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Profile of
Dr.K.Akila

Dr.K.Akila
Assistant Professor
Research Area

Marketing 

9629921258

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS      https://vidwan.inflibnet.ac.in//profile/162023

Research Area

Marketing 

Featured Publications

Courses Teaching

Principles Of Accountancy,

Management Accounting,

Cost Accounting,

financial accounting,

higher financial accounting ,

Export And Import Procedures,

International business,

Indirect Tax,

Service Tax And Vat,

Commercial Law ,

Company Law,

Industrial Law,

Principles of Marketing,

Principles Of Management ,

Financial Management,

Business Application Software I, 

Banking Theory Law And Practice,

Introduction To Computer Application To Business,

Banking theory.

Education & Career of
Dr.K.Akila

Dr.K.Akila
Assistant Professor
Research Area

Marketing 

9629921258

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS      https://vidwan.inflibnet.ac.in//profile/162023

Education

Ph. D.
Subject :MARKETING (COMMERCE)
Institution : SRI RAMAKRISHNA COLLEGE OF ARTS AND SCIENCE
Affiliated University : Bharathiar University
Year of Award : MAY 13 2022

M.Phil
Subject : MARKETING (COMMERCE)
Institution : KARPAGAM DEEMED UNIVERSITY
Affiliated University : KARPAGAM DEEMED UNIVERSITY
Year of Award : OCT 13 2016

M.Com
Subject : COMMERCE
Institution : PIONEER COLLEGE OF ARTS AND SCIENCE 
Affiliated University : BHARATHIAR UNIVERSITY
Year of Award : MAY 2012

B.Com
Subject : COMMERCE
Institution: PIONEER COLLEGE OF ARTS AND SCIENCE
Affiliated University : BHARATHIAR UNIVERSITY
Year of Award : 2004

Career

Present

Institute Name: KONGUNADU ARTS AND SCIENCE COLLEGE
Designation : ASSISTANT PROFESSOR
Period : FROM AUGUST 1 TO TILL DATE

Past Experience

Institute Name: Sankara College of Science and Commerce,Coimbatore
Designation : ASSISTANT PROFESSOR
Period :JULY 18 2016 TO MAY 31 2019

Institute Name: Hindustan college of Arts and science
Designation : ASSISTANT PROFESSOR
Period : JUNE 5 2019 TO JUNE 31 2022

 

 

Research Areas of
Dr.K.Akila

Dr.K.Akila
Assistant Professor
Research Area

Marketing 

9629921258

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS      https://vidwan.inflibnet.ac.in//profile/162023

MARKETING

A Study On Impact Of Social Media Advertising On Buying Behaviour Of Consumer Toward Electronic Products Coimbatore

 

Publications of
Dr.K.Akila

Dr.K.Akila
Assistant Professor
Research Area

Marketing 

9629921258

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS      https://vidwan.inflibnet.ac.in//profile/162023

2020-2022

1.Title of the Publication : Impact Social Media Advertising On Buying Behaviour Of Consumer
   Name of the authors: K.AKILA
   Journal name: The Place Names Society of India UGC care journal
   Year: March -2020

 

 

2010-2019

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1.Title of the Publication :Social Media Advertising and Its Impact on Buying Behaviour of Women Consumers Towards Electronic Goods
   Name of the authors:K.AKILA
   Journal name: International Journal of Research and Analytical Reviews (IJRAR)
   Year:June 27 2019

 

 

2020-2022

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International

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National

1. Name of the patent : Impact of the existing Payroll System and development of comprehensive novel payroll system 
    Year :November 2021
    Application/Granted Number : 202141050711

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Courses Handled by
Dr.K.Akila

Dr.K.Akila
Assistant Professor
Research Area

Marketing 

9629921258

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS      https://vidwan.inflibnet.ac.in//profile/162023

Course Teaching

 

Course Material

 

 

Projects Handled by
Dr.K.Akila

Dr.K.Akila
Assistant Professor
Research Area

Marketing 

9629921258

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS      https://vidwan.inflibnet.ac.in//profile/162023

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Research Guidance of
Dr.K.Akila

Dr.K.Akila
Assistant Professor
Research Area

Marketing 

9629921258

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS      https://vidwan.inflibnet.ac.in//profile/162023

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Institutional Responsibilities of
Dr.K.Akila

Dr.K.Akila
Assistant Professor
Research Area

Marketing 

9629921258

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS      https://vidwan.inflibnet.ac.in//profile/162023

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Awards & Memberships of
Dr.K.Akila

Dr.K.Akila
Assistant Professor
Research Area

Marketing 

9629921258

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS      https://vidwan.inflibnet.ac.in//profile/162023

Awards

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Membership

Membership in Professional Bodies

1.Organization : TERA
   Type of Membership :  The Life-Time Member
   Period: FROM MAY 2019

 

Visits/Collaborations/Others of
Dr.K.Akila

Dr.K.Akila
Assistant Professor
Research Area

Marketing 

9629921258

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS      https://vidwan.inflibnet.ac.in//profile/162023

Visits

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Others