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Profile of
Dr. A. REVATHY

Dr. A. REVATHY
Assistant Professor
Research Area

Marketing & Finance

9894572828

Research Area

Marketing & Finance

Featured Publications

Published a Book titled “ Fundamentals of Database Management Systems ,“ with ISBN 978-81-968619-6-4, 2023.

Published a Book titled “ Digital Marketing“,with ISBN 978-81-968619-3-3, 2023.

Published a Book titled “ E-Shopping Navigator“,with ISBN 978-81-968512-7-3, 2020.

 

Courses Teaching

  • Marketing
  • Financial Management
  • Management Accounting
  • Cost Accounting
  • Principles of Accountancy
  • Research Methodology
  • Statistics for Business Research
  • Database Management System
  • Object Oriented Programming with C++
  • Business Accounting Software 
  • Human Resource Management
  • Banking & Insurance
  • Business Communication

Education & Career of
Dr. A. REVATHY

Dr. A. REVATHY
Assistant Professor
Research Area

Marketing & Finance

9894572828

Ph.D

Subject : Commerce – Marketing

Institution : PSG Arts & Science College,Coimbatore

Affiliated University :Bharathiyar University

Year of Award : 2022

PGDCA

Subject :Computer Application

Institution : Nirmala College for Women,Coimbatore

Affiliated University :Bharathiyar University

Year of Award : 2013

M.Phil

Subject : Commerce –Finance

Institution : Nirmala College for Women,Coimbatore

Affiliated University :Bharathiyar University

Year of Award : 2012

MBA

Subject :Business Administration–Finance

Institution : School of  Distance Education, BharathiarUniversity,Coimbatore

Affiliated University :Bharathiyar University

Year of Award : 2009

M.Com

Subject : Commerce –Finance

Institution : Nirmala College for Women,Coimbatore.

Affiliated University :Bharathiyar University

Year of Award : 2007

B.Com

Subject : Commerce 

Institution : Nirmala College for Women,Coimbatore.

Affiliated University :Bharathiyar University

Year of Award : 2005

Research Areas of
Dr. A. REVATHY

Dr. A. REVATHY
Assistant Professor
Research Area

Marketing & Finance

9894572828

Marketing & Finance

Publications of
Dr. A. REVATHY

Dr. A. REVATHY
Assistant Professor
Research Area

Marketing & Finance

9894572828

  Web of Science:

  • Consumers’ Consequences of Social media Marketing on FMCG Industries, Indian Journal of Natural Science, ISSN: 0976-0997, Vol :14,Issue 79, August 2023

    Scopus Indexed:

  • Car Users‟ Inclination on Amelioration In Vehicle Security Components, GISScience Journal – UGC CARE Journal, (2021), ISSN : 1869-9391, Impact factor: 6.1 , Vol:VIII,Issue 1, PP: 1506-1518,Jan 2021.

  • AStudyonBuyers'attitudetowardsvehicleSecuritySystemwithSpecialreferencetoCoimbatoreDistrict,International Journal of Analytical and Experimental Modul Analysis – UGC CARE Journal, (2020), ISSN :0886-9367, Impact factor: 6.3 ,Vol:XII,IssueVIII,Pg.No:1440 -1464 August2020.

International:

  • Anti - Theft Security System for Vehicles, A Journal of InterContinental Management Research Consortium, (2019),ISSN:2321-0346-0NLINEISSN: 2347-1670(PRINT)ImpactFactor: 6.613,Vol-7,Issue9 Pg.No :173-179,September2019.
  • SafetyandSecurityimprovementinPassengerCarinCoimbatore,International Journal of management and Social Science Research, (2019), ISSN-2349-6738,,Impact Factor: 5.646, Review,Vol-6,Issue 4, Pg.No:11-18,April2019.
  • A Study onConsumerBehaviourtowards Automobile PassengerCar,JournalofInterContinental Management Research Consortium, (2017), ISSN :2321-0346-0NLINEISSN: 2347-1670 (PRINT) Impact Factor : 4.311, Volume-5,Issue 10, Pg.No: 81-85,September2017.

 

  • A study on Indian Automobile Industry, A Journal of Intercontinental ManagementResearch Consortium, (2015), ISSN : 2347-1654 & 2347-1670, Impact Factor :0.720 &0.882Volume– 3, PgNo:161-169,September 2015.

 

Book Chapter :

  • Published an book chapter in peer viewed edited book entitled “Emerging Trends in Multidisciplinary Subjects for research” (October 2021), ISBN: 978-93-91479-77-0-4, Red shine publication, October 2021.

