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Profile of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

Recent trends in Marketing Marketing Mix

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Research Area

Recent trends in Marketing Marketing Mix

Featured Publications

1. The impact of New education policy

Courses Teaching

  • Fundamentals of Financial Accounting
  • Financial Accounting
  • Higher Financial Accounting
  • Corporate Accounting
  • Higher Corporate Accounting
  • Management Accounting
  • Business Economics
  • Business Organisation
  • Cost Accounting

Education & Career of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

Recent trends in Marketing Marketing Mix

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Education

PGDCA Subject: Post graduate diploma in computer application  Institution : Bharathiar University Year of award : 2009

 

Ph. D
Subject :Marketing
Institution :Sree Narayana Guru College
Affiliated University :Bharathiar University
Year of Award : 2017

M.Phil
Subject :Marketing
Institution : PSG College of Arts and Science    
Affiliated University : Bharathiar University
Year of Award : 2004

MBA
Subject :  Business Administration  
Institution : Periyar University
Affiliated University : Periyar University
Year of Award : 2010

M.Com
Subject : Commerce
Institution : CBM College
Affiliated University : Bharathiar University
Year of Award : 2002

B.Com
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 Subject: Post graduate Diploma in Computer application 

 

 

Career

Present

Institute Name:Kongunadu Arts And Science College 
Designation :Associate professor
Period :June 18th 2012 - Till date

Past Experience

Institute Name:Ajk College of Arts and Science
Designation : Assistant Professor
Period : 18th June 2009 - 26 th March2012

Institute Name:Cbm College
Designation : Assistant Professor
Period : July st 31,2006 - 29th Apr2009

 

Research Areas of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

Recent trends in Marketing Marketing Mix

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Title of the Research Area

Description of the Title:

 

Publications of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

Recent trends in Marketing Marketing Mix

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

2020-2022

6.Title of the Publication :Investors Awarness and preference towards various investment avenues in Coimbatore city.
   Name of the authors:Dr.P.K.UmaMaheswari
   Journal name:PAIDEUMA
   Year:2021

 

2010-2019

5.Title of the Publication :Travelers satisfaction towards tourist destinations(An empirical study with special reference to the Nilgiri)
   Name of the authors:Dr.P.K.UmaMaheswari
   Journal name:JETIR
   Year:2019

4.Title of the Publication :A study on the Export performance of coir products in India.
   Name of the authors:Dr.P.K.UmaMaheswari
   Journal name:IJCRT
   Year:2018

3.Title of the Publication :A study on consumer behavior toward selected Fast Moving consumer durable goods-An Empirical study.
   Name of the authors:Dr.P.K.UmaMaheswari
   Journal name:IJMSRR
   Year:2017

2.Title of the Publication :Consumer perception Towards FMCG
   Name of the authors:Dr.P.K.UmaMaheswari
   Journal name:IJBARR
   Year:2015

1.Title of the Publication :E-Marketing-Roads ahead of India
   Name of the authors:Dr.P.K.UmaMaheswari
   Journal name:IJSRM
   Year:2015

 

2020-2022

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2010-2019

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International

1.Title of the Conference : E-Marketing-Roads ahead of India
   Name of the Author : Dr.P.K.Uma Maheswari
   Year : 2013
   Institution: KASC

2.Title of the Conference :Consumer Rights 
   Name of the Author : Dr.P.K.Uma Maheswari
   Year : 2012
   Institution:Annamalai University

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Courses Handled by
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

Recent trends in Marketing Marketing Mix

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Course Teaching

  • Fundamentals of Financial Accounting
  • Financial Accounting
  • Higher Financial Accounting
  • Corporate Accounting
  • Higher Corporate Accounting
  • Management Accounting
  • Business Economics
  • Business Organisation
  • Cost Accounting
  • Financial Markets and Services
  • Company Law
  • Principles of Marketing
  • Entrepreneurial Development
  • Modern Banking
  • Business Communication

Course Material

 

 

