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Profile of
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Research Area

MARKETING 

Featured Publications

Courses Teaching

  • RESEARCH METHODOLOGY
  • INFORMATION TECHNOLOGY
  • MANAGERIAL ECONOMICS
  • CORPORATE ACCOUNTING
  • FUTURE AND OPTIONS
  • INDIAN STOCK EXCHANGES
  • BUSINESS COMMUNICATION
  • MANAGEMENT ACCOUNTING
  • FINANCIAL MANAGEMENT

Education & Career of
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Education

Ph. D.
Subject :commerce 
Institution :Dr.SNS Rajalakhsmi College Of Arts And Science 
Affiliated University :Bharathiar university 
Year of Award :pursuing

M.Phil
Subject : commerce
Institution :Alagappa university

Affiliated University :Alagappa university
Year of Award :2003

M.Com
Subject :commerce 
Institution :JKK college of arts and science 
Affiliated University :Madras University 
Year of Award :1995

B.Com
Subject :commerce 
Institution:JKK college of arts and science 
Affiliated University :Madras University 
Year of Award :1993

Career

Present

Institute Name:Kongunadu Arts And Science College 
Designation :Assistant professor 
Period :16th August to till date

Past Experience

Institute Name:KG College of Arts And Science 
Designation :HOD--Department of B.Com CA 
Period :8.2.2008 to 31.3.3.2013 

Institute Name:SMS College Of Arts and Science 
Designation :HOD--Department of  B.com CA 
Period :2003 to 2007

Institute Name:
Designation :
Period :

 

Research Areas of
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

VRS in public sector banks

Satisfaction of VRS scheme -bank employee in coimbatore

 

Publications of
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

2023-2024

1.Title of the Publication: Green Marketing Strategies and its effect on Business Performance

 Name of the authors: Mrs.M.Bama 

 Journal name: Indian Journal of Social Sciences

 Year: January -June :2024

2.Title of the Publication: Green Management and Its Influence on Consumer Perceptions and Behaviour

 Name of the authors: Mrs.M.Bama 

 Journal name: International Journal of Advanced Research in Commerce, Management and Social Science 

 Year: July–September 2024

3.Title of the Publication : Impact Of Employees Attrition On The Growth And Efficiency Of Manufacturing Companies In Coimbatore

   Name of the authors: Mrs.M.Bama 

   Journal name: Journal Of Astatic Society Of Mumbai

   Year:      2023

4.Title of the Publication : Women Employees And Their Work Life Balance

   Name of the authors: Mrs.M.Bama 

   Journal name: Journal of foundation Research 

   Year: 2023

 

2010-2019

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2020-2022

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2010-2019

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International

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National

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International

1.Title of the Conference : Artificial Intelligence Medical and Engineering Researchers Society
   Name of the Author :M.Bama- Sustainable pollution Reduction Through Green Technology Challenges and Innovations
   Year :  12th March 2025
   Institution:Dr. SNS Rajalakshmi College Of Arts And Science.Coimbatore

2.Title of the Conference : Socioeconomic Impacts of Pollution in Water Bodies and Remedial Measures 
   Name of the Author :M.Bama- Green Technology for Pollution Mitigation
   Year :  7th January 2025 
   Institution: Kongunadu Arts and Science College

3.Title of the Conference : Sustainable Transformation through Research, Innovation and Entrepreneurship
   Name of the Author :M.Bama- Leveraging Green Technology for Sustainable Innovation
   Year :  23rd and 24th January 2025 
   Institution:Bishop Heber College, Tiruchirappalli.

4.Title of the Conference : Sustainable Business Practices and Innovations
   Name of the Author :M.Bama- Artificial Intelligence in Sustainable Green Practices – A Review Study" 
   Year :  21st February 2025 
   Institution:KG College of Arts and Science. 

