Campus WalkProfile of Dr. B. Divya Priya
- A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
- Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis
9677709027
divyapriyab_cm@kongunaducollege.ac.in
ACADEMIC IDENTITY Google Scholar Vidwan / IRINS
Research Area
- A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
- Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis
Featured Publications
Courses Teaching
- Income Tax
- Financial Management
- Corporate Accounting
- Marketing
- Human Resource Management
- Indirect Tax - GST and Customs
Education & Career of Dr. B. Divya Priya
- A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
- Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis
9677709027
divyapriyab_cm@kongunaducollege.ac.in
ACADEMIC IDENTITY Google Scholar Vidwan / IRINS
- Education
Ph. D
Subject :Commerce
Institution :PG and Research Department of Commerce, Kongunadu Arts and Science College, Coimbatore
Affiliated University Bharathiar University:
Year of Award : 2017MBA
Subject : Business Administration - Financial Management
Institution : School of Distance Education
Affiliated University : Bharathiar University
Year of Award : 2009M.Phil
Subject :Commerce
Institution : Department of Commerce, Sri Ramakrishna College of Arts and Science for Women, Coimbatore
Affiliated University : Bharathiar University
Year of Award :2007M.Com
Subject : Commerce with Computer Application
Institution : P.K.R Arts College for Women, Gobi
Affiliated University : Bharathiar University
Year of Award : 2006B.Com
Subject : Commerce
Institution: P.K.R Arts College for Women, Gobi
Affiliated University :Bharathiar University
Year of Award : 2004- Career
Present
Institute Name:Kongunadu Arts and Science College (Autonomous), Coimbatore
Designation :Associate ProfessorPeriod :18.07.2008 - Till Date
Past Experience
Institute Name:Avinashilingam University, Coimbatore
Designation : Lecturer
Period : 04.07.2007 - 03.05.2008
Research Areas of Dr. B. Divya Priya
- A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
- Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis
9677709027
divyapriyab_cm@kongunaducollege.ac.in
ACADEMIC IDENTITY Google Scholar Vidwan / IRINS
- A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
Description of the Title:
- Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis
Description of the Title:
Publications of Dr. B. Divya Priya
- A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
- Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis
9677709027
divyapriyab_cm@kongunaducollege.ac.in
ACADEMIC IDENTITY Google Scholar Vidwan / IRINS
- 2020-2022
1.Title of the Publication :E-Cab hailing Services: Passenger's Preferences and Satisfaction
Name of the authors:Divya Priya, B and Nithya Devi, T
Journal name:International Journal of Mechanical Engineering
Year:2021- 2010-2019
1.Title of the Publication :Women Advocates and Work life balance (A Study on selected Women from Coimbatore-Bar Council)
Name of the authors:Divya Priya, B and Amudha, S
Journal name:The International Journal of Analytical and Experimental Modal Analysis
Year:20192.Title of the Publication :Rural Customers’ Awareness towards Post Office Savings Scheme (POSS) in Coimbatore District
Name of the authors:Divya Priya, B and Nandhini, R
Journal name:International Journal of Research and Analytical Reviews
Year:20193.Title of the Publication :Policy Holders Satisfaction towards LIC of India in Coimbatore District
Name of the authors:Divya Priya, B and Dheepana, R
Journal name:International Journal of Applied Services Perspectives
Year:20164.Title of the Publication :Patients Perception and Satisfaction towards The Eye Foundation Hospital, Coimbatore
Name of the authors:Divya Priya, B and Vinothini, S
Journal name:International Journal of Business and Administration Research Review
Year:20165.Title of the Publication :Financial Performance Analysis of IDBI using CAMEL Model
Name of the authors:Divya Piya, B and Manjula, c
Journal name:International Journal of Business Management and Research
Year:20166.Title of the Publication :Policyholders Satisfaction towards Life Insurance Corporation (LIC) of India: A Study with special reference to Coimbatore City
Name of the authors:Divya Priya, B and Dheepana, R
Journal name:International Journal of Entrepreneurship and Business Environment Perspectives
Year:20157.Title of the Publication :A Study on the Awareness on Social Advertisement among the Public in Coimbatore City
Name of the authors:Divya Priya, B and Revathi Bala, M
Journal name:International Journal of Applied Services Marketing Perspective
Year:20158.Title of the Publication :An Opinion Survey on the Awareness and presentation of Social advertisement in Newspaper
Name of the authors:Divya Priya, B and Revathi Bala, M
Journal name:International Journal of Sales and Marketing Management Research and Development
Year:2015
- 2022-2025
Title of the Publication :Neuromarketing: Understanding Consumer Decision-Making through Neuroscience
Name of the author: Dr.B.Divya Priya
Journal name:Decision Making: Applications in Management and Engineering
Year:2024Title of the PublicationShifting Consumer Shopping Trends And Their Influence On Retail Dynamics
Name of the author: Dr.B.Divya Priya
Journal name:Library Progress International Print version
Year: 2024
Title of the Publication :Women in Street Food Business: Motivations And Challenges With reference to Coimbatore City
Name of the author: Dr.B.Divya Priya
Journal name:IPE Journal of Management
Year: 2024
- 2020-2022
1.Title of the Publication :Evaluating the Financial Performance of ICICI Bank using The EAGLES Rating System
Name of the authors:Divya Priya, B and Srija, C. S.
