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Profile of
Dr.K. Subashini

Dr.K. Subashini
Assistant Professor and Head (i/c)
Research Area
  • Marketing

9790000142

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Research Area

  • Marketing

Featured Publications

  • E- Marketing in Business - International Journal of Scientific Research and Management in September 2013
  • A study on Customer Satisfaction towards Hero Honda Two wheeler in Coimbatore City (ISSN: 2455-8834, Volume : 04, Issue: 07) - International Journal of Social Science & Economic Research (July 2019)
  • A Study on Consumer Buying Behaviour towards selected Milk Products in Coimbatore City in December 2019 - International Journal of Analytical and Experimental Model Analysis (UGC Care Approved Group A Journal)
  • A study on Consumer Level awareness of CRM Products in selected FMCG Companies in November 2020 -GIS Science Journal UGC Care Approved Group II Journal ( ISSN NO 1869-9361, Impact Factor 6.1)
  • A study on the Factors influencing CRM in selected respondents in Coimbatore City - AUT AUT Research Journal UGC Care Approved Group II Journal in November 2020 (Volume XI, issue XI)
  • To assess the level of Perception towards CRM of FMCG Products in Coimbatore district - Kalyan Bharati UGC Care list Group I Journal in August 2021 ( ISSN NO 0976-0822 Vol 36, No 7(III) )

Courses Teaching

  • Financial Accounting
  • Financial Management
  • Cost Accounting
  • Business Law
  • Management Accounting
  • Corporate Accounting
  • Direct Tax
  • Computer Practical - Tally ERP 9
  • Marketing

Education & Career of
Dr.K. Subashini

Dr.K. Subashini
Assistant Professor and Head (i/c)
Research Area
  • Marketing

9790000142

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Education

Ph. D

Subject : Commerce
Institution : Hindusthan College of Arts and Science
Affiliated University : Bharathiar University
Year of Award : 2023

M.Phil

Subject :    Commerce
Institution : 
Affiliated University :  Alagappa University
Year of Award : 2010

PGDCA

Subject : Computer Applications
Institution: Pioneer College of Arts and Science
Affiliated University : Bharathiar University
Year of Award : 2005

M.Com

Subject :  Commerce
Institution : Sri Ramalinga Sowdambigai College for Science and Commerce
Affiliated University : Bharathiar University
Year of Award : 2003

B.Com

Subject : Commerce
Institution: Pioneer College of Arts and Science
Affiliated University : Bharathiar University
Year of Award : 2001

Career

Present

Institute Name: Kongunadu Arts and Science College

Designation : Assistant Professor and Head (i/c) 

Period : 20.06.2013 - Till Date

Past Experience

Institute Name: Sri Jayendra Saraswathi Maha Vidyala College of Arts and Science
Designation : Assistant Professor
Period : 11.06.2010 - 13.04.2013

Institute Name: Sri Jayendra Saraswathi Maha Vidyala College of Arts and Science
Designation : Assistant Professor
Period : - 11.06.2007 - 4.10.2008

Institute Name: Pioneer College of Arts and Science
Designation : Lecturer
Period : 01.10.2003 - 10.05.2007

Research Areas of
Dr.K. Subashini

Dr.K. Subashini
Assistant Professor and Head (i/c)
Research Area
  • Marketing

9790000142

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

  • E- Marketing in Business - International Journal of Scientific Research and Management in September 2013
  • A study on Customer Satisfaction towards Hero Honda Two wheeler in Coimbatore City (ISSN: 2455-8834, Volume : 04, Issue: 07) - International Journal of Social Science & Economic Research (July 2019)
  • A Study on Consumer Buying Behaviour towards selected Milk Products in Coimbatore City in December 2019 - International Journal of Analytical and Experimental Model Analysis (UGC Care Approved Group A Journal)
  • A study on Consumer Level awareness of CRM Products in selected FMCG Companies in November 2020 -GIS Science Journal UGC Care Approved Group II Journal ( ISSN NO 1869-9361, Impact Factor 6.1)
  • A study on the Factors influencing CRM in selected respondents in Coimbatore City - AUT AUT Research Journal UGC Care Approved Group II Journal in November 2020 (Volume XI, issue XI)
  • To assess the level of Perception towards CRM of FMCG Products in Coimbatore district - Kalyan Bharati UGC Care list Group I Journal in August 2021 ( ISSN NO 0976-0822 Vol 36, No 7(III) )
  • 2013 to 2021:
  • have actively participated in Two National level Seminars, Two National level Conference, Two National level Workshops, One International level seminar, Four International level conference, Two State level workshop and Nine Faculty Development Programmes and received certificates  

