Campus WalkProfile of Dr.K. Myilswamy
MARKETING
9994769363
myilswamyk_pa@kongunaducollege.ac.in
ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan/IINS
Research Area
MARKETING
Featured Publications
Courses Teaching
- Financial Accounting
- Corporate Accounting
- Management Accounting
- Cost Accounting
- Principles of Accountancy
- Principles of Auditing
- Principles of Management
- Human Resource Management
- Business Economics
- Entrepreneurial Development
- Banking Theory Law and Practice
- Income Tax Law and Practice
- Financial Management
- Principles of Marketing
- Principles of Insurance
- Company Law
- Industrial Law
- Business Statistics
- Business Communication
- Business Environment
- Research Methodology
- Modern Banking
- International Trade
- Organisational Behaviour
- Business Accounting
- Production Management
- Managerial Skills
- Computer Application Practical - Tally & SPSS
Education & Career of Dr.K. Myilswamy
MARKETING
9994769363
myilswamyk_pa@kongunaducollege.ac.in
ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan/IINS
- Education
Ph.D
Subject :COMMERCE
Institution : L.R.G. GOVERNMENT ARTS COLLEGE FOR WOMEN
Affiliated University : BHARATHIAR UNIVERSITY
Year of Award : 2023M.Phil
Subject :COMMERCE
Institution : Dr.SNS RAJALAKSHMI COLLEGE OF ARTS AND SCIENCE
Affiliated University : BHARATHIAR UNIVERSITY
Year of Award : 2011MBA
Subject : MARKETING MANAGEMENT
Institution : SCHOOL OF DISTANCE EDUCATION, BHARATHIAR UNIVERSITY
Affiliated University : BHARATHIAR UNIVERSITY
Year of Award : 2010M.Com(CA)
Subject : COMMERCE WITH COMPUTER APPLICATIONS
Institution : Dr.SNS RAJALAKSHMI COLLEGE OF ARTS AND SCIENCE
Affiliated University : BHARATHIAR UNIVERSITY
Year of Award : 2007PGDCA
Subject : COMPUTER APPLICATIONS
Institution : SCHOOL OF DISTANCE EDUCATION, BHARATHIAR UNIVERSITY
Affiliated University : BHARATHIAR UNIVERSITY
Year of Award : 2006B.Com(CA)
Subject : COMMERCE WITH COMPUTER APPLICATIONS
Institution: Dr.SNS RAJALAKSHMI COLLEGE OF ARTS AND SCIENCE
Affiliated University : BHARATHIAR UNIVERSITY
Year of Award : 2005- Career
Present
Institute Name: KONGUNADU ARTS AND SCIENCE COLLEGE
Designation : ASSISTANT PROFESSOR
Period :6/1/2019 - TILL NOWPast Experience
Institute Name: VLB JANAKIAMMAL COLLEGE OF ARTS AND SCIENCE
Designation : ASSISTANT PROFESSOR
Period : 6/1/2015 - 4/1/2019Institute Name: KOVAI KALAIMAGAL COLLEGE OF ARTS AND SCIENCE
Designation : ASSISTANT PROFESSOR
Period : 6/1/2014 - 4/1/2015Institute Name: Dr.SNS RAJALAKSHMI COLLEGE OF ARTS AND SCIENCE
Designation : ASSISTANT PROFESSOR
Period :8/1/2007 - 4/1/2014
Research Areas of Dr.K. Myilswamy
MARKETING
9994769363
myilswamyk_pa@kongunaducollege.ac.in
ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan/IINS
- Title of the Research Area:
MARKETING
Publications of Dr.K. Myilswamy
MARKETING
9994769363
myilswamyk_pa@kongunaducollege.ac.in
ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan/IINS
- 2020-2024
27. Title of the Publication : CONSUMER PERCEPTION OF SERVICE QUALITY TOWARDS PAYMENTS BANKS OF RURAL COIMBATORE
Name of the authors: Dr.K.MYILSWAMY & Dr.R.HAMSALAKSHMI
Journal name: IPE Journal of Management ISSN 2249-9040 Volume 14, No 30
Year: July – December: 2024
26. Title of the Publication : CHALLENGES FACED BY COIMBATORE RURAL POPULATION IN ACCESSING PAYMENT BANKS: A QUALITATIVE
ANALYSIS
Name of the authors: Dr.K.MYILSWAMY & Dr.R.HAMSALAKSHMI
