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Profile of
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Research Area

  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

Featured Publications

Courses Teaching

  • Income Tax
  • Financial Management 
  • Corporate Accounting
  • Marketing
  • Human Resource Management
  • Indirect Tax - GST and Customs

Education & Career of
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Education

Ph. D
Subject :Commerce 
Institution :PG and Research Department of Commerce, Kongunadu Arts and Science College, Coimbatore
Affiliated University Bharathiar University:
Year of Award : 2017

MBA
Subject :  Business Administration - Financial Management
Institution : School of Distance Education
Affiliated University : Bharathiar University
Year of Award : 2009

M.Phil
Subject :Commerce    
Institution : Department  of Commerce, Sri Ramakrishna College of Arts and Science for Women, Coimbatore 
Affiliated University : Bharathiar University
Year of Award :2007

M.Com
Subject :  Commerce with Computer Application
Institution : P.K.R Arts College for Women, Gobi
Affiliated University : Bharathiar University
Year of Award : 2006

B.Com
Subject : Commerce
Institution: P.K.R Arts College for Women, Gobi
Affiliated University :Bharathiar University 
Year of Award : 2004

Career

Present

Institute Name:Kongunadu Arts and Science College (Autonomous), Coimbatore
Designation :Associate Professor

Period :18.07.2008 - Till Date

Past Experience

Institute Name:Avinashilingam University, Coimbatore
Designation : Lecturer
Period : 04.07.2007 - 03.05.2008

 

Research Areas of
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

A Study on Consumers Attitude towards Shopping Complex in Coimbatore city

Description of the Title:

Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

Description of the Title:

 

Publications of
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

2020-2022

1.Title of the Publication :E-Cab hailing Services: Passenger's Preferences and Satisfaction
   Name of the authors:Divya Priya, B and Nithya Devi, T
   Journal name:International Journal of Mechanical Engineering
   Year:2021

2010-2019

1.Title of the Publication :Women Advocates and Work life balance (A Study on selected Women from Coimbatore-Bar Council)
   Name of the authors:Divya Priya, B and Amudha, S
   Journal name:The International Journal of Analytical and Experimental Modal Analysis
   Year:2019

2.Title of the Publication :Rural Customers’ Awareness towards Post Office Savings Scheme (POSS) in Coimbatore District
   Name of the authors:Divya Priya, B and Nandhini, R
   Journal name:International Journal of Research and Analytical Reviews
   Year:2019

3.Title of the Publication :Policy Holders Satisfaction towards LIC of India in Coimbatore District
   Name of the authors:Divya Priya, B and Dheepana, R
   Journal name:International Journal of Applied Services Perspectives
   Year:2016

4.Title of the Publication :Patients Perception and Satisfaction towards The Eye Foundation Hospital, Coimbatore
   Name of the authors:Divya Priya, B and Vinothini, S
   Journal name:International Journal of Business and Administration Research Review
   Year:2016

5.Title of the Publication :Financial Performance Analysis of IDBI using CAMEL Model
   Name of the authors:Divya Piya, B and Manjula, c
   Journal name:International Journal of Business Management and Research
   Year:2016

6.Title of the Publication :Policyholders Satisfaction towards Life Insurance Corporation (LIC) of India: A Study with special reference to Coimbatore City
   Name of the authors:Divya Priya, B and Dheepana, R
   Journal name:International Journal of Entrepreneurship and Business Environment Perspectives
   Year:2015

7.Title of the Publication :A Study on the Awareness on Social Advertisement among the Public in Coimbatore City
   Name of the authors:Divya Priya, B and Revathi Bala, M
   Journal name:International Journal of Applied Services Marketing Perspective
   Year:2015

8.Title of the Publication :An Opinion Survey on the Awareness and presentation of Social advertisement in Newspaper
   Name of the authors:Divya Priya, B and Revathi Bala, M
   Journal name:International Journal of Sales and Marketing Management Research and Development
   Year:2015

 