Publications of
Dr.K. Subashini

Dr.K. Subashini
Assistant Professor and Head (i/c)
Research Area
  • Marketing

9790000142

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

2020-2022

1.Title of the Publication : To study the problems faced by consumers towards CRM Products in selected consumer goods
   Name of the authors: Dr.P. Sekar, Mrs. K. Subashini
   Journal name: Journal of Fundamental and Comparative research
   Year: 2022

2. Title of the Publication : To Assess the level of perception towards cause related marketing of FMCG Products
   Name of the authors: Dr.P. Sekar, Mrs. K. Subashini
   Journal name: Kalyan Bharati Journal on Indian History and Culture
   Year: 2021

3. Title of the Publication : A study on The Factors Inflencing Cause Related Marketing in Selected Respondents in Coimbatore City
    Name of the authors: Dr.P. Sekar, Mrs. K. Subashini
    Journal name: AUT AUT Research
    Year: 2020

4. Title of the Publication : A Study on Consumer Level Awarness of Cause Related Marketing Products in Selected FMCG Companies.
    Name of the authors: Dr.P. Sekar, Mrs. K. Subashini
    Journal name:  GIS Science Journal
    Year: 2020

 

2010-2019

1.Title of the Publication : A Study on Consumer Buying Behaviour towards Selected Milk Products
in Coimbatore City.
   Name of the authors: Dr.P. Sekar, Mrs. K. Subashini
   Journal name: International Journal of Analytical and Experimental Modal Analysis
   Year: 2019

2. Title of the Publication : E-Marketing in business – An Overview in Global Journal for Research Analysis
   Name of the authors:  Mrs. K. Subashini
   Journal name: International Journal of scientific research and management
   Year: 2013

 

2020-2022

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Courses Handled by
Dr.K. Subashini

Dr.K. Subashini
Assistant Professor and Head (i/c)
Research Area
  • Marketing

9790000142

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Course Teaching

Financial Accounting

Financial Management

Cost Accounting

Business Law

Management Accounting

Corporate Accounting

Course Material

 

 

Projects Handled by
Dr.K. Subashini

Dr.K. Subashini
Assistant Professor and Head (i/c)
Research Area
  • Marketing

9790000142

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

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Research Guidance of
Dr.K. Subashini

Dr.K. Subashini
Assistant Professor and Head (i/c)
Research Area
  • Marketing

9790000142

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Ongoing

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Institutional Responsibilities of
Dr.K. Subashini

Dr.K. Subashini
Assistant Professor and Head (i/c)
Research Area
  • Marketing

9790000142

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Administrative (KASC)

1.Name of the Responsibility :Member in BOS
   Period : 2013 to 2023   Designation : Member
   Nature of the Responsibility: Provide suggestions for Syllabus Upgradation

2.Name of the Responsibility : Chairman in BOS
   Period : 2023 to Still now   Designation : Chairman
   Nature of the Responsibility: Provide suggestions for Syllabus Upgradation

3.Name of the Responsibility :Member in Examination Cell  Period : 2022 to still now
   Designation : Member
   Nature of the Responsibility : Assist to ESE

4.Name of the Responsibility :Member of EDC
   Period : 2021 Designation : Staff in charge in Department Level
   Nature of the Responsibility : Awareness to students

5.Name of the Responsibility :Member of LUMHAA  Period :2021 
   Designation : Staff in charge in Department Level  Nature of the Responsibility : Providing Guidance to students

6.Name of the Responsibility :Member of PAC
   Period : 2020
   Designation : Staff in charge in Department Level

7.Name of the Responsibility :Member of ISCA
   Period : 2013 to still now
   Designation : Member

8.Name of the Responsibility :Department Coordinator in SWAYAM/NPTEL/MOOCS   Period : 2015 to 2021
   Designation : Staff in charge in Department Level

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Awards & Memberships of
Dr.K. Subashini

Dr.K. Subashini
Assistant Professor and Head (i/c)
Research Area
  • Marketing

9790000142

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Awards

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Visits/Collaborations/Others of
Dr.K. Subashini

Dr.K. Subashini
Assistant Professor and Head (i/c)
Research Area
  • Marketing

9790000142

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Visits

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Others