Courses Handled by
Dr. A. REVATHY

Dr. A. REVATHY
Assistant Professor
Research Area

Marketing & Finance

9894572828

      Present Experience

Institute Name:Kongunadu Arts and Science College
Designation :Assistant Professor
Period :12-06-2024 - Till Date

Past Experience

Institute Name: Nirmala College for Women,Coimbatore
Designation : Assistant Professor & Head
Period : From 07.01.2013 -To 31.05.2024

 

Corporate Experience: 

Company Name  :Pricol Group of Company 

Designation : Senior Accounts Manager

Period : From 2010 to 2012

 

Company Name  :Roots Group of Company 

Designation : Accountant

Period : From 2007 to 2010

Projects Handled by
Dr. A. REVATHY

Dr. A. REVATHY
Assistant Professor
Research Area

Marketing & Finance

9894572828

Passenger Car Users’ Perception on Vehicle Security System.

Research Guidance of
Dr. A. REVATHY

Dr. A. REVATHY
Assistant Professor
Research Area

Marketing & Finance

9894572828

Institutional Responsibilities of
Dr. A. REVATHY

Dr. A. REVATHY
Assistant Professor
Research Area

Marketing & Finance

9894572828

Awards & Memberships of
Dr. A. REVATHY

Dr. A. REVATHY
Assistant Professor
Research Area

Marketing & Finance

9894572828

  • Editorial Board Member for the "Journal of Intercontinental Management Research Consortium”from 2015.

Visits/Collaborations/Others of
Dr. A. REVATHY

Dr. A. REVATHY
Assistant Professor
Research Area

Marketing & Finance

9894572828

      Faculty Development Programme:  

  • Five days Faculty Development Program on Effect of Generative AI in Modern Research and Industry organized by the department of Computer Science, Sister Nivedita University,Kolkatta from 29.04.2024 to 03.05.2024
  • One week Faculty Development Program on Paradigms of Scientific Research organized by VLB Janakiammal College of Arts & Science , Coimbatore from 06.05.2024 to 10.05.2024
  • Faculty Development Program on “ Pedagogy of Teaching and Tools on E- Content Development from Effective Teaching “ organised by IQAC, Christopher Arts & Science College (Women)from 05.07.2021 to 14.07.2021
  • Faculty Development Program on “E- Content Skill Development “ organised by Department of Mathematics, Nirmala College for Women , Coimbatore from 14.06.2021 to 19.06.2021.
  • Faculty Development Program on “ Research Funding Projects & IPR (Part III) organised by R & D Cell, IQAC and Department of EXTC, Computers & IT form 07.06.21 to 09.06.2021
  • Faculty Development Program on “Innovative Teaching Strategies” Curriculum Development Cell,  Nirmala College for Women, Coimbatore, 30.10.2019.
  • One day Faculty Development Program organised by Tally Education Pvt Ltd., and the School of Commerce, Bharathiar University, Coimbatore, 08.01.2016.
  • Faculty Development Program on “ Environment Audit of Infrastructure, Extension Activity and Institutional Social Responsibility” Curriculum Development Cell, Nirmala College for Women, Coimbatore,30.10.2015
  • Faculty Development Program organised by IBS, Business School, Hotel, The GrandRegent, Coimbatore , 07.08.2015.

 

Workshop Attended:

  • Online Workshop on E- Content Development organised bt St.Ann‟s College, Kokrajhar, Assam from 07.06.2021 to 12.06.2021.
  • Six Days Online Workshop on “ Innovative Techniques for Statistical Data Analysis using R- Programming” organised by k.S.Rangaswamy College of Technology, Tiruchengode form 31.05.2021 to 05.06.2021
  • Online Hands-on Workshop on “ Data Analysis Using „R‟” organised by Inspira Research Association (IRA), Jaipur from March 30 to April 03,2021
  • One day international Virtual Workshop on “ Technology Fusion in Shaping Innovation” organised by the Department of Commerce with Accounting & Financing and PG & Research department of Mathematics, Sri Ramakrishna College of Arts & Science, Coimbatore on 26.03.2021
  • Workshop on “Research Methodology and Data Analysis organised by Dr.G.R.Damodaran College of science, Coimbatore from 02.03.2021 to 03.03.2021

  • One day workshop on "Testing and Evaluation" Internal Quality Assurance Cell and Department  of  Tamil (UA), Kongunadu Arts & Science College, 26.02.2019