience

Institute Name: Dr.RV Arts and Science College
Designation : Assistant Professor
Period : 15.6.2009 -15.3.2010

 

Research Areas of
Dr.V.Regha

Dr.V.Regha
Assistant Professor
Research Area

Marketing Management

9944637125

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Marketing Management

Description of the Title: Marketing management is the process of planning, executing, and overseeing the marketing activities and strategies of an organization. Its primary goal is to meet the needs and wants of customers while achieving the business objectives of the company. This involves understanding market dynamics, consumer behavior, competition, and the development of products or services that resonate with target audiences.

 

Publications of
Dr.V.Regha

Dr.V.Regha
Assistant Professor
Research Area

Marketing Management

9944637125

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

2023-2024

1.Title of the Publication : The Influence of artificial intelligence market on consumer behaviour 
   Name of the authors: Dr.V.Regha
   Journal name: International journal of innovative research in computer and communication engineering
   Year:16-11-2024.

 

2.Title of the Publication : Factors of artificial intelligence in business platform- present & future 
   Name of the authors: Dr.V.Regha
   Journal name: International Journal Of Advanced Research in Education and Technology
   Year:22-12-2024

 

3.Title of the Publication :Factors influencing Customers to prefer TVS Products in Coimbatore City  
   Name of the authors: Dr.V.Regha
   Journal name:Bharatiya Shiksha Shodh Patrika
   Year:15-5-2024.

2020-2022

1.Title of the Publication :A study on the customer's perception towards plastic cards services of commercial banks in coimbatore city
   Name of the authors: Dr.V.Regha
   Journal name:The international Journal of All Research Education and Scientific Methods
   Year:01-01-2022

2.Title of the Publication :A study on customers gratification towards plastic card services of commercial banks in coimbatore city
   Name of the authors: Dr.V.Regha
   Journal name:The international Journal of Research and Analytical Reviews
   Year:20-02-2022

3.Title of the Publication :A study on Overview of Cripto-Currency in and around India
   Name of the authors: Dr.V.Regha
   Journal name:The international Journal of Creative ResearchThoughts
   Year:28-10-2022

2010-2019

1.Title of the Publication :A Study on usage and awareness of digital payment system in Coimbatore city
   Name of the authors: Dr.V.Regha
   Journal name:The International Journal Of Emerging Technologies and Innovative Research
   Year:01-06-2019

2.Title of the Publication :A study on policy holder satisfaction towards LIC with special reference to Coimbatore city
   Name of the authors: Dr.V.Regha
   Journal name:The International Journal ofManagement Studies
   Year:01-08-2018

 

 

2020-2022

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2010-2019

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Courses Handled by
Dr.V.Regha

Dr.V.Regha
Assistant Professor
Research Area

Marketing Management

9944637125

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Course Teaching
  • Indian banking system
  • Cost Accounting
  • Marketing Management
  • Programming in Visual Basic
  • Internet and Web Designing
  • Financial Management
  • Research Methodology
  • Cyber Law
  • Managerial Economics
Course Material

 

 

Projects Handled by
Dr.V.Regha

Dr.V.Regha
Assistant Professor
Research Area

Marketing Management

9944637125

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Funded Project 
 

 

 

 

 

Research Guidance of
Dr.V.Regha

Dr.V.Regha
Assistant Professor
Research Area

Marketing Management

9944637125

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Ongoing

1.Name of the Candidate : Ms.S.Dharshini 
  Title of the Thesis : Research area in Marketing 
  Date of Submission : 2026
  Date of Award : 2026

 

2.Name of the Candidate : Ms.Aparna
  Title of the Thesis : Research area in Marketing 
  Date of Submission : 2028
  Date of Award : 2028

 

 

 

 

 

Ongoing

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Completed

2.Name of the Candidate : Ms. K. Mohana Priya 
  Title of the Dissertation :A study on consumer attitute towards green marketing
  Date of Award : 2019

1.Name of the Candidate :Ms. Aishwarya 
  Title of the Dissertation :A study on financial position of the working capital Management
  Date of Award : 2020

 

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Institutional Responsibilities of
Dr.V.Regha

Dr.V.Regha
Assistant Professor
Research Area

Marketing Management

9944637125

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

 NAAC Member Criteria - V 

Awards & Memberships of
Dr.V.Regha

Dr.V.Regha
Assistant Professor
Research Area

Marketing Management

9944637125

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

 

 

Membership in Professional Bodies

1.Organization : Kongunadu Arts and Science College
   Type of Membership : ISCA-Member
   Date of Award :2011-till date

2.Organization : Kongunadu Arts and Science College
   Type of Membership : BOS - Member
   Date of Award :2011-till date

 

Visits/Collaborations/Others of
Dr.V.Regha

Dr.V.Regha
Assistant Professor
Research Area

Marketing Management

9944637125

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Visits

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Collaborations

 

Others
  • Completed UGC-HRDC 14 days Refresher course on the topic "Commerce and Financial Management" during 6.9.2022 - 19.9.2022 orgainzed by Jai Narain Vyas University.
  • Attended FDP on "Sustainable Global Trade; Innovation, Opptunity and Challenges From 12 to 16th Sep 2022.