2020-2022

1.Title of the Publication :Evaluating the Financial Performance of ICICI Bank using The EAGLES Rating System
   Name of the authors:Divya Priya, B and Srija, C. S. 
   Journal name:The Oriental Journal of Commerce
   Year:2021

2.Title of the Publication :Social Marketing for Social Well-being: A Conceptual Framework on Social Advertisements , 24(2), 150-157
   Name of the authors:Divya priya, B and Revathi Bala, M
   Journal name:Kala Sarovar
   Year:2021

3.Title of the Publication :Customer’s Perspective towards App-based Banking: A Study in Coimbatore city
   Name of the authors:Divya Priya, B
   Journal name:PIMT Journal of Research
   Year:2020

2010-2019

1.Title of the Publication :Social marketing: Impact of Anti-smoking Advertisement among male adults in Coimbatore city
   Name of the authors: Divya Priya, B
   Journal name:ELK’s International Journal of Marketing
   Year:2018

2.Title of the Publication :Consumers’ Awareness, Preferences and Satisfaction towards Patanjali products
   Name of the authors:Divya Priya, B and Maharajothipriya, R
   Journal name:Sumedha Journal of Management
   Year:2018

3.Title of the Publication :Policyholders’ perception towards Micro Insurance with special reference to Coimbatore city
   Name of the authors:Divya Priya, B and Shanu, V
   Journal name:Common Wealth Journal of Commerce and Management Research

Year:2018

4.Title of the Publication :A Study on Female Adolescent Attitude towards Depiction of Women in Indian TV Advertisement
   Name of the authors:Divya priya, B and Revathi Bala, M
   Journal name: Sumedha Journal of Management

Year:2013

5.Title of the Publication :Evaluating the Financial Performance of ICICI Bank using The EAGLES Rating System
   Name of the authors:Divya Priya, B
   Journal name:Sumedha Journal of Management
   Year:2012

6.Title of the Publication :An Empirical Study on Impact of ICT in Indian Insurance Industry
   Name of the authors:Divya Priya, B and Prabu, A
   Journal name:Journal of Commerce and Management Research
   Year:2011

 

International

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National

1. Name of the patent :Identifying the main success criteria and key methods that an industry should purcue
    Year :2021
    Application/Granted Number : 202141044811 - Published

2. Name of the patent : Role of AI and Blockchain in Making Various Segments of Financial Sector Automated and Decentralized
    Year : 2022
    Application/Granted Number : 202241053820 - Published

 

International

1.Title of the Conference : Emerging Trends and innovative Strategies in Social Media Marketing – Issues and Challenges
   Name of the Author : Divya Priya, B
   Year : 2017
   Institution: Sankara College of Science and Commerce, Coimbatore

2.Title of the Conference : Innovative Marketing Strategies for Sustainable Growth – Issues and Challenges
   Name of the Author : Divya Priya, B
   Year : 2015
   Institution:Sankara College of Science and Commerce, Coimbatore

3.Title of the Conference : Recent Trends in Commerce & Management
   Name of the Author : Divya Priya, B & Revathi Bala, M
   Year : 2014
   Institution:Jairam Arts and Science College, Salem

4.Title of the Conference : Competitive Business Strategies for Sustainable Development
   Name of the Author : Divya Priya, B
   Year : 2012
   Institution: Hindustan College of Arts and Science, Chennai

National

1.Title of the Conference : Emerging Trends in Global Business
   Name of the Author : Divya Priya, B and Maria Nancy Nicholas
   Year : 2011
   Institution: RVS Institute of Management Studies, Coimbatore

2.Title of the Conference : Sustainable Business Strategy – Shaping the future of India
   Name of the Author : Divya Priya, B 
   Year : 2015
   Institution: Kongunadu Arts and Science College, Coimbatore

3.Title of the Conference : New Facets in Business, Economics, Management & Extension
   Name of the Author : Divya Priya, B and Arun Kumar, S
   Year : 2015
   Institution: SIES (NERUL) College of Arts, Science and Commerce,  Navi Mumbai

