loader
<< Go Back

Profile of
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Research Area

Marketing

Featured Publications

Rural consumers’ preference level of FMCG products in Coimbatore district, 

Journal of the Oriental Institute ; ISSN: 0030-5324

Vol. 71, Issue. 02, No. 4, April - June: 2022

 

Courses Teaching

Corporate Accounting

Cost Accounting

Principles of Marketing

 

Education & Career of
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Education

MBA
Subject :Commerce
Institution : Annamalai University 
Affiliated University : Annamalai University 
Year of Award : 2010

Ph. D
Subject :Commerce
Institution : Dr.S.N.S.Rajalakshmi college of Arts and Science, Coimbatore 
Affiliated University : Bharathiar university ,Ciombatore
Year of Award :2008 

B.Ed
Subject :Commerce
Institution : Hindu college , Nagercoil 
Affiliated University :Manonmaniam Sundaranar University
Year of Award : 1995

M.Phil
Subject : Commerce   
Institution : Scott Christian college, Nagercoil
Affiliated University : Manonmaniam Sundaranar University
Year of Award : 1994

M.Com
Subject : Commerce 
Institution : Tiruvalluvar college, Papanasam
Affiliated University : Manonmaniam Sundaranar University
Year of Award : 1992

B.Com
Subject : Commerce
Institution: Sree Ayyappa College, Nagercoil
Affiliated University : Madurai Kamaraj University
Year of Award : 1990

Career

Present

Institute Name: Kongunadu Arts and ascince college Coimbatore 
Designation : Associate Professor
Period :16.6.2012 - till date

Past Experience

Institute Name:Sankara college of Science and commerce , Coimbatore
Designation : Associate Professor
Period : 23.6.2006 -31.3.2012

Institute Name: Pioneer College of Arts and science , Ciombatore 
Designation : Associate Professor
Period : 5.06.2002 -21.6.2006

Institute Name: V.N.KKrishnaswamy  Naidu  college of Arts and Science, Mettupalayan
Designation : Associate Professor
Period : 27.6.1998 -4.6.2002

Institute Name: Sarah Tucker college,Tiruvelveli
Designation : Associate Professor
Period : 7.10.1995 -30.6.1998

 

 

Research Areas of
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Labour welfare measures in Indian Rare earths Limited, Manavalakurichi, Kanyakumari Dist 

To identify various types of sand , what are the measures are given to the emplyees for their welfare and suggest some measures to the company for theawareness of some chemical sand.

A  Study on Rural Consumers' Awarness and Satisfaction of FMCG Products in Coimbatore Dist 

New accordion content

 

Publications of
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

2020-2022

10.Title of the Publication :
   Name of the authors:
   Journal name:
   Year:

2010-2019

9.Title of the Publication : A study on Problems Faces by the Customers towards FMCG Products in Coimbatore District 
   Name of the authors: Dr.RAJAM  S
   Journal name: Prapti
   Year: 2017

8.Title of the Publication : A study on Brand Loyalty of Customers towards Smart phomes in Nilgiri District 
   Name of the authors: Dr.RAJAM  S, R. Abinaya
   Journal name: Asia Pacific Journal of Research 
   Year: 2017

7.Title of the Publication : CUSTOMERS SATISFACTION LEVEL OF KARUR VYSYA BANK IN COIMBATORE DISTRICT
   Name of the authors: Dr.RAJAM  S, Mr. R . Sakthivel 
   Journal name: International Journal of Informative & Futuristic Research
   Year: 2016

6.Title of the Publication : A STUDY ON THE IMPACT OF MICRO CREDIT IN PROMOTING RURAL WOMEN WITH REFERENCE TO GUDALUR PANCHAYAT, COIMBATORE 
   Name of the authors: Dr.Rajam  s, Ms.S. Nishanthi 
   Journal name: EPRA International Journal of Economic and Business Review
   Year: 2016

5.Title of the Publication : A study on Attitude of investors towardsthe performance of Mutual Funds in  Coimbatore city 
   Name of the authors: Dr. Rajam S,  N.Arul Mozhi
   Journal name: International Journal of Banking, Insurance and finance 
   Year: 2015

