Campus WalkProfile of Dr. A. REVATHY
Marketing & Finance
Research Area
Marketing & Finance
Featured Publications
Published a Book titled “ Fundamentals of Database Management Systems ,“ with ISBN 978-81-968619-6-4, 2023.
Published a Book titled “ Digital Marketing“,with ISBN 978-81-968619-3-3, 2023.
Published a Book titled “ E-Shopping Navigator“, with ISBN 978-81-968512-7-3, 2020.
Courses Teaching
- Marketing
- Financial Management
- Management Accounting
- Cost Accounting
- Principles of Accountancy
- Research Methodology
- Statistics for Business Research
- Database Management System
- Object Oriented Programming with C++
- Business Accounting Software
- Human Resource Management
- Banking & Insurance
- Business Communication
Education & Career of Dr. A. REVATHY
Marketing & Finance
Ph.D
Subject : Commerce – Marketing
Institution : PSG Arts & Science College,Coimbatore
Affiliated University :Bharathiyar University
Year of Award : 2022
PGDCA
Subject :Computer Application
Institution : Nirmala College for Women,Coimbatore
Affiliated University :Bharathiyar University
Year of Award : 2013
M.Phil
Subject : Commerce –Finance
Institution : Nirmala College for Women,Coimbatore
Affiliated University :Bharathiyar University
Year of Award : 2012
MBA
Subject :Business Administration–Finance
Institution : School of Distance Education, BharathiarUniversity,Coimbatore
Affiliated University :Bharathiyar University
Year of Award : 2009
M.Com
Subject : Commerce –Finance
Institution : Nirmala College for Women,Coimbatore.
Affiliated University :Bharathiyar University
Year of Award : 2007
B.Com
Subject : Commerce
Institution : Nirmala College for Women,Coimbatore.
Affiliated University :Bharathiyar University
Year of Award : 2005
Research Areas of Dr. A. REVATHY
Marketing & Finance
Marketing & Finance
Publications of Dr. A. REVATHY
Marketing & Finance
UGC Care/International Journal:
- A Study on the impact of AI innovations on Passenger car Security Components with Reference to Coimbatore District, Journal of the School of Language, Literature and Culture Studies, ISSN:0972-9682 ,Impact factor =7.138,Volu : 26, Issue 29, pg.No:129-146 November 2024.
- Anti - Theft Security System for Vehicles, A Journal of InterContinental Management Research Consortium, (2019),ISSN:2321-0346-0NLINEISSN: 2347-1670(PRINT)Impact Factor: 6.613,Vol-7,Issue 9 Pg.No :173-179,September2019.
- Safety and Security improvement in Passenger Car in Coimbatore, International Journal of management and Social Science Research, (2019), ISSN-2349-6738,,Impact Factor: 5.646, Review,Vol-6,Issue 4, Pg.No:11-18,April2019.
- A Study on Consumer Behaviour towards Automobile Passenger Car, Journal of InterContinental Management Research Consortium, (2017), ISSN :2321-0346-0NLINEISSN: 2347-1670 (PRINT) Impact Factor : 4.311, Volume-5,Issue 10, Pg.No: 81-85,September2017.
- A study on Indian Automobile Industry, A Journal of Intercontinental Management Research Consortium, (2015), ISSN : 2347-1654 & 2347-1670, Impact Factor :0.720 &0.882Volume– 3, PgNo:161-169,September 2015.
Web of Science:
Consumers’ Consequences of Social media Marketing on FMCG Industries, Indian Journal of Natural Science, ISSN: 0976-0997, Vol :14,Issue 79, August 2023,
Scopus Indexed:
- Car Users' Inclination on Amelioration In Vehicle Security Components, GIS Science Journal – UGC CARE Journal, (2021), ISSN : 1869-9391, Impact factor: 6.1 , Vol: VIII, Issue 1, PP: 1506-1518,Jan 2021.
- A Study on Buyers' attitude towards vehicle Security System with Special reference to Coimbatore District, International Journal of Analytical and Experimental Modul Analysis – UGC CARE Journal, (2020), ISSN :0886-9367, Impact factor: 6.3 ,Vol: XII, Issue VIII, Pg.No:1440 -1464 August 2020.
International Conference:
Electric Vehicles Transformation from Traditional Vehicles : An Investigation on users Perception, International Conference on Innovation for A Sustainable Future Embracing the Path to a digital Green deal, ISBN : 978-93-6126-483-2,Pg no :126-132, December 2024
AI in Automobile Industries with reference to Coimbatore District, International Journal Market Research (2024) dated 09.10.2024, Carmel College (Autonomous)Mala, Thrissur.
Book Chapter :
Published an book chapter in peer viewed edited book entitled " The Nexus Economy : Sustainable Business Models and Opportunities , First Edition, ISBN :978-93-48151-94-0,RG International Publication, Jan 2025.