Journal name: Humanities and Social Science Studies, Vol. 13, Issue 2, No.26
Year: July – December: 2024
25.Title of the Publication : IMPACT OF PAYMENT BANKS ON THE DIGITIZATION OF RURAL AREAS IN COIMBATORE DISTRICT
Name of the authors: Dr.K.MYILSWAMY & Dr.M.Revathi Bala
Journal name: Journal of the K.R. Cama Oriental Institute ISSN: 0970-0609
Year: Apr 2024
24.Title of the Publication : A STUDY ON AMELIORATION OF TRANSGENDERS’ LIVELIHOOD IN COIMBATORE CITY
Name of the authors: Dr.K.MYILSWAMY & Dr.M.Revathi Bala
Journal name: Journal of the K.R. Cama Oriental Institute ISSN: 0970-0609
Year: Apr 2024
23.Title of the Publication : CONSUMER ATTITUDE TOWARDS SELECTED PAYMENTS BANKS OF RURAL COIMBATORE
Name of the authors: Mr.K.MYILSWAMY & Dr.R.Hamsalakshmi
Journal name: Journal of Foundational Research, ISSN: 2395-5635 Volume XXXI, No. 2 (C)
Year: 2023
22. Title of the Publication : GRIEVANCE MECHANISM OF PAYMENT BANKS IN RURAL AREAS WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT
Name of the authors: Mr.K.MYILSWAMY & Dr.R.Hamsalakshmi
Journal name: Journal of Information and Computational Science
Year: 2022
21. Title of the Publication : EFFECTIVENESS OF PAYMENT BANKS IN RURAL AREA WITH REFERENCE TO COIMBATORE DISTRICT
Name of the authors: Mr.K.MYILSWAMY & Dr.R.Hamsalakshmi
Journal name: The International journal of analytical and experimental modal analysis
Year: 2022
20.
Title of the Publication : A STUDY ON CONSUMER SATISFACTIONAND BUYING BEHAVIOUR OF NATURE’S BY-PRODUCT IN COIMBATORE CITY
Name of the authors: Mr.K.MYILSWAMY & Ms.E.SOWMIYA DEVI
Journal name: Kanpur Philosophers : International Journal of humanities, Law and Social Sciences
Year: 2022
19.Title of the Publication : FARMERS SATISFACTION ON MODERN EQUIPMENTS IN AGRONOMICS
Name of the authors: Mr.K.MYILSWAMY & Dr.S.SANGEETHA
Journal name:INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, ECONOMICS & MANAGEMENT
Year: 2022
18.Title of the Publication : SECURITY ISSUES FACED BY RURAL POPULATION ON PAYMENT BANKS WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT
Name of the authors: Mr.K.MYILSWAMY & Dr.R.HAMSALAKSHMI
Journal name: International Journal of Advanced Research in Commerce, Management & Social Science (IJARCMS)
Year: 202117.Title of the Publication : Public Perception about Google Pay and PhonePe – An Analytical Study
Name of the authors: Mr.K.MYILSWAMY
Journal name: African Journal of Business and Economic Research
Year: 202016.Title of the Publication : A PERCEPTION ON USAGE OF DIGITAL PAYMENTS (WITH SPECIAL REFERENCE TO COIMBATORE CITY)
Name of the authors: Mr.K.MYILSWAMY & Dr.R.HAMSALAKSHMI
Journal name: International Journal of Creative Research Thoughts
Year: 202015.Title of the Publication : Customers Satisfaction towards E-Banking Services with Special Reference to Coimbatore City
Name of the authors: Mr.K.MYILSWAMY & Dr.S.SANGEETHA
Journal name: INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH
Year: 202014.Title of the Publication : DIFFICULTIES FACED BY HEALTH – CARE WORKERS DURING COVID 19 PANDEMIC PERIOD
Name of the authors: Mr.K.MYILSWAMY & Dr.S.SANGEETHA
Journal name: Journal of Huazhong University of Science and Technology
Year: 2020- 2010-2019
13.Title of the Publication : A Study on Online Shopping Customer Satisfaction” – A Case Study with Special reference to Coimbatore District.