Projects Handled by
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

Recent trends in Marketing Marketing Mix

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

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Research Guidance of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

Recent trends in Marketing Marketing Mix

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Ongoing

1.Name of the Candidate :Mrs.M.Soundarya
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1.Name of the Candidate :Mrs .T .Esther Rani
  Title of the Dissertation :A study on  Changing trends inITC Ltd towardsselected (FMCG Non Durable goods) -An Emprical study(ITC)
  Date of Award : 2018

2.Name of the Candidate :Mrs.D.Sindhuja
  Title of the Dissertation :Consumer intention to adoptinternet banking
  Date of Award : 2019

 

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Institutional Responsibilities of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

Recent trends in Marketing Marketing Mix

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Administrative (KASC)

1.Name of the Responsibility :Consumer club
  Period : 2021 - TILL DATE
  Designation : member
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2.Name of the Responsibility :YUVA
  Period : 2019 - TILL DATE
  Designation : Coordinator
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Awards & Memberships of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

Recent trends in Marketing Marketing Mix

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Awards

Academic awards

1.Awarding agency : 
   Country : India
   Title of paper :Elite Teacher award
   Date of Award : Oct 2021

Membership

Membership in Professional Bodies

1.Organization : Kongunadu Arts and Science College
   Type of Membership :BOS 
   Period:2012- Till Date

2.Organization : Kongunadu Arts and Science College
   Type of Membership : ISCA
   Period:2012- Till Date

3.Organization : International Institute of Organised Research (I2OR) India
   Type of Membership : Life Member
   Period:2021 - Till Date

 

Visits/Collaborations/Others of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari
Associate professor
Research Area

Recent trends in Marketing Marketing Mix

9626986266

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Visits

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Others

1.National level workshop on out come based education OBE in commerce Education.-Krishnaswamy college.

2.National level workshop on Adobe professional development-Adobe Techologies.

3.National level Conference on Exploring the technological Advancements in Business-The Future Perspective.-Sri Ramakrishna college of Arts and Science.

4.National level workshop on World space week celebration-kasc

5. National level Seminar on  -A Gateway to pedagogical and Curricular structural Changes for 21st century education.-ICSSR SPONSORED-SANKARA COLLEGE OF SCIENE AND COMMERCE

6. Paper presented in the International Conference on CASHLESS ECONOMY-MAKE IN INDIA-Angappa college of Arts and science

7.Faculty development programe on Presentation Skills-Kongunadu Arts and Science College.01-03-2023 to 08-03-2023

8.Faculty development programe on OBE-Road A head in Advance Quality Enhancement in Education.-Kongunadu Arts and Science College.10-11-2021to17-11-2021

9.“National Level Five days FDP on - Upskilling Personal Finance Planning”-Hindusthan colllege of arts and science.25-10-2021to29-11-2021

10.Faculty development programe on "Enhancing Teaching and Creating an Effective Learning Process in the Contemporary Era”.-Hindusthan colllege of arts and science.22-09-2021to 28-09-2021

11.Faculty development programe on "Ethics in Research & Research Methodology”-KG Arts and Science college.19-12-2022to26-12-2022

12.Sponsored online Investor Awareness Program on Introduction to Financial Planning-NSE

13Faculty development programe on Quality initative in teaching and learning strategies-SRM College.20-06-2022to28-06-2022

14.“National Level Workshop on Social Entrepreneurship”-SRM College.

15.National level Webinar  on Fianancial empoerment to wealth creation-HKBK college Bangalore.

16. The impact of New education policy-Impact of New Education Policy Among Future Generation-NGM college,pollachi.

17.National Level Case Analysis and Presentatio In IB -Consumer Satisfaction towards reliance Department Stores-HINDUSTHAN COLLEGE OF ARTS & SCIENCE .

18.Book Publication in ISBN -Sustainable CONSUMPTION ON A WORLDWIDE SCALE.

19.NPTEL Online Course - Effective writing Passed in January 2023.