4.Title of the Publication : A study on Rural Consumer Satisfaction of FMCG in Coimbatore District 
   Name of the authors: Dr.Rajam  S
   Journal name: International Journal of Multi Dimensional Research
   Year: 2015

3.Title of the Publication : A study on Attitude of investors towardsthe performance of Mutual Funds in  Coimbatore city 
   Name of the authors: Dr.Rajam  S, N.Arulmozhi
   Journal name: KV Institute of Management and information studies
   Year: 2015

2.Title of the Publication : Impact of Rural Marketing  on Indian Economy
   Name of the authors: Dr.Rajam S
   Journal name: Innovative Marketing Strategies for sustainable Growth Issued and Challenges
   Year: 2015

1.Title of the Publication : A study on Rural Consumer satisfaction of Fmcg in Coimbatore District 
   Name of the authors: Dr.Rajam S
   Journal name: International Journal of Multidimensional Research 
   Year: 2015

 

2020-2022

4.Title of the Publication :
   Name of the authors:
   Journal name:
   Year:

2010-2019

3.Title of the Publication : New initiatives in the insurance sector ; opportunies and challenges 
   Name of the authors: S  Rajam and G  Sivasakthi 
   Journal name: Indian Insurance Industry: Sustainability in the era of globalisation 
   Year: 2014

2.Title of the Publication : Online banking - Its Role in Today's Society 
   Name of the authors: S Rajam and S  Poorni
   Journal name: Kongunadu journal of Mangement
   Year: 2013

1.Title of the Publication : Entrepreneurship 
   Name of the authors: S  Rajam 
   Journal name: Facets of Commerce 
   Year: 2010

 

International

1. Name of the patent : 
    Year :
    Application/Granted Number : 

2. Name of the patent : 
    Year : 
    Application/Granted Number : 

National

1. Name of the patent : 
    Year :
    Application/Granted Number : 

2. Name of the patent : 
    Year : 
    Application/Granted Number : 

 

International

1.Title of the Conference : Innovative Marketing Strategies for sustainable Growth Issued and Challenges
   Name of the Author : Dr.Rajam  S
   Year : 2015
   Institution: Sankara college of science and Commerce 

 

National

1.Title of the Conference : Dimension of Performance of Indian Economy 
   Name of the Author : Shopping for Gold!A rital experience
   Year : 2014
   Institution: Sankara college of science and Commerce

 

 

Books Edited Year Wise

.1.Title of the Books : 
    Author :
    Name of the Publisher : 
    ISBN : 
    Year : 

Chapter Edited Year Wise

.1.Title of the Chapter :Problems in Current Situation During Covid - 19 in Education
    Author : Dr. S. Rajam
    Name of the Publisher : Red Shine publication
    ISBN : 978-93-91479-34-3
    Year :2021

2. Title of the Chapter : Challenges faced on measures taken by the Women Entrepreneurs during and after COVID 19
    Author : Dr. S. Rajam
    Name of the Publisher : Sankara College of Science and Commerce 
    ISBN : 978-93-57014502
    Year :2022

 

 

1. Name of the Authors :  
    Database: 
    ID/Ref No : 
    Year : 

 

Courses Handled by
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Course Teaching

  • All Commerce Subjects 

Course Material

 

 

Projects Handled by
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Funded Project 

 

1. Funding Agency Name

Title of the project :
Funding Agency : 
Amount : 
Duration : 

2. Funding Agency Name

Title of the project :
Funding Agency : 
Amount : 
Duration : 

1. Funding Agency Name

Title of the project :
Funding Agency : 
Amount : 
Duration :

2. Funding Agency Name

Title of the project :
Funding Agency : 
Amount : 
Duration : 

1. Funding Agency Name

Title of the project : 

Funding Agency :

Amount :

Duration : 

2. Funding Agency Name

Title of the project :

Funding Agency : 

Amount :

Duration : 

 

Consultancy Project

 

1. Funding Agency Name

Title of the project :
Funding Agency : 
Amount : 
Duration : 

2. Funding Agency Name

Title of the project :
Funding Agency : 
Amount : 
Duration : 

1. Funding Agency Name

Title of the project : 

Funding Agency :

Amount :

Duration : 

2. Funding Agency Name

Title of the project :