4.Title of the Conference : New Horizons in Business, Economics and Management
   Name of the Author : Divya Priya, B 
   Year : 2014
   Institution: SIES (NERUL) College of Arts, Science and Commerce,  Navi Mumbai

5.Title of the Conference : Consumer Protection and Welfare
   Name of the Author : Divya Priya, B and Revathi Bala, M
   Year : 2013
   Institution: Citizen Consumer Club & Tamil Nadu State Society for Consumer Protection and Empowerment and Kongunadu Arts and Science College, Coimbatore

 

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Courses Handled by
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Course Teaching
  • Income Tax
  • Financial Management 
  • Marketing
  • Corporate Accounting
  • Human Resource Management
  • Indirect Tax - GST and Customs
  • Management Accounting
  • Cyber Law
  • Business Policy and Strategic Management
  • Business Economics
  • Economic Analysis
Course Material

 

 

Projects Handled by
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

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Research Guidance of
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Ongoing

1.Name of the Candidate :C. S. Srija
  Title of the Thesis : 
  Date of Submission : 
  Date of Award :2021

2.Name of the Candidate :M. Pavithra
  Title of the Thesis : 
  Date of Submission : 
  Date of Award :2022

Completed

 

Institutional Responsibilities of
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Administrative (KASC)

1.Name of the Responsibility :Youth Red Cross
  Period : 2019 - Till Date
  Designation : Associate Professor
  Nature of the Responsibility :Co-ordinator

2.Name of the Responsibility :ARIIA 
  Period : 2019 - Till Date
  Designation : Associate Professor
  Nature of the Responsibility :Co-ordinator

3.Name of the Responsibility KASC IIC :
  Period : 2020 - Till Date
  Designation : Associate Professor
  Nature of the Responsibility :Start-up Activity Co-ordinator

4.Name of the Responsibility :KASC - NISP
  Period : 2020 - Till Date
  Designation : Associate Professor
  Nature of the Responsibility :Member

5.Name of the Responsibility :KASC - Institutions Ethical Committee
  Period : 2021 - Till Date
  Designation : Associate Professor
  Nature of the Responsibility :Member

6.Name of the Responsibility :Staff Welfare and Greivances Cell
  Period : 2021 - Till Date
  Designation : Associate Professor
  Nature of the Responsibility :Member

7.Name of the Responsibility :CIA Committee Member
  Period : 2021 - Till Date
  Designation : Associate Professor
  Nature of the Responsibility :Member

 

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Awards & Memberships of
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Awards

Academic awards

1.Awarding agency : 
   Country : India
   Title of paper :E-Cab hailing Services: Passenger's Preferences and Satisfaction
   Date of Award : 10.12.2021

Membership

Membership in Professional Bodies

1. Organization :Indian Science Congress Association
   Type of Membership : Annual Member
   Period : 2008-2021

2. Organization :International Institute of Organized Research (I2OR)
   Type of Membership : Life Member
   Period : From 2021

3. Organization :Institute of Scholars
   Type of Membership : Life Member
   Period : From 2020

Visits/Collaborations/Others of
Dr. B. Divya Priya

Dr. B. Divya Priya
Associate Professor and Head
Research Area
  • A Study on Consumers Attitude towards Shopping Complex in Coimbatore city
  • Impact of Social Advertisement in Rural Coimbatore District - Perceptional Analysis

9677709027

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Visits

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Others

 

 

About Us

COIMBATORE, the fast growing industrial hub of Kongunadu had the need for more colleges during the 70s, and this demand was fulfilled on 12th August 1973, the day on which Kongunadu Arts and Science College came into existence.

Contact info

  • Kongunadu Arts and Science College (Autonomous),GN Mills, Coimbatore - 641029. Tamil Nadu, INDIA
  • +914222642095, +914222642236, +914222646588
  • principal@kongunaducollege.ac.in

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