Name of the authors: Mr.K.MYILSWAMY
Journal name: Journal of Scientific Research and Review
Year: 201912.Title of the Publication : A Study on Factors Influencing the Passengers to Select Train Travel at Erode, Salem Division - Southern Railway
Name of the authors: Mr.K.MYILSWAMY
Journal name: INTERNATIONAL JOURNAL OF ARTS, SCIENCE AND HUMANITIES
Year: 201811.Title of the Publication : The Role of Social Media As A Marketing Tool – An overview in Social Perspective
Name of the authors: Mr.K.MYILSWAMY
Journal name: International Journal of Creative Research Thoughts
Year: 201810.Title of the Publication : A STUDY ON CONSUMER BRAND PREFERENCE TOWARDS LAPTOP USERS IN COIMBATORE DISTRICT”
Name of the authors: Mr.K.MYILSWAMY & Dr.S.SANGEETHA
Journal name: THE INTERNATIONAL JOURNAL FOR ECONOMICS AND BUSINESS MANAGEMENT
Year: 20189.Title of the Publication : Retailing In India
Name of the authors: Mr.K.MYILSWAMY
Journal name: Indo Journal of Applied Management Science
Year: 20188.Title of the Publication : White – collar and Crime and Corporate Crime
Name of the authors: Mr.K.MYILSWAMY
Journal name: Shanlax International Journal of Commerce
Year: 20187.Title of the Publication : A summary on Challenges faced by Jaggery Manufacturers with Special Reference To Erode District
Name of the authors: Mr.K.MYILSWAMY
Journal name: Journal of Management Research and Analysis
Year:6.Title of the Publication : Sociological perspective of organic food producers in Coimbatore district
Name of the authors: Mr.K.MYILSWAMY
Journal name: Shanlax International Journal of Commerce
Year: 20175.Title of the Publication : Skill Enhancement – A Conceptual Approach
Name of the authors: Mr.K.MYILSWAMY
Journal name: Shanlax International Journal of Commerce
Year: 20174.Title of the Publication : An overview on customer relationship management towards Bharat Electronics Appliances with special reference to Coimbatore district
Name of the authors: Mr.K.MYILSWAMY & Dr.S.SANGEETHA
Journal name: International journal of Commerce and Management
Year: 20173.Title of the Publication : Consumer preference utilizing mobile communication service providers in Coimbatore District
Name of the authors: Mr.K.MYILSWAMY & Mr.K.RATHEESHKUMAR
Journal name: International Journal of Business and Management Invention
Year: 20132.Title of the Publication : Information Technology Social Development
Name of the authors: Mr.K.MYILSWAMY
Journal name: International Journal of Scientific Research and Management
Year: 20131.Title of the Publication : A study on consumer brand preference towards using DTH service Providers in Coimbatore district
Name of the authors: Mr.K.MYILSWAMY
Journal name: International Organization of Scientific Research
Year: 2013
- 2020-2022
9.Title of the Publication : RECENT TRENDS IN BANKING SERVICES AND CHANGES IN BANKING OMBUDSMAN IN INDIA
Name of the authors: Mr.K.MYILSWAMY
Journal name: Indian Economy: An Outlook in 21st Century
Year: 20218.Title of the Publication : EXPLORATION OF CONSUMER SATISFACTION TOWARDS GOOGLE PAY APPLICATION
