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Profile of
Dr. S.Ramakrishnan

Dr. S.Ramakrishnan
Associate Professor
Research Area

Marketing

9952299915

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Research Area

Marketing

Featured Publications

Marketing Management

Courses Teaching

  • Financial Accounting
  • Corporate Accounting
  • Management Accounting
  • Cost Accounting
  • Direct Tax
  • Indirect Tax

Education & Career of
Dr. S.Ramakrishnan

Dr. S.Ramakrishnan
Associate Professor
Research Area

Marketing

9952299915

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Education

Ph. D
Subject :Commerce
Institution :Thavathiru santhalinga Adigalar Arts Science and Tamil College
Affiliated University :Bharathiar University
Year of Award :2020 

M.Com CA
Subject :Commerce With Computer Applications
Institution : Bharathiar University
Affiliated University : Bharathiar University
Year of Award : 2016

MIB
Subject :International Business
Institution : Government Arts College
Affiliated University : Bharathiar University
Year of Award : 2016

M.Phil
Subject :Commerce
Institution : Thavathiru santhalinga Adigalar Arts Science and Tamil College
Affiliated University : Bharathiar University
Year of Award : 2009

M.Com
Subject : Commerce
Institution : Thavathiru santhalinga Adigalar Arts Science and Tamil College
Affiliated University : Bharathiar University
Year of Award : 2005

BCS
Subject : Corporate Secretaryship
Institution: Thavathiru santhalinga Adigalar Arts Science and Tamil College
Affiliated University : Bharathiar University
Year of Award : 2003

Career

Present

Institute Name:Kongunadu Arts and Science College
Designation :Associate Professor
Period :16-06-2017 - Till Date

Past Experience

Institute Name:Thavathiru santhalinga Adigalar Arts Science and Tamil College
Designation : Lecturer
Period : 19-09-2005 - 16-04-2008

Institute Name:Kovai Kalaimagal College of Arts and Science
Designation : Assistant Professor
Period : 13-06-2008 - 30-04-2014

Institute Name:Sankara College of Science & Commerce
Designation : Assistant Professor
Period : 01-06-2016 - 31-03-2017

 

Research Areas of
Dr. S.Ramakrishnan

Dr. S.Ramakrishnan
Associate Professor
Research Area

Marketing

9952299915

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

An Empirical Analysis of Consumer Purchase Behaviour Towards Organic Food Products In Coimbatore

  • The global consumer is becoming more and more conscious about their health.

  • In the present consuming scenario, almost all the consumers are increasingly becoming health-conscious. Since food is the basic necessity of every human being, it is vital for the consumers to avail themselves of quality food in order to maintain their health perfectly. They have become not only conscious about their lives, but they directly and indirectly mind the health of the environment. They consciously want to protect the farms lands than have been since time immemorial producing food to sustain the humanity.

  • The growing demand for food has made the farmers to resort to modern methods of getting good yield has pushed to the extremes of making use of chemicals and harmful pesticides. This has deteriorated the quality of the soil.

  • At this juncture, realizing the need for proving the consumers with food products produced from natural cultivation, ie produced without the use of chemicals and harmful pesticides, the farmers as well as the marketers have come out with organic food products.

 

Publications of
Dr. S.Ramakrishnan

Dr. S.Ramakrishnan
Associate Professor
Research Area

Marketing

9952299915

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

2020-2022

4.Title of the Publication : Production and Marketing of Organic Food Products in India
   Name of the authors: Dr.S.Ramakrishnan
   Journal name: International Journal of Humanities Social Science and Management
   Year: 2022

2010-2019

3.Title of the Publication :Price Perception and Attitude Influencing Consumers' Buying Intention of Organic Food Products in Coimbatore.
   Name of the authors:Dr.S.Ramakrishnan
   Journal name:Journal of Management Research and Analysis (JMRA)
   Year:2019

2.Title of the Publication :Purchase Process Influencing Consumer Buying Behaviour of Organic Food Products in Coimbatore
   Name of the authors:Dr.S.Ramakrishnan
   Journal name:International Journal of Basic and Applied Research
   Year:2018

1.Title of the Publication :A Study on Consumer Purchase Behaviour towards Organic Products
   Name of the authors:Dr.S.Ramakrishnan
   Journal name:International Journal of Science and Research (IJSR)
   Year: 2013

 

2020-2022

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Courses Handled by
Dr. S.Ramakrishnan