- Published an book chapter in peer viewed edited book entitled “Emerging Trends in Multidisciplinary Subjects for research” (October 2021), ISBN: 978-93-91479-77-0-4, Red shine publication, October 2021.
Courses Handled by Dr. A. REVATHY
Marketing & Finance
Present Experience
Institute Name:Kongunadu Arts and Science College
Designation :Assistant Professor
Period :12-06-2024 - Till Date
Past Experience
Institute Name: Nirmala College for Women,Coimbatore
Designation : Assistant Professor & Head
Period : From 07.01.2013 -To 31.05.2024
Corporate Experience:
Company Name :Pricol Group of Company
Designation : Senior Accounts Manager
Period : From 2010 to 2012
Company Name :Roots Group of Company
Designation : Accountant
Period : From 2007 to 2010
Projects Handled by Dr. A. REVATHY
Marketing & Finance
Research Guidance of Dr. A. REVATHY
Marketing & Finance
Institutional Responsibilities of Dr. A. REVATHY
Marketing & Finance
Awards & Memberships of Dr. A. REVATHY
Marketing & Finance
- Editorial Board Member for the "Journal of Intercontinental Management Research Consortium” from 2015.
- Member of Board of Studies as Subject Expert at NGM College, Pollachi
Visits/Collaborations/Others of Dr. A. REVATHY
Marketing & Finance
Faculty Development Programme:
- National Level Virtual Faculty Development Program on AI Tools for Research and Teaching organized by Department of AI, St.Xavier College, Palayamkottai on 09.03.2025.
- Five days Faculty Development Program on Integrating NEP 2020 into Higher Education: Strategies for Faculty Development and Curriculum Innovation, organized by Hindusthan College of Arts & Science, Coimbatore from 02.09.2024 to 06.09.2024.
- 12 Weeks Faculty Development Program Training of Trainers organized by Indian Institute of Technology Roorkee from 22.07.2024 to 11.10.2024.
- Five days Faculty Development Program on Effect of Generative AI in Modern Research and Industry organized by the department of Computer Science, Sister Nivedita University, Kolkatta from 29.04.2024 to 03.05.2024
- One week Faculty Development Program on Paradigms of Scientific Research organized by VLB Janakiammal College of Arts & Science , Coimbatore from 06.05.2024 to 10.05.2024
- Faculty Development Program on “ Pedagogy of Teaching and Tools on E- Content Development from Effective Teaching “ organised by IQAC, Christopher Arts & Science College (Women)from 05.07.2021 to 14.07.2021
- Faculty Development Program on “E- Content Skill Development “ organised by Department of Mathematics, Nirmala College for Women , Coimbatore from 14.06.2021 to 19.06.2021.
- Faculty Development Program on “ Research Funding Projects & IPR (Part III) organised by R & D Cell, IQAC and Department of EXTC, Computers & IT form 07.06.21 to 09.06.2021
- Faculty Development Program on “Innovative Teaching Strategies” Curriculum Development Cell, Nirmala College for Women, Coimbatore, 30.10.2019.
- One day Faculty Development Program organised by Tally Education Pvt Ltd., and the School of Commerce, Bharathiar University, Coimbatore, 08.01.2016.
- Faculty Development Program on “ Environment Audit of Infrastructure, Extension Activity and Institutional Social Responsibility” Curriculum Development Cell, Nirmala College for Women, Coimbatore,30.10.2015
- Faculty Development Program organised by IBS, Business School, Hotel, The Grand Regent, Coimbatore , 07.08.2015.
Short Term Courses:
- Short term training on Power BI, 23.09.2024 to 30.09.2024, Kongunadu Arts & OXI AI Academy, Coimbatore.
Workshop Attended:
- Workshop on Analyzing and Visualizing Data with Microsoft Power BI, 19.10.2024 to 20.10.2024, St.Pauls College of Arts & Science for Women.
Online Workshop on E- Content Development organised bt St.Ann‟s College, Kokrajhar, Assam from 07.06.2021 to 12.06.2021.
- Six Days Online Workshop on “ Innovative Techniques for Statistical Data Analysis using R- Programming” organised by k.S.Rangaswamy College of Technology, Tiruchengode form 31.05.2021 to 05.06.2021
Online Hands-on Workshop on “ Data Analysis Using „R‟” organised by Inspira Research Association (IRA), Jaipur from March 30 to April 03,2021
- One day international Virtual Workshop on “ Technology Fusion in Shaping Innovation” organised by the Department of Commerce with Accounting & Financing and PG & Research department of Mathematics, Sri Ramakrishna College of Arts & Science, Coimbatore on 26.03.2021.
- Workshop on “Research Methodology and Data Analysis organised by Dr.G.R.Damodaran College of science, Coimbatore from 02.03.2021 to 03.03.2021.
One day workshop on "Testing and Evaluation" Internal Quality Assurance Cell and Department of Tamil (UA), Kongunadu Arts & Science College, 26.02.2019