Name of the authors: Mr.K.MYILSWAMY & Dr.S.SANGEETHA
Journal name: Analytical Commerce and Economics
Year: 20217.Title of the Publication : CONSUMER SENSATION OF RURAL POPULATION ON PAYMENT BANKS BEFORE COVID 19
Name of the authors: Mr.K.MYILSWAMY & Dr.R.HAMSALAKSHMI
Journal name: SAMBODHI
Year: 20216.Title of the Publication : CHALLENGES FACED BY RURAL POPULATION ON DIGITAL PAYMENT
Name of the authors: Mr.K.MYILSWAMY & Dr.R.HAMSALAKSHMI
Journal name: KALA – JOURNAL OF INDIAN ART HISTORY CONGRESS
Year: 2020 - 2021- 2010-2019
5.Title of the Publication : Present Scenario in FMCG with Special reference to Coimbatore City
Name of the authors: Mr.K.MYILSWAMY & Mrs.S.POORNIMA
Journal name: Wide Spectrum
Year: 20184.Title of the Publication : Mobile social network
Name of the authors: Mr.K.MYILSWAMY
Journal name: Intercontinental Journal of Finance Research review
Year: 20183.Title of the Publication : Guerrilla marketing
Name of the authors: Mr.K.MYILSWAMY
Journal name: Jamal Academic research journal: an interdisciplinary
Year: 20172.Title of the Publication : Virtual economy
Name of the authors: Mr.K.MYILSWAMY
Journal name: Intercontinental Journal of Finance Research review
Year: 20171.Title of the Publication : Digital economy
Name of the authors: Mr.K.MYILSWAMY
Journal name: Intercontinental Journal of Multidisciplinary Research and Development
Year: 2016
- International
1. Name of the patent :
Year :
Application/Granted Number :2. Name of the patent :
Year :
Application/Granted Number :- National
1. Name of the patent : A SYSTEM AND METHOD FOR IMPLEMENTING HRM STRATEGIES IN THE BANKING SECTOR
Year : 2023
Application/Granted Number : 2023410424962. Name of the patent :
Year :
Application/Granted Number :
- International
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- Books Edited Year Wise
1.Title of the Book : E - COMMERCE
Author : Mr.K. MYILSWAMY
Name of the Publisher : MULTI SPECTRUM PUBLICATIONS
ISBN : 978-81-19419-52-4
Year : NOV 20232.Title of the Book : PRINCIPLES OF AUDITING
Author : Dr.K. MYILSWAMY
Name of the Publisher : SCIENTIFIC INTERNATIONAL PUBLISHING HOUSE
ISBN : 978-93-5757-889-9
Year : 20233.Title of the Book : INVESTMENT MANAGEMENT
Author : Dr.K. MYILSWAMY
Name of the Publisher : SCIENTIFIC INTERNATIONAL PUBLISHING HOUSE
ISBN : 978-93-5757-889-9
Year : 2023- Chapter Edited Year Wise
.1.Title of the Chapter :
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Courses Handled by Dr.K. Myilswamy
MARKETING
9994769363
myilswamyk_pa@kongunaducollege.ac.in
ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan/IINS
- Course Teaching
- PRINCIPLES OF MARKETING
- E - COMMERCE
- MANAGERIAL ECONOMICS
- PRINCIPLES OF MANAGEMENT
- INCOME TAX LAW AND PRACTICES
- ACCOUNTING STANDARDS
- BUSINESS ACCOUNITNG
- COMPANY LAW AND SECRETARIAL PRACTICE
- COMMERICAL LAW
- INDUSTIRAL LAW
- CORPORATE ACCOUNTING
- INTRODUCTION TO INFORMATION TECHNOLOGY
- BUSINESS RESEARCH METHODS
- COST ACCOUNTING
- FINANCIAL ACCOUNTING
- ADVANCED ACCOUNTING
- FINANCIAL MANAGEMENT
- ENTREPRENEURIAL DEVELOPMENT
- Course Material
Projects Handled by Dr.K. Myilswamy
