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Profile of
Dr.K. Subashini

Dr.K. Subashini

Assistant Professor and Head (i/c)

Research Area

Marketing

9790000142

subashinik_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

Research Area

Marketing

Featured Publications

E- Marketing in Business - International Journal of Scientific Research and Management in September 2013
A study on Customer Satisfaction towards Hero Honda Two wheeler in Coimbatore City (ISSN: 2455-8834, Volume : 04, Issue: 07) - International Journal of Social Science & Economic Research (July 2019)
A Study on Consumer Buying Behaviour towards selected Milk Products in Coimbatore City in December 2019 - International Journal of Analytical and Experimental Model Analysis (UGC Care Approved Group A Journal)
A study on Consumer Level awareness of CRM Products in selected FMCG Companies in November 2020 -GIS Science Journal UGC Care Approved Group II Journal ( ISSN NO 1869-9361, Impact Factor 6.1)
A study on the Factors influencing CRM in selected respondents in Coimbatore City - AUT AUT Research Journal UGC Care Approved Group II Journal in November 2020 (Volume XI, issue XI)
To assess the level of Perception towards CRM of FMCG Products in Coimbatore district - Kalyan Bharati UGC Care list Group I Journal in August 2021 ( ISSN NO 0976-0822 Vol 36, No 7(III) )

Courses Teaching

Financial Accounting
Financial Management
Cost Accounting
Business Law
Management Accounting
Corporate Accounting
Direct Tax
Computer Practical - Tally ERP 9
Marketing

Education & Career of
Dr.K. Subashini

Dr.K. Subashini

Assistant Professor and Head (i/c)

Research Area

Marketing

9790000142

subashinik_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

Education

Ph. D

Subject : Commerce
Institution : Hindusthan College of Arts and Science
Affiliated University : Bharathiar University
Year of Award : 2023

M.Phil

Subject : Commerce
Institution :
Affiliated University : Alagappa University
Year of Award : 2010

PGDCA

Subject : Computer Applications
Institution: Pioneer College of Arts and Science
Affiliated University : Bharathiar University
Year of Award : 2005

M.Com

Subject : Commerce
Institution : Sri Ramalinga Sowdambigai College for Science and Commerce
Affiliated University : Bharathiar University
Year of Award : 2003

B.Com

Subject : Commerce
Institution: Pioneer College of Arts and Science
Affiliated University : Bharathiar University
Year of Award : 2001

Career

Present

Institute Name: Kongunadu Arts and Science College

Designation : Assistant Professor and Head (i/c)

Period : 20.06.2013 - Till Date

Past Experience

Institute Name: Sri Jayendra Saraswathi Maha Vidyala College of Arts and Science
Designation : Assistant Professor
Period : 11.06.2010 - 13.04.2013

Institute Name: Sri Jayendra Saraswathi Maha Vidyala College of Arts and Science
Designation : Assistant Professor
Period : - 11.06.2007 - 4.10.2008

Institute Name: Pioneer College of Arts and Science
Designation : Lecturer
Period : 01.10.2003 - 10.05.2007

Research Areas of
Dr.K. Subashini

Dr.K. Subashini

Assistant Professor and Head (i/c)

Research Area

Marketing

9790000142

subashinik_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

E- Marketing in Business - International Journal of Scientific Research and Management in September 2013
A study on Customer Satisfaction towards Hero Honda Two wheeler in Coimbatore City (ISSN: 2455-8834, Volume : 04, Issue: 07) - International Journal of Social Science & Economic Research (July 2019)
A Study on Consumer Buying Behaviour towards selected Milk Products in Coimbatore City in December 2019 - International Journal of Analytical and Experimental Model Analysis (UGC Care Approved Group A Journal)
A study on Consumer Level awareness of CRM Products in selected FMCG Companies in November 2020 -GIS Science Journal UGC Care Approved Group II Journal ( ISSN NO 1869-9361, Impact Factor 6.1)
A study on the Factors influencing CRM in selected respondents in Coimbatore City - AUT AUT Research Journal UGC Care Approved Group II Journal in November 2020 (Volume XI, issue XI)
To assess the level of Perception towards CRM of FMCG Products in Coimbatore district - Kalyan Bharati UGC Care list Group I Journal in August 2021 ( ISSN NO 0976-0822 Vol 36, No 7(III) )
2013 to 2021:
have actively participated in Two National level Seminars, Two National level Conference, Two National level Workshops, One International level seminar, Four International level conference, Two State level workshop and Nine Faculty Development Programmes and received certificates

Publications of
Dr.K. Subashini

Dr.K. Subashini

Assistant Professor and Head (i/c)

Research Area

Marketing

9790000142

subashinik_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

International
National
Patents
Conference
Books/Chapters
Database

2020-2022

1.Title of the Publication : To study the problems faced by consumers towards CRM Products in selected consumer goods
Name of the authors: Dr.P. Sekar, Mrs. K. Subashini
Journal name: Journal of Fundamental and Comparative research
Year: 2022

2. Title of the Publication : To Assess the level of perception towards cause related marketing of FMCG Products
Name of the authors: Dr.P. Sekar, Mrs. K. Subashini
Journal name: Kalyan Bharati Journal on Indian History and Culture
Year: 2021

3. Title of the Publication : A study on The Factors Inflencing Cause Related Marketing in Selected Respondents in Coimbatore City
  Name of the authors: Dr.P. Sekar, Mrs. K. Subashini
  Journal name: AUT AUT Research
  Year: 2020