Journal name:The Oriental Journal of Commerce
Year:20212.Title of the Publication :Social Marketing for Social Well-being: A Conceptual Framework on Social Advertisements , 24(2), 150-157
Name of the authors:Divya priya, B and Revathi Bala, M
Journal name:Kala Sarovar
Year:20213.Title of the Publication :Customer’s Perspective towards App-based Banking: A Study in Coimbatore city
Name of the authors:Divya Priya, B
Journal name:PIMT Journal of Research
Year:2020- 2010-2019
1.Title of the Publication :Social marketing: Impact of Anti-smoking Advertisement among male adults in Coimbatore city
Name of the authors: Divya Priya, B
Journal name:ELK’s International Journal of Marketing
Year:20182.Title of the Publication :Consumers’ Awareness, Preferences and Satisfaction towards Patanjali products
Name of the authors:Divya Priya, B and Maharajothipriya, R
Journal name:Sumedha Journal of Management
Year:20183.Title of the Publication :Policyholders’ perception towards Micro Insurance with special reference to Coimbatore city
Name of the authors:Divya Priya, B and Shanu, V
Journal name:Common Wealth Journal of Commerce and Management ResearchYear:2018
4.Title of the Publication :A Study on Female Adolescent Attitude towards Depiction of Women in Indian TV Advertisement
Name of the authors:Divya priya, B and Revathi Bala, M
Journal name: Sumedha Journal of ManagementYear:2013
5.Title of the Publication :Evaluating the Financial Performance of ICICI Bank using The EAGLES Rating System
Name of the authors:Divya Priya, B
Journal name:Sumedha Journal of Management
Year:20126.Title of the Publication :An Empirical Study on Impact of ICT in Indian Insurance Industry
Name of the authors:Divya Priya, B and Prabu, A
Journal name:Journal of Commerce and Management Research
Year:2011
- International
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Application/Granted Number :- National
1. Name of the patent :Identifying the main success criteria and key methods that an industry should purcue
Year :2021
Application/Granted Number : 202141044811 - Published2. Name of the patent : Role of AI and Blockchain in Making Various Segments of Financial Sector Automated and Decentralized
Year : 2022
Application/Granted Number : 202241053820 - Published
- International
1.Title of the Conference : Emerging Trends and innovative Strategies in Social Media Marketing – Issues and Challenges
Name of the Author : Divya Priya, B
Year : 2017
Institution: Sankara College of Science and Commerce, Coimbatore2.Title of the Conference : Innovative Marketing Strategies for Sustainable Growth – Issues and Challenges
Name of the Author : Divya Priya, B
Year : 2015
Institution:Sankara College of Science and Commerce, Coimbatore3.Title of the Conference : Recent Trends in Commerce & Management
Name of the Author : Divya Priya, B & Revathi Bala, M
Year : 2014
Institution:Jairam Arts and Science College, Salem4.Title of the Conference : Competitive Business Strategies for Sustainable Development
Name of the Author : Divya Priya, B
Year : 2012
Institution: Hindustan College of Arts and Science, Chennai- National
1.Title of the Conference : Emerging Trends in Global Business
Name of the Author : Divya Priya, B and Maria Nancy Nicholas
Year : 2011
Institution: RVS Institute of Management Studies, Coimbatore2.Title of the Conference : Sustainable Business Strategy – Shaping the future of India
Name of the Author : Divya Priya, B
Year : 2015
Institution: Kongunadu Arts and Science College, Coimbatore3.Title of the Conference : New Facets in Business, Economics, Management & Extension
Name of the Author : Divya Priya, B and Arun Kumar, S
Year : 2015
Institution: SIES (NERUL) College of Arts, Science and Commerce, Navi Mumbai4.Title of the Conference : New Horizons in Business, Economics and Management
Name of the Author : Divya Priya, B
Year : 2014
Institution: SIES (NERUL) College of Arts, Science and Commerce, Navi Mumbai5.Title of the Conference : Consumer Protection and Welfare
Name of the Author : Divya Priya, B and Revathi Bala, M
Year : 2013
Institution: Citizen Consumer Club & Tamil Nadu State Society for Consumer Protection and Empowerment and Kongunadu Arts and Science College, Coimbatore6. .Titleof the Conference : ICSSR – SRC sponsored National level Seminar on ‘Vision Vikshit Bharat @ 2047’ A Roadmap for Industrial Growth, Economic Prosperity and Inclusive Development,