Funding Agency : 

Amount :

Duration : 

1. Funding Agency Name

Title of the project : 

Funding Agency : 

Amount : 

Duration : 

2. Funding Agency Name

Title of the project : 

Funding Agency :

Amount : 

Duration : 

1. Funding Agency Name

Title of the project :
Funding Agency : 
Amount : 
Duration : 

2. Funding Agency Name

Title of the project :
Funding Agency : 
Amount : 
Duration : 

 

 

Research Guidance of
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Ongoing

1.Name of the Candidate :
  Title of the Thesis : 
  Year of Awarded :

Completed

1.Name of the Candidate :
  Title of the Thesis : 
  Year of Awarded :

 

Ongoing

8.Name of the Candidate :
  Title of the Dissertation :
  Date of Submission :
  Date of Award :

Completed

7.Name of the Candidate : C  Deepika
  Title of the Dissertation : A study on the satisfaction level of the bricks manufactures in Coimbatore city
  Year of Awarded: 2020

6.Name of the Candidate : A study on Cpstumer Awarness and satisfaction towards Driving school in   Coimbatore district 
  Title of the Dissertation : Meenakshi  T
  Year of Awarded : 2018

5.Name of the Candidate : A study on consumer Perception towards Amway Products in Coimbatore District 
  Title of the Dissertation : Dharshane P  S
  Year of Awarded : 2017

4.Name of the Candidate : A study on Brand Loyalty of Customers towards smart phone in Nilgiris District
  Title of the Dissertation : Abinaya   R 
  Year of Awarded : 2017

3.Name of the Candidate : A study on the impact of Micro credit in promoting Rural women with refeence to Gudalur Panchayat, Coimbatore Dist 
  Title of the Dissertation : Nishanthi S 
  Year of Awarded : 2016

2.Name of the Candidate : A study on the consumer Buying satisfaction of Residential House in Kanuvai, Coimbatore Dist
  Title of the Dissertation : Banu K 
  Year of Awarded : 2016

1.Name of the Candidate : Customer satisfaction level of Karur Vysya Bank in Coimbatore District 
  Title of the Dissertation : P Sakthivel 
  Year of Awarded : 2016

 

Ongoing

1.Name of the Candidate :
  Title of the Dissertation :
  Date of Submission :
  

Completed

1.Name of the Candidate :
  Title of the Dissertation :
  Year of Award :

 

Ongoing

1.Name of the Candidate :
  Title of the Dissertation :
  Date of Submission :
  

Completed

1.Name of the Candidate :
  Title of the Dissertation :
  Year of Award :

 

 

Institutional Responsibilities of
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Administrative (KASC)

1.Name of the Responsibility : International webinar
  Period : 2020
  Designation :Organiser
  Nature of the Responsibility : Organise the International webinar

2.Name of the Responsibility : BOS

    Period : 2012 to till date 

    Designation : Member

   Nature of the responsibility :

3. Name of the responsibility : NIRF

    Period : 2019 to till date 

    Designation : Member

    Nature of responsibility :

 

 

Administrative (Other)

1.Name of the Responsibility : Bharathiar university 
  Period : 2000 to till date 
  Designation : University Representative ,Evaluator, Commission Member
  Nature of the Responsibility : 

 

Awards & Memberships of
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Awards

Academic awards

1.Awarding agency : 
   Country : 
   Title of paper :
   Date of Award :

Membership

Membership in Professional Bodies

1.Organization : University Commission
   Type of Membership: Member
   Period: 2022

2.Organization : YUVA
   Type of Membership: Member
   Period: 2020- till date

3.Organization : NIRF
   Type of Membership: Member
   Period: 2020- till date

4.Organization : Academic Audit commetee
   Type of Membership: Member
   Period: 2020

5.Organization : ISCA
   Type of Membership: Member
   Period: 2012 - till date

6.Organization : V.N.Krishnaswamy Naidu College of Arts and Science ,Metupalayam
   Type of Membership: Senate member
   Period: 2000 -2002

 

Visits/Collaborations/Others of
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Visits

1.Countries Visits : 
   Duration of Visit : 
   Month and Year : 
   Purpose of Visit :

Collaborations

 

Others