5.Title of the Conference : Journey of AI in Business
   Name of the Author :M.Bama-Evaluating Educational Outcomes in Coimbatore: A Comparison Between AI-Driven Personalized Learning Platforms and       Traditional Classroom Learning
   Year :  20th September 2024
   Institution: Kovai Kalaimagal College of Arts and Science 

6.Title of the Conference :Leveraging AI for Transformational Growth in Business
   Name of the Author :M.Bama- AI in Green Business Practices – A Review Study
   Year :  18th September 2024. 
   Institution: Madras Christian College 

7.Title of the Conference :Latest Advancements in Commerce, Management Science & Educational Research," 
   Name of the Author :M.Bama- Green Management and Its Influence on Consumer Perceptions and Behaviour"
   Year :  30th and 31st August 2024. 
   Institution:  Inspira Research Association -Jaipur 

8.Title of the Conference : World Conference on Applied Science, Engineering, and Technology,
   Name of the Author :M.Bama- Neuro marketing and Its Influence on Consumer Behaviour – An Analysis on FMCG Products
   Year :  24th November 2024.
   Institution: Malaysia

9.Title of the Conference :Re-inventing Business Practices ,startups,sustainability
   Name of the Author :M.Bama(ISSN-2231-511x)(Developments Of Rural Marketing)
   Year :  September 2022
   Institution:SRM Institute Of Science And Technology

10.Title of the Conference : Recent Trends In Multidisciplinary Research And Practices                 (
   Name of the Author :  M.Bama-Attitude Towards Career Choices Among Millennial In Gig Economy)
   Year : 2023
   Institution: Dr. SNS Rajalakshmi College Of Arts And Science.Coimbatore

12.Title of the Conference : Emerging Trends In  Humanities In The New Revolutionary Era-
   Name of the Author :M.Bama-Women Employees And Their Life Balance
   Year :  26th September 2023
   Institution: Patrician College Of Arts And Science ,Chennai

13.Title of the Conference : 
   Name of the Author :M.Bama-Women Employees And Their Life Balance
   Year :  26th September 2023
   Institution: Patrician College Of Arts And Science ,Chennai

 

 

National

1.Title of the Conference :
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Books Edited Year Wise

.1.Title of the Books : Cyber Security 
    Author :Mrs.M.Bama
    Name of the Publisher : Alpha International Publication
    ISBN : ISBN 9789357627849
    Year : 2024

2.Title of the Books : Essence of Management Accounting 
    Author :Mrs.M.Bama
    Name of the Publisher : Rest Publisher
    ISBN : 978-81-975640-6-2
    Year : 2024

3.Title of the Books : Fundamentals of Financial Investments
    Author :Mrs.M.Bama
    Name of the Publisher : Rest Publisher
    ISBN : 978-81-985636-8-2
    Year : 2025

Chapter Edited Year Wise

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Courses Handled by
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Course Teaching
  • Research methodology
  • Managerial economics
  • Information technology
  • Executive Business communication
  • financial accounting
  • Management Accounting
  • Financial Management
Course Material

 

 

Projects Handled by
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Funded Project 
 

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Consultancy Project
 

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Research Guidance of
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Ongoing

1.Name of the Candidate :
  Title of the Thesis : 
  Date of Submission : 
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Completed

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Ongoing

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Completed

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Ongoing

1.Name of the Candidate :
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  Date of Submission :

Completed

1.Name of the Candidate : Prabhu.R
  Title of the Dissertation : Financial analysis for past 3 years in HCL
  Date of Submission : 2013

2.Name of the Candidate : Divya.D
  Title of the Dissertation : Consumer preference of tvs motor cycle
  Date of Submission : 2013

 

 

Institutional Responsibilities of
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Administrative (KASC)

1.Name of the Responsibility : placement and training cell
  Period : From 2023 to till date
  Designation : Member
  Nature of the Responsibility :coordinating between students and placement cell

2.Name of the Responsibility : IIC -Coordinator
  Period : From 2023 to till date
  Designation : Coordinator
  Nature of the Responsibility :Coordinator of entrepreneurship activity.

