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Profile of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari

Associate professor

Research Area

marketing

Finance

Human resource management

9626986266

umamaheswaripk_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google ScholarPublons Vidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

Research Area

marketing

Finance

Human resource management

Featured Publications

1. The impact of New education policy

Courses Teaching

Fundamentals of Financial Accounting
Financial Accounting
Higher Financial Accounting
Corporate Accounting
Higher Corporate Accounting
Management Accounting
Business Economics
Business Organisation
Cost Accounting

Education & Career of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari

Associate professor

Research Area

marketing

Finance

Human resource management

9626986266

umamaheswaripk_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google ScholarPublons Vidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

Research Areas of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari

Associate professor

Research Area

marketing

Finance

Human resource management

9626986266

umamaheswaripk_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google ScholarPublons Vidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

MARKETING

Publications of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari

Associate professor

Research Area

marketing

Finance

Human resource management

9626986266

umamaheswaripk_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google ScholarPublons Vidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

International
National
Patents
Conference
Books/Chapters
Database

2020-2022

6.Title of the Publication :Investors Awareness and preference towards various investment avenues in Coimbatore city.
Name of the authors: Dr.P.K.UmaMaheswari
Journal name: PAIDEUMA
Year:2021

7.Title of the Publication :Opinion and satisfaction towards branded food products in Coimbatore city.
Name of the authors: Dr.P.K.UmaMaheswari`

Journal name: International journal of innovation research in technology
Year:2023

8.Title of the Publication :I Consumer preference in Blended organic cotton Apparal .
Name of the authors: Dr.P.K.UmaMaheswari`

Journal name: international journal of cultural studiesand social science.
Year:2025

2010-2019

5.Title of the Publication :Travelers satisfaction towards tourist destinations(An empirical study with special reference to the Nilgiri)
Name of the authors:Dr.P.K.UmaMaheswari
Journal name:JETIR
Year:2019

4.Title of the Publication :A study on the Export performance of coir products in India.
Name of the authors:Dr.P.K.UmaMaheswari
Journal name:IJCRT
Year:2018

3.Title of the Publication :A study on consumer behavior toward selected Fast Moving consumer durable goods-An Empirical study.
Name of the authors:Dr.P.K.UmaMaheswari
Journal name:IJMSRR
Year:2017

2.Title of the Publication :Consumer perception Towards FMCG
Name of the authors:Dr.P.K.UmaMaheswari
Journal name:IJBARR
Year:2015

1.Title of the Publication :E-Marketing-Roads ahead of India
Name of the authors:Dr.P.K.UmaMaheswari
Journal name:IJSRM
Year:2015

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International

1.Title of the Conference : E-Marketing-Roads ahead of India
Name of the Author : Dr.P.K.Uma Maheswari
Year : 2013
Institution: KASC

2.Title of the Conference :Consumer Rights
Name of the Author : Dr.P.K.Uma Maheswari
Year : 2012
Institution:Annamalai University

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Courses Handled by
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari

Associate professor

Research Area

marketing

Finance

Human resource management

9626986266

umamaheswaripk_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google ScholarPublons Vidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

Course Teaching

Fundamentals of Financial Accounting
Financial Accounting
Higher Financial Accounting
Corporate Accounting
Higher Corporate Accounting
Management Accounting
Business Economics
Business Organisation
Cost Accounting
Financial Markets and Services
Company Law
Principles of Marketing
Entrepreneurial Development
Modern Banking
Business Communication

Projects Handled by
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari

Associate professor

Research Area

marketing

Finance

Human resource management

9626986266

umamaheswaripk_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google ScholarPublons Vidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

Ongoing
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Research Guidance of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari

Associate professor

Research Area

marketing

Finance

Human resource management

9626986266

umamaheswaripk_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google ScholarPublons Vidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

Ph.D
M.Phil
M.Com
B.Com

Ongoing

1.Name of the Candidate :Mrs.M.Soundarya
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2.Name of the Candidate :Mr.Anto Merwin
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Completed

1.Name of the Candidate :Mrs .T .Esther Rani
Title of the Dissertation :A study on Changing trends inITC Ltd towardsselected (FMCG Non Durable goods) -An Emprical study(ITC)
Date of Award : 2018