Dr. S.Ramakrishnan
Associate Professor
Research Area

Marketing

9952299915

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Course Teaching
  • Financial Accounting
  • Corporate Accounting
  • Management Accounting
  • Cost Accounting
  • Direct Tax
  • Indirect Tax
  • Financial Management
  • International Marketing
  • International Trade
  • Banking Law and Practice
  • Investment Management
  • Cyber Law
  • Commercial Law
  • Company law
  • Business Accounting
Course Material

 

 

Projects Handled by
Dr. S.Ramakrishnan

Dr. S.Ramakrishnan
Associate Professor
Research Area

Marketing

9952299915

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

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Research Guidance of
Dr. S.Ramakrishnan

Dr. S.Ramakrishnan
Associate Professor
Research Area

Marketing

9952299915

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Ongoing

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Institutional Responsibilities of
Dr. S.Ramakrishnan

Dr. S.Ramakrishnan
Associate Professor
Research Area

Marketing

9952299915

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Administrative (KASC)

1.Name of the Responsibility :Board of Studies in Commerce
  Period : 2018 - 2020
  Designation : Member
  Nature of the Responsibility :Syllabi upgradation

2.Name of the Responsibility :Eco club
  Period : 2019-2020
  Designation : Staff Incharge
  Nature of the Responsibility :Organising environmental awareness programmes to the students

3.Name of the Responsibility : Board of Studies in B.Com Banking and Insurance
  Period : 2020 - 2021
  Designation : Member
  Nature of the Responsibility :Syllabi upgradation

4.Name of the Responsibility : Board of Studies in B.Com CA & M.Com CA
  Period : 2021 - Till date
  Designation : Member
  Nature of the Responsibility :Syllabi upgradation

5.Name of the Responsibility : Freedom Run Marathon (75th Independence Day)
  Period : 2022 (13.08.2022)
  Designation : Co-ordinator
  Nature of the Responsibility : Co-Ordinating students and participated in the freedom Run Marathon

6.Name of the Responsibility : Yoga & Meditation
  Period : 2021- 2024
  Designation : Co-ordinator
  Nature of the Responsibility : Co-Ordinating students 

7.Name of the Responsibility : CIA Examinations Committee
  Period : 2023- 2024
  Designation : Member
  Nature of the Responsibility : Co-Operating with committee members to conduct the examinations smoothly. 

8.Name of the Responsibility : Health and Fitness Club 
  Period : 2024- 2025
  Designation : Member
  Nature of the Responsibility : Co-Ordinating students 

Administrative (Other)

1.Name of the Responsibility :NCC
  Period : 2011 - 2014
  Designation : Associate NCC Officer
  Nature of the Responsibility :Incharge of Camp Activities

2.Name of the Responsibility :NSS
  Period : 2009-2011
  Designation : Co-Ordinator
  Nature of the Responsibility :Incharge of Camp Activities.

 

Awards & Memberships of
Dr. S.Ramakrishnan

Dr. S.Ramakrishnan
Associate Professor
Research Area

Marketing

9952299915

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Awards

I got Best Sports man Award at Kamptee,  Maharstra.

Academic awards

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Membership

Membership in Professional Bodies

1.Organization : Indian Science Congress Association, Kolkatta
   Type of Membership :Member
    Period :  2019 to till date

 

Visits/Collaborations/Others of
Dr. S.Ramakrishnan

Dr. S.Ramakrishnan
Associate Professor
Research Area

Marketing

9952299915

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Visits

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Collaborations

 

Others

1.Completed UGC-HRDC 14 days Refresher course on the topic "Commerce and Financial Management" during 6.9.2022 - 19.9.2022 orgainzed by Jai Narain Vyas University.

2.Attended Human Rights training programme on 25.11.2022 organized by Kongunadu Arts and Science College, Coimbatore.

3. I had been acting as a Convenor of Stall and Exhibitition committee in the National Symposium on " The Western Ghats Biodiversity Conservation and Ecosystem Management(WGBCEM-2025)" held on 6th & 7th March 2025.

4.Participated in the Two Day National Seminar on ENVISIONING NEW BHARATH EDUCATIONAL REFORMS AND INDIGENOUS SYSTEMS on 8&9 June 2024 at Hotel Vivanta, Coimbatore.

5. participated in the National Level Conference on "ARTIFICIAL iNTELLIGENCE IN SHIFTING GLOBAL BUSINESS"  organised by the department of commerce on 3rd January 2025 at Kongunadu Arts and Science College, coimbatore.