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Profile of
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Research Area

MARKETING 

Featured Publications

Courses Teaching

  • RESEARCH METHODOLOGY 
  • INFORMATION TECHNOLOGY 
  • MANAGERIAL ECONOMICS
  • CORPORATE ACCOUNTING
  • FUTURE AND OPTIONS
  • INDIAN STOCK EXCHANGE
  • BUSINESS COMMUNICATION
  • MANAGEMENT ACCOUNTING

Education & Career of
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Education

Ph. D.
Subject :commerce 
Institution :Dr.SNS Rajalakhsmi College Of Arts And Science 
Affiliated University :Bharathiar university 
Year of Award :pursuing

M.Phil
Subject : commerce
Institution :Alagappa university

Affiliated University :Alagappa university
Year of Award :2003

M.Com
Subject :commerce 
Institution :JKK college of arts and science 
Affiliated University :Madras University 
Year of Award :1995

B.Com
Subject :commerce 
Institution:JKK college of arts and science 
Affiliated University :Madras University 
Year of Award :1993

Career

Present

Institute Name:Kongunadu Arts And Science College 
Designation :Assistant professor 
Period :16th August to till date

Past Experience

Institute Name:KG College of Arts And Science 
Designation :HOD--Department of B.Com CA 
Period :8.2.2008 to 31.3.3.2013 

Institute Name:SMS College Of Arts and Science 
Designation :HOD--Department of  B.com CA 
Period :2003 to 2007

Institute Name:
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Research Areas of
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

VRS in public sector banks

Satisfaction of VRS scheme -bank employee in coimbatore

 

Publications of
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

2023-2024

1.Title of the Publication : Impact Of Employees Attrition On The Growth And Efficiency Of Manufacturing Companies In Coimbatore
   Name of the authors: Mrs.M.Bama 
   Journal name: Journal Of Astatic Society Of Mumbai
   Year: 2023

2.Title of the Publication : Green Marketing Strategies and its effect on Business Performance
   Name of the authors: Mrs.M.Bama 
   Journal name: Annual Journal Indian Journal of Social Sciences
   Year: 2024

3.Title of the Publication : Women Employees And Their Work Life Balance
   Name of the authors: Mrs.M.Bama 
   Journal name: Journal of foundation Research
   Year: 2023

2010-2019

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2020-2022

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2010-2019

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International

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International

1.Title of the Conference :Re-inventing Business Practices ,startups,sustainability
   Name of the Author :M.Bama(ISSN-2231-511x)(Developments Of Rural Marketing)
   Year :  September 2022
   Institution:SRM Institute Of Science And Technology

2.Title of the Conference : Recent Trends In Multidisciplinary Research And Practices (Attitude Towards Career Choices Among Millennial In Gig Economy)
   Name of the Author :  M.Bama
   Year : 2023
   Institution: Dr. SNS Rajalakshmi College Of Arts And Science.Coimbatore

National

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Books Edited Year Wise

.1.Title of the Books : Cyber Security 
    Author :Mrs.M.Bama
    Name of the Publisher : Alpha International Publication
    ISBN : ISBN 9789357627849
    Year : 2024

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Courses Handled by
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Course Teaching

  • Research methodology 
  • Managerial economics 
  • Information technology 
  • Executive Business communication
  • financial accountinf

Course Material

 

 

Projects Handled by
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

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Research Guidance of
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Ongoing

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Completed

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Completed

1.Name of the Candidate : Prabhu.R
  Title of the Dissertation : Financial analysis for past 3 years in HCL
  Date of Submission : 2013

2.Name of the Candidate : Divya.D
  Title of the Dissertation : Consumer preference of tvs motor cycle
  Date of Submission : 2013

 

 

Institutional Responsibilities of
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Administrative (KASC)

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Awards & Memberships of
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Awards

Academic awards

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Membership

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Visits/Collaborations/Others of
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Visits

1.Countries Visits : 
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Collaborations

 

Others

1.Program :UGC- sponsored Refresher course

   Topic:  Commerce and financial management

    Year:  6th -19th September 2022      

2.Program :Faculty Development Program

   Topic: Policy Framing in higher Educational Institutions

   Institution: ASC, Degree college- Bangalore 

    year :5th-9th September 2022

3.Program:National seminar

   Topic: Emerging Trends in Commerce And Management

   Institution: Rathinam college of arts & science

   Paper presented (Topic)-Emerging Trends In CRM (ISBN NO:-978-93-92032-27-1)

   year: 15th September 2022

4.Program:Guest lecture -Resource person

   Topic:Mutual fund

   Institution:KG college of arts and science

   year:  29th October 2022 

5.Program:TRL Assessment certificate (Amrita vishwa vidhyapeetham)

   Topic:Chemical Manure And Human Health.