2.Name of the Candidate :Mrs.D.Sindhuja
Title of the Dissertation :Consumer intention to adoptinternet banking
Date of Award : 2019

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Institutional Responsibilities of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari

Associate professor

Research Area

marketing

Finance

Human resource management

9626986266

umamaheswaripk_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google ScholarPublons Vidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

Administrative (KASC)

1.Name of the Responsibility :Consumer club
Period : 2021 - TILL DATE
Designation : member
Nature of the Responsibility :

2.Name of the Responsibility :YUVA
Period : 2019 - TILL DATE
Designation : Coordinator
Nature of the Responsibility :

Awards & Memberships of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari

Associate professor

Research Area

marketing

Finance

Human resource management

9626986266

umamaheswaripk_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google ScholarPublons Vidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

Awards

Academic awards

1.Awarding agency :
Country : India
Title of paper :Elite Teacher award
Date of Award : Oct 2021

Membership

Membership in Professional Bodies

1.Organization : Kongunadu Arts and Science College
Type of Membership :BOS
Period:2012- Till Date

2.Organization : Kongunadu Arts and Science College
Type of Membership : ISCA
Period:2012- Till Date

3.Organization : International Institute of Organised Research (I2OR) India
Type of Membership : Life Member
Period:2021 - Till Date

Visits/Collaborations/Others of
Dr.P.K.UmaMaheswari

Dr.P.K.UmaMaheswari

Associate professor

Research Area

marketing

Finance

Human resource management

9626986266

umamaheswaripk_cm@kongunaducollege.ac.in

ACADEMIC IDENTITY Scopus ORCID Google ScholarPublons Vidwan / IRINS

https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=UMA+MAHESWARI+P+K#

KONGUNADU ARTS AND SCIENCE COLLEGE

(AUTONOMOUS)

Profile of
Dr.P.K.UmaMaheswari

Research Area

Featured Publications

Courses Teaching

Education & Career of
Dr.P.K.UmaMaheswari

Research Areas of
Dr.P.K.UmaMaheswari

Publications of
Dr.P.K.UmaMaheswari

Courses Handled by
Dr.P.K.UmaMaheswari

Projects Handled by
Dr.P.K.UmaMaheswari

Research Guidance of
Dr.P.K.UmaMaheswari

Institutional Responsibilities of
Dr.P.K.UmaMaheswari

Awards & Memberships of
Dr.P.K.UmaMaheswari

Visits/Collaborations/Others of
Dr.P.K.UmaMaheswari

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KONGUNADU ARTS AND SCIENCE COLLEGE (AUTONOMOUS)

KONGUNADU ARTS AND SCIENCE COLLEGE (AUTONOMOUS)

Profile of Dr.P.K.UmaMaheswari

Research Area

Featured Publications

Courses Teaching

Education & Career of Dr.P.K.UmaMaheswari

Research Areas of Dr.P.K.UmaMaheswari

Publications of Dr.P.K.UmaMaheswari

Courses Handled by Dr.P.K.UmaMaheswari

Projects Handled by Dr.P.K.UmaMaheswari

Research Guidance of Dr.P.K.UmaMaheswari

Institutional Responsibilities of Dr.P.K.UmaMaheswari

Awards & Memberships of Dr.P.K.UmaMaheswari

Visits/Collaborations/Others of Dr.P.K.UmaMaheswari

KONGUNADU ARTS AND SCIENCE COLLEGE
(AUTONOMOUS)

KONGUNADU ARTS AND SCIENCE COLLEGE

(AUTONOMOUS)

Profile of
Dr.P.K.UmaMaheswari

Education & Career of
Dr.P.K.UmaMaheswari

Research Areas of
Dr.P.K.UmaMaheswari

Publications of
Dr.P.K.UmaMaheswari

Courses Handled by
Dr.P.K.UmaMaheswari

Projects Handled by
Dr.P.K.UmaMaheswari

Research Guidance of
Dr.P.K.UmaMaheswari

Institutional Responsibilities of
Dr.P.K.UmaMaheswari

Awards & Memberships of
Dr.P.K.UmaMaheswari

Visits/Collaborations/Others of
Dr.P.K.UmaMaheswari