MARKETING
9994769363
myilswamyk_pa@kongunaducollege.ac.in
ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan/IINS
- Funded Project
- Consultancy Project
Research Guidance of Dr.K. Myilswamy
MARKETING
9994769363
myilswamyk_pa@kongunaducollege.ac.in
ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan/IINS
- Ongoing
- Completed
- Ongoing
- Completed
1.Name of the Candidate : Ms.E.SOWMIYADEVI
Title of the Dissertation : A STUDY ON CONSUMER SATISFACTION AND BUYING BEHAVIOUR OF NATURE’S BY-PRODUCT IN COIMBATORE CITY
Year of Awarded: 24.11.2021
- Ongoing
- Completed
- Ongoing
- Completed
Institutional Responsibilities of Dr.K. Myilswamy
MARKETING
9994769363
myilswamyk_pa@kongunaducollege.ac.in
ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan/IINS
- Administrative (KASC)
1.Name of the Responsibility :
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Designation :
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Awards & Memberships of Dr.K. Myilswamy
MARKETING
9994769363
myilswamyk_pa@kongunaducollege.ac.in
ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan/IINS
- Awards
Academic awards
1.Awarding agency : WELRED FOUNDATION
Country : India
Title of Award : Dr. Sarvepalli Radhakrishnan National Educationist Award
Date of Award : 02.09.2024- Membership
Membership in Professional Bodies
1.Organization : THE INDIAN SCIENCE CONGRESS ASSOCIATION
Type of Membership :
Period : 2019 - TILL NOW2. Organization : COMMERCE AND MANAGEMENT ASSOCIATION OF INDIA
Type of Membership : LIFETIME MEMBER
Period : 2025 ONWARDS3. Organization : KONGUNADU ARTS AND SCIENCE COLLEGE (AUTONOMOUS)
Type of Membership : BOARD OF STUDIES - UG AND PG COMMERCE
Period : 2019 ONWARDS
Visits/Collaborations/Others of Dr.K. Myilswamy
MARKETING
9994769363
myilswamyk_pa@kongunaducollege.ac.in
ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan/IINS
- Visits
- Collaborations
- Others
CHIEF GUEST FOR GUEST LECTURE
DATE INSTITUTIONS
DEPARTMENT TOPIC DELIVERED 17.07.2019 PIONEER COLLEGE OF ARTS AND SCIENCE B.COM (CA) ACCOUNTING STANDARDS 09.12.2022 PPG COLLEGE OF ARTS AND SCIENCE COLLEGE B.COM (CA) HUMAN RESOURCE ACCOUNTING 05.05.2022 NEHRU ARTS AND SCIENCE COLLEGE BBA WORKING CAPITAL MANAGEMENT 14.09.2022 VLB JANAKIAMMAL COLLEGE OF ARTS ND SCIENCE COLLEGE B.COM (CA) PRACTICAL ASPECTS OF CHARGEABILITY UNDER INCOME TAX 10.10.2022 KG COLLEGE OF ARTS AND SCIENCE B.COM INSOLVENCY OF PARTNERS 14.10.2022 NEHRU ARTS AND SCIENCE COLLEGE BBA ACCOUNTING FOR BUSINESS SWAYAM - NPTEL COURSE PASSED
1) ANNUAL REFRESHER PROGRAMME IN TEACHING (ARPIT) - 2021 : ARPIT Course in Financial Markets and Emerging Business Models - Passed in Aug 2021
2) NPTEL Online Course - Economic IPR Passed in Sep 2022
3) NPTEL Online Course - PSYCHOLOGY OF EVERYDAY in Oct 2022
4) NPTEL Online Course - BUSINESS LAW FOR MANAGERS in Jan-Mar 2024
5) NPTEL Online Course - AI IN MARKETING in Jan-Mar 2024
6) NPTEL Online Course - INTERNATIONAL MARKETING in Jan-Mar 2024
7) NPTEL Online Course - EQUITY STOCK MARKET in JULY 2024
8) NPTEL Online Course - HRM STRATEGY EXECUTION in JULY 2024