    year: 18th October 2022

6. Program:Workshop

  Topic: Basic Data Analysis And Its Interpretation Using SPSS

 Institution:Primax eduacademy,Bengaluru

Year:26th to30th November 2022

7.Program:Faculty Development Program

Topic:Digitalization In Accounting And Finance

    Institution:KG College Of Arts And Science

Year :8 November to 14th November 2022

8.Program : Basic Training Program  on Human Rights

Institution : Kongunadu Arts And Science College

Year: 25th November 2022

9.Program : National conference on Integrating Human values And Ethics With Higher Education

Institution:PSG College Of Technology

paper presented (Topic)- Determinants Of Professional Ethics In Higher Education

Year:9-10 December 2022

10.Program: National level seminar on India Means Business-Reform Perform &Transform

Institution:Sri Ramakrishna College Of Arts And Science

Paper presented:(Topic)-A Theoretical  study on Influencer Marketing(ISBN NO:978-93-5780-330-4)

Year:-5th January 2023

11 program:-UGC-HRDC ,Webinar

Topic:Professional Ethics And Moral Values

Year:28th December 2022

12.Program :National Level Faculty Development Program

     Topic:Research Methodology

    Institution:PPG College Of Arts And Science

   Year: 12th - 19th December 2022

      Year

12.Program    :National level online quiz on "Basic Research"

Conducted by the  ASHIRWAD EDUCATION  CENTER- PASSING SCORE-100%

 

Sl no

National/International conference

Refresh course/Faculty Development Program /Workshop

Seminar Topic

Presented  

Topic

Place

Date

ISSBN  No

1

 

UGC –Sponsored Refresher Course

Commerce And Management

 

Jodhpur-virtual mode

06.09.2022-19.09.2022

 

 

2

 

Workshop  

-“Basic Data Analysis And Its Interpretation Using Spss

 

Primax Educademy, Bengaluru

26.11.2022-30.11.2022

 

 

3

 

Faculty Development Program

Policy Framing In Higher Educational Institutions

 

ASG Degree College, Bengaluru

5.09.2022 to 09.09.2022

 

4

 

Faculty Development Program

Digitalization in Accounting and Finance

 

KG College Of Arts And Science

8.11.2022 to

14.11.2022

 

5

National level seminar

 

Challenges Of Retailing And Its Coping Strategies

Emerging Issues In Retailing

Government College Of Arts And Science-Goa

24th Jan 2023

 

6

National  level conference

 

Integrating Human Values And Ethics With Higher Education 

Determinants Of Professional Ethics In Higher Education

PSG College Of Technology,Coimbatore

10th Dec 2022

 

 

7.

International conference

 

Re-Inventing Business Practices ,Startups, Sustainability

Developments Of Rural Marketing In Coimbatore

SRM Institute Of Science And Technology,Coimbatore

30 , September 2022

 

8.

National seminar

 

Emerging Trends In Commerce And Management

Emerging Trends In Customer Relationship Management

Rathinam Institute,Coimbatore

15th September 2022

 

9

International Multidisciplinary Conference

 

Recent Trends In Multidisciplinary Research And Practices

Towards Career Choices Among Millennial In Gig Economy

Dr. SNS Rajalakshmi College Of Arts And Science.Coimbatore

30th March  2023

ISBN978-81-966187-9-7

10

International Multidisciplinary Conference

 

Emerging Trends In  Humanities In The New Revolutionary Era-

Women Employees And Their Life Balance

Patrician College Of Arts And Science ,Chennai

26th September 2023

2395-5635

11

International multidisciplinary conference

 

Emerging Trends, Challenges And Opportunities

Steel Companies In India And Their Profitability Determinant

Sree Narayana Guru College,Coimbatore

25th  August 2023

 

 

12

 

Faculty Development Program

Sustainable Teaching Practice In Academic 5.0

 

SRN ADARSH COLLEGE,Bengaluru

2.11.2023to

8.11.2023

 

 

13

 

International Professional Development Program

Up skilling Research and its Applications

 

Sri Kanyaka Parameswari Arts And Science College For Women –Chennai

24.07.2023

to 28.07.2023

 

 

14

National Conference

 

Innovations And Current Trends In Research,Commerce,Business Economics And Information Technology-

Green Marketing Strategies

KG College Of Arts And Science Coimbatore

8th November 2023

ISBN 978-93-6013-604-8

 

 

 

 

 

 

Guest Lecture

Resource person –KG College of Arts and Science-Mutual funds –october 29th 2022

                         - PPG College of Arts and Science-“Taxation system in India”-14.07.2023

                         -  Avinashilingam Institute for Home Science-TDS-Direct Tax-23-02-2024

TRL Assessment-Chemical Manure And Human Health-Kongunadu Arts And Science College-18thOctober 2022 

Online course completion 

NPTEL – Financial Accounting-  April 2023 completed