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Profile of
Dr. R.Maharajothi Priya

Dr. R.Maharajothi Priya
Associate Professor
Research Area
  • Marketing
  • International Business

9942299341

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Research Area

  • Marketing
  • International Business

Featured Publications

Courses Teaching

  • International Marketing
  • Logistics Management
  • Strategic Management
  • International Trade
  • Banking Law and Practice
  • Indian Banking System
  • Investment Management

Education & Career of
Dr. R.Maharajothi Priya

Dr. R.Maharajothi Priya
Associate Professor
Research Area
  • Marketing
  • International Business

9942299341

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Education

Ph. D
Subject :Commerce
Institution :Kongunadu Arts and Science College
Affiliated University :Bharathiar University
Year of Award : 2015

MIB
Subject :  International Business
Institution : Kongunadu Arts and Science College
Affiliated University : Bharathiar University
Year of Award : 2005

M.Com
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Affiliated University : 
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BCA
Subject : Computer Applicationa
Institution: Karpagam Arts & Science College
Affiliated University : Bharathiar University
Year of Award : 2003

Career

Present

Institute Name: Kongunadu Arts and Science College
Designation : Associate Professor
Period :2009 to till date

Past Experience

Institute Name: C.R.I Pumps, Coimbatore
Designation : Business Development Officer
Period : 2005 to 2008

 

Research Areas of
Dr. R.Maharajothi Priya

Dr. R.Maharajothi Priya
Associate Professor
Research Area
  • Marketing
  • International Business

9942299341

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Marketing

CONSUMERS' PERCEPTION TOWARDS BRAND EXTENSION OF SELECT FMCG GOODS IN COIMBATORE CITY

 

Publications of
Dr. R.Maharajothi Priya

Dr. R.Maharajothi Priya
Associate Professor
Research Area
  • Marketing
  • International Business

9942299341

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

2023-2024

  11.Title of the Publication :“Atithi Devo Bhava: Assessment of Social Awareness Campaign for Good Behaviour towards Tourists” 
   Name of the authors: Dr.R.Maharajothi priya & Dr.B.Divyapriya
   Journal name: Journal of the K.R.Cama Oriental Institute
   Year: 2024

12. Title of the Publication :“Tourists Perception towards Quality of Cab Services in the Nilgiris District” 
   Name of the authors: Dr.R.Maharajothi priya & Dr.B.Divyapriya
   Journal name: Journal of the K.R.Cama Oriental Institute
   Year: 2024

2020-2022

8.Title of the Publication :“A study on awareness level of farmers towards crop insurance scheme in Coimbatore District” 
   Name of the authors: Dr.R.Maharajothi priya & Mrs.T.Deepika
   Journal name: International Journal of Research Analytical Reviews 
   Year: 2021

7.Title of the Publication :A Study on Consumers attitude on factors influencing towards online shopping special reference to Coimbatore District” 
   Name of the authors:Dr.R.Maharajothi priya & Mr.A.Prabhu
   Journal name:UGC-CARE Approved Group-II Aut Aut Research Journal,

Year:2021

6.Title of the Publication :A study on Consumers satisfaction towards online shopping in Coimbatore District
   Name of the authors:Dr.R.Maharajothi priya & Mr.A.Prabhu
   Journal name:UGC-care Approved Group-II Zeichen Journal
   Year:2021

5.Title of the Publication :A Study on problems faced by small and medium scale farmers in marketing their agricultural products in Coimbatore City” 
   Name of the authors:Dr.R.Maharajothi priya & Mrs.T.Deepika
   Journal name:International Journal of Research Culture Society

2022-2023

9. Title of the Publication : A study on the problems faced by the women entrepreneurship in Coimbatore

     Name of the author: Dr.R.Maharajothi priya & Dr.K.Sudha

    Journal Name: UGC CARE approved International Journal of  Humanities, Law and Social Science

    Year: 2022

10. Title of the Publication : An empirical Study on emotional impact of the marketing mix with offline and online buying behaviour – special            reference to Coimbatore City

     Name of the author: Dr.R.Maharajothi priya 

    Journal Name: South India Journal  of Social Sciences

     Year: 2023

 

 

 

 

 

 

 


   Year:2020

 

2010-2019

4.Title of the Publication :Consumers’ Awareness , preference and satisfaction towards Patanjali Product”
   Name of the authors:Dr.R.Maharajothi priya
   Journal name:UGC approved Sumedha journal of Management
   Year:2018

3.Title of the Publication :“Consumers satisfaction towards online shopping among arts college students in Coimbatore city” 
   Name of the authors:Dr.R.Maharajothi priya
   Journal name:International journal of scientific research and review
   Year:2018

2.Title of the Publication :Effectiveness of Internet Advertising  in Coimbatore City – An Empirical Study” 
   Name of the authors:Dr.R.Maharajothi priya
   Journal name:Primax International Journal of Commerce and Management Research 
   Year:2014

1.Title of the Publication :Perception Towards Advertisements and Its Impact  On Society – An Empirical Analysis
   Name of the authors:Dr.R.Maharajothi priya
   Journal name:International Journal of Research in Computer application and Management 
   Year:2011

 