 

 

Administrative (Other)

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Awards & Memberships of
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Awards

Academic awards

1.Awarding agency : Kovai Kalaimagal College of Arts and Science 
   Country : India
   Title of paper :Evaluating Educational Outcomes in Coimbatore: A Comparison Between AI-Driven Personalized Learning Platforms and Traditional Classroom Learning"Awarded as Best Paper
   Date of Award :20th September 2024

2.Awarding agency : Kongunadu Arts and Science College
   Country : India
   Title of paper :Green Technology for Pollution Mitigation."Awarded as Best Paper
   Date of Award :7th January 2025 

3.Awarding agency : SNS Institutions 
   Country : India
   Title of paper : Faculty Excellence Award 2025
   Date of Award : 28.03.2025

Membership

Membership in Professional Bodies

1.Organization : 
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Visits/Collaborations/Others of
Mrs.M.Bama

Mrs.M.Bama
Assistant Professor
Research Area

MARKETING 

8124461213

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Visits

1.Countries Visits : 
   Duration of Visit : 
   Month and Year : 
   Purpose of Visit :

Collaborations

 

Others

1.Program : National Level Workshop 

   Topic:          Analyzing & Visualizing Data with Microsoft Power BI

   Organizer:  St. Paul College of Arts & Science 

    Year:           19th October and 20th October 2024. 

2.Program :International Workshop 

   Topic: Mastering AI Tools

   Organizer: Inspira Research Association (IRA) and the Indian Accounting Association 

   Year:  16th September 2024.

3.Program :National Level Faculty Development Program 

   Topic: Craft of Research

   Organizer: Ideal Institute of Academic & Research Advancement

    Year:  29th August to 31st August 2024

4.Program :AICTE (ATAL) Faculty Development Program (FDP) 

   Topic: Sustainable Energy Solutions for Achieving the SDGs: A Policy and Management Perspective

   Organizer: AICTE 

    Year:  9th December to 14th December 2024

5.Program :AICTE (ATAL) Faculty Development Program (FDP) 

   Topic: Entrepreneurial Strategies for Success in the Emerging Blue Economy

  Organizer:AICTE (ATAL) 

   Year: 18th November to 23rd November 2024 

6.Program :UGC- sponsored Refresher course

   Topic:  Commerce and financial management

  Organizer:UGC- sponsored Refresher course

   Year:  6th -19th September 2022      

7.Program :Faculty Development Program

   Topic: Policy Framing in higher Educational Institutions

   Organizer:

   Institution: ASC, Degree college- Bangalore 

    year :5th-9th September 2022

8.Program:National seminar

   Topic: Emerging Trends in Commerce And Management

   Organizer: Rathinam college of arts & science

   Paper presented (Topic)-Emerging Trends In CRM (ISBN NO:-978-93-92032-27-1)

   year: 15th September 2022

9.Program:Guest lecture -Resource person

   Topic:Mutual fund

    Organizer:KG college of arts and science

   year:  29th October 2022 

10.Program:TRL Assessment certificate (Amrita vishwa vidhyapeetham)

   Topic:Chemical Manure And Human Health.

   Organizer:TRL Assessment certificate (Amrita vishwa vidhyapeetham)

    year: 18th October 2022

11. Program:Workshop

   Topic: Basic Data Analysis And Its Interpretation Using SPSS

   Organizer: Primax  eduacademy, Bengaluru

   Year:26th to30th November 2022

12.Program:Faculty Development Program

     Topic: Digitization In Accounting And Finance

   Organizer:  KG College Of Arts And Science

   Year :8 November to 14th November 2022

13.Program : National level Workshop

     Topic : Basic Training Program  on Human Rights

   Organizer: Kongunadu Arts And Science College

   Year: 25th November 2022

14. Program:-UGC-HRDC ,Webinar

     Topic:Professional Ethics And Moral Values

     Organizer:UGC-HRDC

    Year:28th December 2022

15.Program :National Level Faculty Development Program

     Topic:        Research Methodology

     Organizer: PPG College Of Arts And Science

     Year:             12th - 19th December 2022

16.Program    :National level online quiz on "Basic Research"

Conducted by the  ASHIRWAD EDUCATION  CENTER- PASSING SCORE-100%

Guest Lecture

Resource person –KG College of Arts and Science-Mutual funds –october 29th 2022

                         - PPG College of Arts and Science-“Taxation system in India”-14.07.2023

                         -  Avinashilingam Institute for Home Science-TDS-Direct Tax-23-02-2024

TRL Assessment-Chemical Manure And Human Health-Kongunadu Arts And Science College-18thOctober 2022 

Online course completion 

NPTEL – Financial Accounting-  April 2023 completed