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Profile of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Research Area

Marketing 

Featured Publications

Courses Teaching

  • Fundamentals of Financial Accounting
  • Financial Accounting
  • Higher Financial Accounting
  • Corporate Accounting
  • Higher Corporate Accounting
  • Management Accounting
  • Indirect Tax
  • Direct Tax

Education & Career of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Education

Ph. D
Subject :Marketing
Institution :Nehru Arts and Science College
Affiliated University :Bharathiar University
Year of Award : 2019

M.Phil
Subject : Marketing   
Institution :RVS College of Arts and Science 
Affiliated University : Bharathiar University
Year of Award : 2003

M.Com
Subject :Commerce  
Institution : PSG College of Arts and Science
Affiliated University :Bharathiar University 
Year of Award :2000 

B.Com
Subject : Commerce 
Institution: PSGR Krishnammal college for women 
Affiliated University : Bharathiar
Year of Award : 1998

Career

Present

Institute Name:Kongunadu Arts and Science College
Designation :Associate Professor
Period :18.06.2014 - Till Date

Past Experience

Institute Name:Karpagam University
Designation : Assistant Professor
Period : 10.06.2011 - 30.04.2014

Institute Name:Kg College of Arts and Science
Designation : Assistant Professor
Period : 02.06.2008 - 31.03.2011

 

Research Areas of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Marketing 

Description of the Title: A study of consumer preference and satisfaction towards organic food products with special reference to coimbatore city

 

Publications of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

2020-2022

1.Title of the Publication : A study on satisfaction of the customers towards services rendered by the retail stores in coimbatore city
   Name of the authors: Dr.S.Amudha
   Journal name: Aut Research Journal
   Year: 2021

2. Title of the Publication : Awareness of green marketing and its influence on buying Behavior of consumers: special reference to Tamilnadu, India
   Name of the authors: Dr.S.Amudha
   Journal name: Aut Research Journal
   Year: 2021

3. Title of the Publication : A Study of Impact of COVID-19 Pandemic on Economic and Mental Wellbeing of Youth: with Special Reference to                       Coimbatore  District of Tamilnadu
   Name of the authors: Dr.S.Amudha
   Journal name: The International journal of analytical and experimental modal analysis
   Year: 2021

4. Title of the Publication : Pedagogy practices on online teaching benefits and Challenges
   Name of the authors: Dr.S.Amudha
   Journal name: AEGAEUM JOURNAL
   Year: 2021

2010-2019

4.Title of the Publication :Women Advocates and Work-Life Balance (A Study on Selected Women from Coimbatore Bar Council)
   Name of the authors:Dr.S.Amudha
   Journal name:International journal of analytical and experimental modal analysis
   Year:2019

3.Title of the Publication :A study on consumer satisfaction towards organic food products in coimbatore city
   Name of the authors:S.Amudha
   Journal name:International Journal of Research in Commerce, IT & Management
   Year:2017

2.Title of the Publication :A study on consumer awareness towards organic food products in Coimbatore city
   Name of the authors:S.Amudha
   Journal name:International Journal of Commerce and Management Research
   Year:2017

1.Title of the Publication :A study on consumer satisfaction towards organic food products in coimbatore city
   Name of the authors:S.Amudha
   Journal name:International Journal of Research in Commerce, IT & Management
   Year:2017

 

2020-2022

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International

1.Title of the Conference : Contemporary issues & Challenges in commerce and Management- Contemporary Issues in Global Marketing
   Name of the Author : Dr.S.Amudha
   Year : 2012
   Institution: Karpagam University

2.Title of the Conference : Emerging Dimensions in Finance, Human Resource Management and General – New Trends in Management
   Name of the Author : Dr.S.Amudha
   Year : 2013
   Institution:Karpagam University

3.Title of the Conference :Emerging Dimensions in Finance, Human Resource Management and General – Emerging Dimensions in Human Resource Management 
   Name of the Author : Dr.S.Amudha
   Year : 2013
   Institution:Karpagam University