4. Title of the Publication : A Study on Consumer Level Awarness of Cause Related Marketing Products in Selected FMCG Companies.
  Name of the authors: Dr.P. Sekar, Mrs. K. Subashini
  Journal name:  GIS Science Journal
  Year: 2020

2010-2019

1.Title of the Publication : A Study on Consumer Buying Behaviour towards Selected Milk Products
in Coimbatore City.
Name of the authors: Dr.P. Sekar, Mrs. K. Subashini
Journal name: International Journal of Analytical and Experimental Modal Analysis
Year: 2019

2. Title of the Publication : E-Marketing in business – An Overview in Global Journal for Research Analysis
Name of the authors: Mrs. K. Subashini
Journal name: International Journal of scientific research and management
Year: 2013

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Courses Handled by
Dr.K. Subashini

Dr.K. Subashini

Assistant Professor and Head (i/c)

Research Area

Marketing

9790000142

subashinik_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

Course Teaching

Financial Accounting

Financial Management

Cost Accounting

Business Law

Management Accounting

Corporate Accounting

Course Material

Final Accounts

Bills of Exchange

Projects Handled by
Dr.K. Subashini

Dr.K. Subashini

Assistant Professor and Head (i/c)

Research Area

Marketing

9790000142

subashinik_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

Funded Project

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Consultancy Project

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Research Guidance of
Dr.K. Subashini

Dr.K. Subashini

Assistant Professor and Head (i/c)

Research Area

Marketing

9790000142

subashinik_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

Ph.D
M.Phil
M.Com
B.Com

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Institutional Responsibilities of
Dr.K. Subashini

Dr.K. Subashini

Assistant Professor and Head (i/c)

Research Area

Marketing

9790000142

subashinik_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

Administrative (KASC)

1.Name of the Responsibility :Member in BOS
Period : 2013 to 2023 Designation : Member
Nature of the Responsibility: Provide suggestions for Syllabus Upgradation

2.Name of the Responsibility : Chairman in BOS
Period : 2023 to Still now Designation : Chairman
Nature of the Responsibility: Provide suggestions for Syllabus Upgradation

3.Name of the Responsibility :Member in Examination Cell Period : 2022 to still now
Designation : Member
Nature of the Responsibility : Assist to ESE

4.Name of the Responsibility :Member of EDC
Period : 2021 Designation : Staff in charge in Department Level
Nature of the Responsibility : Awareness to students

5.Name of the Responsibility :Member of LUMHAA Period :2021
Designation : Staff in charge in Department Level Nature of the Responsibility : Providing Guidance to students

6.Name of the Responsibility :Member of PAC
Period : 2020
Designation : Staff in charge in Department Level

7.Name of the Responsibility :Member of ISCA
Period : 2013 to still now
Designation : Member

8.Name of the Responsibility :Department Coordinator in SWAYAM/NPTEL/MOOCS Period : 2015 to 2021
Designation : Staff in charge in Department Level

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Awards & Memberships of
Dr.K. Subashini

Dr.K. Subashini

Assistant Professor and Head (i/c)

Research Area

Marketing

9790000142

subashinik_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

Awards

Academic awards

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Membership

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Visits/Collaborations/Others of
Dr.K. Subashini

Dr.K. Subashini

Assistant Professor and Head (i/c)

Research Area

Marketing

9790000142

subashinik_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

Visits: 1.Countries Visits :
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Collaborations
Others

KONGUNADU ARTS AND SCIENCE COLLEGE

(AUTONOMOUS)

Profile of
Dr.K. Subashini

Research Area

Featured Publications

Courses Teaching

Education & Career of
Dr.K. Subashini

Research Areas of
Dr.K. Subashini

Publications of
Dr.K. Subashini

Courses Handled by
Dr.K. Subashini

Projects Handled by
Dr.K. Subashini

Research Guidance of
Dr.K. Subashini

Institutional Responsibilities of
Dr.K. Subashini

Awards & Memberships of
Dr.K. Subashini

Visits/Collaborations/Others of
Dr.K. Subashini

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KONGUNADU ARTS AND SCIENCE COLLEGE (AUTONOMOUS)

KONGUNADU ARTS AND SCIENCE COLLEGE (AUTONOMOUS)

Profile of Dr.K. Subashini

Research Area

Featured Publications

Courses Teaching

Education & Career of Dr.K. Subashini

Research Areas of Dr.K. Subashini

Publications of Dr.K. Subashini

Courses Handled by Dr.K. Subashini

Projects Handled by Dr.K. Subashini

Research Guidance of Dr.K. Subashini

Institutional Responsibilities of Dr.K. Subashini

Awards & Memberships of Dr.K. Subashini

Visits/Collaborations/Others of Dr.K. Subashini

KONGUNADU ARTS AND SCIENCE COLLEGE
(AUTONOMOUS)

KONGUNADU ARTS AND SCIENCE COLLEGE

(AUTONOMOUS)

Profile of
Dr.K. Subashini

Education & Career of
Dr.K. Subashini

Research Areas of
Dr.K. Subashini

Publications of
Dr.K. Subashini

Courses Handled by
Dr.K. Subashini

Projects Handled by
Dr.K. Subashini

Research Guidance of
Dr.K. Subashini

Institutional Responsibilities of
Dr.K. Subashini

Awards & Memberships of
Dr.K. Subashini

Visits/Collaborations/Others of
Dr.K. Subashini