Topic of the Conference: Policyholders Problems and Dissatisfaction towards Micro-Insurance Products
Name of the Author : Divya Priya, B
Year : 2024
Institution: Sri Ramakrishna College of Arts and Science, Coimbatore
- Books Edited Year Wise
1. Title of the Book: Strategic Management
Name of the Author: Divya Priya B
ISBN: 978-93-94727-40-3
Year: 2022
2. Title of the Book: Intellectual Property Rights
Name of the Author: Divya Priya B
ISBN: 978-81-963677-1-8
Year: 2022
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Courses Handled by Dr. B. Divya Priya
- A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
- Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis
9677709027
divyapriyab_cm@kongunaducollege.ac.in
ACADEMIC IDENTITY Google Scholar Vidwan / IRINS
- Course Teaching
- Income Tax
- Financial Management
- Marketing
- Corporate Accounting
- Human Resource Management
- Indirect Tax - GST and Customs
- Management Accounting
- Cyber Law
- Business Policy and Strategic Management
- Business Economics
- Economic Analysis
- Course Material
Projects Handled by Dr. B. Divya Priya
- A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
- Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis
9677709027
divyapriyab_cm@kongunaducollege.ac.in
ACADEMIC IDENTITY Google Scholar Vidwan / IRINS
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Research Guidance of Dr. B. Divya Priya
- A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
- Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis
9677709027
divyapriyab_cm@kongunaducollege.ac.in
ACADEMIC IDENTITY Google Scholar Vidwan / IRINS
Institutional Responsibilities of Dr. B. Divya Priya
- A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
- Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis
9677709027
divyapriyab_cm@kongunaducollege.ac.in
ACADEMIC IDENTITY Google Scholar Vidwan / IRINS
- Administrative (KASC)
1.Name of the Responsibility :ARIIA
Period : 2019 - Till Date
Designation : Associate Professor
Nature of the Responsibility :Co-ordinator2.Name of the Responsibility: KASC – Institution’s Innovation Council (IIC)
Period : 2020 - Till Date
Designation : Associate Professor
Nature of the Responsibility :Convener3.Name of the Responsibility :Entrepreneurship Development Cell and Skill Development Cell
Period : 2020 - Till Date
Designation : Associate Professor
Nature of the Responsibility :Member4.Name of the Responsibility :KASC - KAPILA Committee
Period : 2021 - Till Date
Designation : Associate Professor
Nature of the Responsibility :Member5.Name of the Responsibility :Institutional Ethical Committee
Period : 2021 - Till Date
Designation : Associate Professor
Nature of the Responsibility :Member6.Name of the Responsibility :Consumer Club
Period : 2021 - Till Date
Designation : Associate Professor
Nature of the Responsibility :Member7.Name of the Responsibility :Research Committee
Period : 2021 - Till Date
Designation : Associate Professor
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Awards & Memberships of Dr. B. Divya Priya
- A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
- Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis
9677709027
divyapriyab_cm@kongunaducollege.ac.in
ACADEMIC IDENTITY Google Scholar Vidwan / IRINS
- Awards
Academic awards
1.Awarding agency :
Country : India
Title of paper :E-Cab hailing Services: Passenger's Preferences and Satisfaction
Date of Award : 10.12.2021- Membership
Membership in Professional Bodies
1. Organization :Indian Science Congress Association
Type of Membership : Annual Member
Period : 2008-20212. Organization :International Institute of Organized Research (I2OR)
Type of Membership : Life Member
Period : From 20213. Organization :Institute of Scholars
Type of Membership : Life Member
Period : From 2020
Visits/Collaborations/Others of Dr. B. Divya Priya
- A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
- Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis
9677709027
divyapriyab_cm@kongunaducollege.ac.in
ACADEMIC IDENTITY Google Scholar Vidwan / IRINS
- Visits
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