2020-2022

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.1.Title of the Chapter : A Study on Perceived Influence on Adjustment Problems among Adolescents
    Author : Dr.B.Divya Priya, Dr.R.Maharajothi Priya
    Name of the Publisher : MTC Global, Bangalore, India
    ISBN : 978-93-5578-597-8
    Year :December 2021

 

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Courses Handled by
Dr. R.Maharajothi Priya

Dr. R.Maharajothi Priya
Associate Professor
Research Area
  • Marketing
  • International Business

9942299341

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Course Teaching

  • International Marketing
  • Logistics Management
  • Strategic Management
  • International Trade
  • Banking Law and Practice
  • Indian Banking System
  • Investment Management

Course Material

 

 

Projects Handled by
Dr. R.Maharajothi Priya

Dr. R.Maharajothi Priya
Associate Professor
Research Area
  • Marketing
  • International Business

9942299341

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Funded Project 

 

1. Funding Agency Name

Title of the project :Assessment of Service Quality of Private Tour Operators Among the Tourists in the Nilgiris District of TamilNadu
Funding Agency : ELCOT
Amount : 2,50,000
Duration : 4 YEARS

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Research Guidance of
Dr. R.Maharajothi Priya

Dr. R.Maharajothi Priya
Associate Professor
Research Area
  • Marketing
  • International Business

9942299341

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Ongoing

1.Name of the Candidate :MUTHULAKSHMI. L
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Completed

1.Name of the Candidate :Prabhu.A
  Title of the Thesis : A study on consumers perception towards satisfaction and quality services of online Shopping in Coimbatore city
 

  Date of Submission :  24.08.2021

  Date of Award :28.03.22

2. Name of the Candidate :Deepika.T
  Title of the Thesis : A study on Farmer's perception towards bank credit access for agricultural purpose in Coimbatore city
  Date of Submission : 28.07.22
  Date of Award : 04.01.2023

 

Ongoing

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Completed

1.Name of the Candidate :Ms.S.Gowri
  Title of the Dissertation :A STUDY ON CONSUMERS’ PERCEPTION TOWARDS COTTAGE INDUSTRY PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY
  Date of Submission : 08.01.2019
  Date of Award : 26.02.2019

1.Name of the Candidate :Ms.S.Banu Priya
  Title of the Dissertation : A CONSUMER PERCEPTION TOWARDS COSMETIC PRODUCTS THROUGH ONLINE / OFFLINE MODE IN COIMBATORE CITY
  Date of Submission : 27.12.2020
  Date of Award : O5.02.2021

 

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Institutional Responsibilities of
Dr. R.Maharajothi Priya

Dr. R.Maharajothi Priya
Associate Professor
Research Area
  • Marketing
  • International Business

9942299341

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Administrative (KASC)

1.Name of the Responsibility :Member, Academic Council
  Period : 2011-2016
  Designation : Member - Academic Council
  Nature of the Responsibility :Syllabi upgradation

2.Name of the Responsibility :Member, Board of Studies in International Business
  Period : 2011-2016
  Designation : Member - Board of Studies
  Nature of the Responsibility :Syllabi upgradation

3.Name of the Responsibility :Member - CIA Committee
  Period : 2009-2017
  Designation : Member in Continuous Internal Assessment Committee
  Nature of the Responsibility :Conduct of CIA Exam

4.Name of the Responsibility :Member - Library Committee
  Period : 2015-2020
  Designation : Member - Library Committee
  Nature of the Responsibility :Participating in library development activities

5.Name of the Responsibility :Coordinator - HRD Cell 
  Period : 2012-2015
  Designation : Coordinator of Human Resource Development Cell
  Nature of the Responsibility :Student and staff development activities

6.Name of the Responsibility :Member  - HRD Cell
  Period : 2017-2018
  Designation : Member of Human Resource Development Cell
  Nature of the Responsibility :Student and staff development activities

7.Name of the Responsibility :Member, Board of Studies 
  Period : 2019-Till Date
  Designation : Member - Board of Studies in B.Com Banking and Insurance
  Nature of the Responsibility :Syllabi upgradation

8.Name of the Responsibility :Staff Incharge - Eco club
  Period : 2021-Till Date
  Designation : Staff Incharge - Eco club
  Nature of the Responsibility :Organising environmental awareness programmes to the students

 

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Awards & Memberships of
Dr. R.Maharajothi Priya

Dr. R.Maharajothi Priya
Associate Professor
Research Area
  • Marketing
  • International Business

9942299341

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Awards

Academic awards

1.Awarding agency : WBN - WOMEN BUSINESS NETWORK
   Country : INDIA
   Title of paper : INTERNATIONAL BUSINESS EDUCATOR AWARD
   Date of Award : 04.03.23

Membership

Membership in Professional Bodies

1. Organization:Indian Science Congress Association, Kolkatta

Type of Membership:Member

Period:2019 to till date

2. Organization:Indian Academic Researchers Association,Tiruchirappalli

Type of Membership:Life Member

Period:2021 to till date

 

Visits/Collaborations/Others of
Dr. R.Maharajothi Priya

Dr. R.Maharajothi Priya
Associate Professor
Research Area
  • Marketing
  • International Business

9942299341

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Visits

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Collaborations

 

Others