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Profile of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Research Area

Marketing 

Featured Publications

1.Name of journal: IPE Journal of Management ::ISSN :2249-9040 with IF =7.138 UGC CARE LIST 

  Title of the article : Entrepreneurial willingness among college students in Coimbatore district: an empirical study 

   YEAR: JANUARY-JUNE 2024   VOL-14,NO.-10.

   Author : S.Amudha ,

 

Courses Teaching

  • Fundamentals of Financial Accounting
  • Financial Accounting
  • Higher Financial Accounting
  • Corporate Accounting
  • Higher Corporate Accounting
  • Management Accounting
  • Indirect Tax
  • Direct Tax

Education & Career of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Education

Ph. D
Subject :Marketing
Institution :Nehru Arts and Science College
Affiliated University :Bharathiar University
Year of Award : 2019

M.Phil
Subject : Marketing   
Institution :RVS College of Arts and Science 
Affiliated University : Bharathiar University
Year of Award : 2003

M.Com
Subject :Commerce  
Institution : PSG College of Arts and Science
Affiliated University :Bharathiar University 
Year of Award :2000 

B.Com
Subject : Commerce 
Institution: PSGR Krishnammal college for women 
Affiliated University : Bharathiar
Year of Award : 1998

Career

Present

Institute Name:Kongunadu Arts and Science College
Designation :Associate Professor
Period :18.06.2014 - Till Date

Past Experience

Institute Name:Karpagam University
Designation : Assistant Professor
Period : 10.06.2011 - 30.04.2014

Institute Name:Kg College of Arts and Science
Designation : Assistant Professor
Period : 02.06.2008 - 31.03.2011

 

Research Areas of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Marketing 


 

Description of the Title: A study of consumer preference and satisfaction towards organic food products with special reference to coimbatore city

 

Publications of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

2023-2024

1.Name of journal: IPE Journal of Management ::ISSN :2249-9040 with IF =7.138

  Title of the article : Entrepreneurial willingness among college students in Coimbatore district: an empirical study 

   YEAR: JANUARY-JUNE 2024   VOL-14,NO.-10.

   Author : S.Amudha ,Nikhila K.

2.Name of journal: Journal of the oriental institute :: ISSN:0030-5324

 Title of the article : A study on investors perception towards personal finance with reference to Coimbatore city 

 Year:2023 VOL.:72, ISSUE:03,NO.17

 Author : S.Amudha ,Dharani priya 

3.Name of journal : Journal of information and computational science  :: ISSN: 1548-7741

  Title of the article : Primary health centres and their infrastructure facilities in tribal Coimbatore disrict of Tamilnadu

  Year: December-2022 , VOL.-12, Issue-12

 Author: S.Amudha 

4. Name of journal : The international journal of analytical and experimental modal analysis  :: ISSN: 0886-9367

  Title of the article : Child labour and human capital accumulation: an empirical analysis 

  Year: December-2022 , VOL.-XIV, Issue-XII

 Author: S.Amudha 

2020-2022

1.Title of the Publication : A study on satisfaction of the customers towards services rendered by the retail stores in coimbatore city
   Name of the authors: Dr.S.Amudha
   Journal name: Aut Research Journal
   Year: 2021

2. Title of the Publication : Awareness of green marketing and its influence on buying Behavior of consumers: special reference to Tamilnadu, India
   Name of the authors: Dr.S.Amudha
   Journal name: Aut Research Journal
   Year: 2021

3. Title of the Publication : A Study of Impact of COVID-19 Pandemic on Economic and Mental Wellbeing of Youth: with Special Reference to                       Coimbatore  District of Tamilnadu
   Name of the authors: Dr.S.Amudha
   Journal name: The International journal of analytical and experimental modal analysis
   Year: 2021

4. Title of the Publication : Pedagogy practices on online teaching benefits and Challenges
   Name of the authors: Dr.S.Amudha
   Journal name: AEGAEUM JOURNAL
   Year: 2021

2010-2019

4.Title of the Publication :Women Advocates and Work-Life Balance (A Study on Selected Women from Coimbatore Bar Council)
   Name of the authors:Dr.S.Amudha
   Journal name:International journal of analytical and experimental modal analysis
   Year:2019

3.Title of the Publication :A study on consumer satisfaction towards organic food products in coimbatore city
   Name of the authors:S.Amudha
   Journal name:International Journal of Research in Commerce, IT & Management
   Year:2017

2.Title of the Publication :A study on consumer awareness towards organic food products in Coimbatore city
   Name of the authors:S.Amudha
   Journal name:International Journal of Commerce and Management Research
   Year:2017

1.Title of the Publication :A study on consumer satisfaction towards organic food products in coimbatore city
   Name of the authors:S.Amudha
   Journal name:International Journal of Research in Commerce, IT & Management
   Year:2017

 

2020-2022

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International

1.Title of the Conference : Work life balance of women micro entrepreneurs in indian society after covid 19 pandemic 

   Title of paper : Work life balance of women micro entrepreneurs in indian society 
   Name of the Author : Dr.S.Amudha
   Year : 29 February 2024
   Institution: Bishop ambrasose college 