4.Title of the Conference :Indian Corporate Sector Challenges and Opportunities – Women in  
   Name of the Author :Dr.S.Amudha 
   Year : 2014
   Institution:Karpagam University

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Books Edited Year Wise

.1.Title of the Books : Indian Economy: An outlook in 21st century, Edition No.1 – Behavioural patterns of the consumers at the point of purchase with special reference to Coimbatore city
    Author : S.Amudha
    Name of the Publisher : 
    ISBN : ISBN: 9788194743521
    Year : 2021

Chapter Edited Year Wise

.1.Title of the Chapter :Contemporary issues & Challenges in commerce and Management - Contemporary Issues in Global Marketing
    Author : S.Amudha
    Name of the Publisher : 
    ISBN : ISBN 9789380426693
    Year : 2012

2.Title of the Chapter : Emerging Dimensions in Finance, Human Resource Management and General – New Trends in Management
    Author : S.Amudha
    Name of the Publisher : 
    ISBN : ISBN ISBN 978938338383
    Year : 2013

3.Title of the Chapter :Emerging Dimensions in Finance, Human Resource Management and General – Emerging Dimensions in Human Resource Management
    Author : S.Amudha
    Name of the Publisher : 
    ISBN : ISBN ISBN 978938338383
    Year : 2013

4.Title of the Chapter :Indian Corporate Sector Challenges and Opportunities – Women in Business Environment
    Author : S.Amudha
    Name of the Publisher : 
    ISBN : ISBN 9789383459117
    Year : 2014

 

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Courses Handled by
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Course Teaching
  • Fundamentals of Financial Accounting
  • Financial Accounting
  • Higher Financial Accounting
  • Corporate Accounting
  • Higher Corporate Accounting
  • Management Accounting
  • Indirect Tax
  • Direct Tax
  • Cost Accounting
  • Financial Markets and Services
  • Company Law
  • Principles of Marketing
  • Entrepreneurial Development
  • Modern Banking
  • Business Communication
Course Material

 

 

Projects Handled by
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

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Research Guidance of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Ongoing

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1.Name of the Candidate :R.Vignesh 
  Title of the Dissertation :A study on impact on online shopping with reference to Coimbatore City
  Date of Award :2020 

 

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Institutional Responsibilities of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Administrative (KASC)

1.Name of the Responsibility :I4
  Period : 2022 - Till Date
  Designation : Member
  Nature of the Responsibility : 

 

Administrative (Other)

1.Name of the Responsibility : Swayam
  Period : 2018 - Till Date
  Designation : Department Co-ordinator
  Nature of the Responsibility : Guide and Mentor to the students

 

Awards & Memberships of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Awards

Academic awards

1.Awarding agency : Vivekanandha College of Arts and Science
   Country : India
   Title of paper :Young Faculty
   Date of Award :2021

2.Awarding agency : International Institute of organized Research (I2OR) which is a registered MSME with the Ministry of Micro, Small and Medium Enterprises, Government of India and is advocating United Nation’s Sustainable Development Goals through Academic and Research Programs for API and Career Advancement Scheme
   Country : India
   Title of paper :Elite Teacher award
   Date of Award :2021

Membership

Membership in Professional Bodies

1.Organization : Kongunadu Arts and Science College
   Type of Membership : BOS
   Period:2014 - Till Date

2.Organization : International Institute of Organised Research (I2OR) India
   Type of Membership : Life Member
   Period:2021 - Till Date

3.Organization : Kongunadu Arts and Science College
   Type of Membership : ISCA
   Period:2014 - Till Date

 

Visits/Collaborations/Others of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Visits

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About Us

COIMBATORE, the fast growing industrial hub of Kongunadu had the need for more colleges during the 70s, and this demand was fulfilled on 12th August 1973, the day on which Kongunadu Arts and Science College came into existence.

Contact info

  • Kongunadu Arts and Science College (Autonomous),GN Mills, Coimbatore - 641029. Tamil Nadu, INDIA
  • +914222642095, +914222642236, +914222646588
  • principal@kongunaducollege.ac.in

Location Map

KASC in Social World

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