2.Title of the Conference : Cashless economy -make in India  

   Title of paper : Cashless economy -BHIM  , ISBN: 978-93-340-0206-5
   Name of the Author : Dr.S.Amudha
   Year : October 5th&6th 2023
   Institution: Angappa college of arts and science 

3.Title of the Conference : Emerging Dimensions in Finance, Human Resource Management and General – New Trends in Management
   Name of the Author : Dr.S.Amudha
   Year : 2013
   Institution:Karpagam University

4.Title of the Conference :Emerging Dimensions in Finance, Human Resource Management and General – Emerging Dimensions in Human Resource Management 
   Name of the Author : Dr.S.Amudha
   Year : 2013
   Institution:Karpagam University

5.Title of the Conference :Indian Corporate Sector Challenges and Opportunities – Women in  
   Name of the Author :Dr.S.Amudha 
   Year : 2014
   Institution:Karpagam University

National

1.Title of the Conference : Work life balance of women micro entrepreneurs in indian society after covid 19 pandemic 

   Title of paper : Work life balance of women micro entrepreneurs in indian society 
   Name of the Author : Dr.S.Amudha
   Year : 29 February 2024
   Institution: Bishop ambrasose college

 

 

Books Edited Year Wise

2023-2024

1. Name of Book : Futuristic trends in management  IIP Series :: e-ISBN: 978-93-5747-817-5

   title of the chapter : Creativity and innovation enhance business growth and success:entrepreneurial traits and trends

   Year: APRIL 2024   VOL-3,BOOK-15,PART-8 , CHAPTER-4.

   Author: S.Amudha , Nikhila K.

2021-2022

2.Title of the Books : Indian Economy: An outlook in 21st century, Edition No.1 – Behavioural patterns of the consumers at the point of purchase with special reference to Coimbatore city
    Author : S.Amudha
    Name of the Publisher : 
    ISBN : ISBN: 9788194743521
    Year : 2021

 

7..Title of the Chapter :Contemporary issues & Challenges in commerce and Management - Contemporary Issues in Global Marketing
    Author : S.Amudha
    Name of the Publisher : 
    ISBN : ISBN 9789380426693
    Year : 2012

8.Title of the Chapter : Emerging Dimensions in Finance, Human Resource Management and General – New Trends in Management
    Author : S.Amudha
    Name of the Publisher : 
    ISBN : ISBN ISBN 978938338383
    Year : 2013

9.Title of the Chapter :Emerging Dimensions in Finance, Human Resource Management and General – Emerging Dimensions in Human Resource Management
    Author : S.Amudha
    Name of the Publisher : 
    ISBN : ISBN ISBN 978938338383
    Year : 2013

10.Title of the Chapter :Indian Corporate Sector Challenges and Opportunities – Women in Business Environment
    Author : S.Amudha
    Name of the Publisher : 
    ISBN : ISBN 9789383459117
    Year : 2014

 

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Courses Handled by
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Course Teaching

  • Fundamentals of Financial Accounting
  • Financial Accounting
  • Higher Financial Accounting
  • Corporate Accounting
  • Higher Corporate Accounting
  • Management Accounting
  • Indirect Tax
  • Direct Tax
  • Cost Accounting
  • Financial Markets and Services
  • Company Law
  • Principles of Marketing
  • Entrepreneurial Development
  • Modern Banking
  • Business Communication

Course Material

 

 

Projects Handled by
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

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Research Guidance of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Ongoing

1.Name of the Candidate : Nikhila K.
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1.Name of the Candidate :R.Vignesh 
  Title of the Dissertation :A study on impact on online shopping with reference to Coimbatore City
  Date of Award :2020 

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Institutional Responsibilities of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Administrative (KASC)

1.Name of the Responsibility :I4
  Period : 2022 - Till Date
  Designation : Member
  Nature of the Responsibility : 

 

Administrative (Other)

1.Name of the Responsibility : Swayam
  Period : 2018 - Till Date
  Designation : Department Co-ordinator
  Nature of the Responsibility : Guide and Mentor to the students

 

Awards & Memberships of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Awards

Academic awards

1.Awarding agency : Vivekanandha College of Arts and Science
   Country : India
   Title of paper :Young Faculty
   Date of Award :2021

2.Awarding agency : International Institute of organized Research (I2OR) which is a registered MSME with the Ministry of Micro, Small and Medium Enterprises, Government of India and is advocating United Nation’s Sustainable Development Goals through Academic and Research Programs for API and Career Advancement Scheme
   Country : India
   Title of paper :Elite Teacher award
   Date of Award :2021

Membership

Membership in Professional Bodies

1.Organization : Kongunadu Arts and Science College
   Type of Membership : BOS
   Period:2014 - Till Date

2.Organization : International Institute of Organised Research (I2OR) India
   Type of Membership : Life Member
   Period:2021 - Till Date

3.Organization : Kongunadu Arts and Science College
   Type of Membership : ISCA
   Period:2014 - Till Date

 

Visits/Collaborations/Others of
Dr.S.Amudha

Dr.S.Amudha
Associate professor
Research Area

Marketing 

9952206432

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Visits

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Others