loader
<< Go Back

Profile of
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Research Area

Marketing

Featured Publications

Rural consumers’ preference level of FMCG products in Coimbatore district, 

Journal of the Oriental Institute ; ISSN: 0030-5324

Vol. 71, Issue. 02, No. 4, April - June: 2022

 

Courses Teaching

Corporate Accounting

Cost Accounting

Principles of Marketing

 

Education & Career of
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Education

MBA
Subject :Commerce
Institution : Annamalai University 
Affiliated University : Annamalai University 
Year of Award : 2010

Ph. D
Subject :Commerce
Institution : Dr.S.N.S.Rajalakshmi college of Arts and Science, Coimbatore 
Affiliated University : Bharathiar university ,Ciombatore
Year of Award :2008 

B.Ed
Subject :Commerce
Institution : Hindu college , Nagercoil 
Affiliated University :Manonmaniam Sundaranar University
Year of Award : 1995

M.Phil
Subject : Commerce   
Institution : Scott Christian college, Nagercoil
Affiliated University : Manonmaniam Sundaranar University
Year of Award : 1994

M.Com
Subject : Commerce 
Institution : Tiruvalluvar college, Papanasam
Affiliated University : Manonmaniam Sundaranar University
Year of Award : 1992

B.Com
Subject : Commerce
Institution: Sree Ayyappa College, Nagercoil
Affiliated University : Madurai Kamaraj University
Year of Award : 1990

Career

Present

Institute Name: Kongunadu Arts and ascince college Coimbatore 
Designation : Associate Professor
Period :16.6.2012 - till date

Past Experience

Institute Name:Sankara college of Science and commerce , Coimbatore
Designation : Associate Professor
Period : 23.6.2006 -31.3.2012

Institute Name: Pioneer College of Arts and science , Ciombatore 
Designation : Associate Professor
Period : 5.06.2002 -21.6.2006

Institute Name: V.N.KKrishnaswamy  Naidu  college of Arts and Science, Mettupalayan
Designation : Associate Professor
Period : 27.6.1998 -4.6.2002

Institute Name: Sarah Tucker college,Tiruvelveli
Designation : Associate Professor
Period : 7.10.1995 -30.6.1998

 

 

Research Areas of
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Labour welfare measures in Indian Rare earths Limited, Manavalakurichi, Kanyakumari Dist 

To identify various types of sand , what are the measures are given to the emplyees for their welfare and suggest some measures to the company for theawareness of some chemical sand.

A  Study on Rural Consumers' Awarness and Satisfaction of FMCG Products in Coimbatore Dist 

New accordion content

 

Publications of
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

2020-2022

10.Title of the Publication :
   Name of the authors:
   Journal name:
   Year:

2010-2019

9.Title of the Publication : A study on Problems Faces by the Customers towards FMCG Products in Coimbatore District 
   Name of the authors: Dr.RAJAM  S
   Journal name: Prapti
   Year: 2017

8.Title of the Publication : A study on Brand Loyalty of Customers towards Smart phomes in Nilgiri District 
   Name of the authors: Dr.RAJAM  S, R. Abinaya
   Journal name: Asia Pacific Journal of Research 
   Year: 2017

7.Title of the Publication : CUSTOMERS SATISFACTION LEVEL OF KARUR VYSYA BANK IN COIMBATORE DISTRICT
   Name of the authors: Dr.RAJAM  S, Mr. R . Sakthivel 
   Journal name: International Journal of Informative & Futuristic Research
   Year: 2016

6.Title of the Publication : A STUDY ON THE IMPACT OF MICRO CREDIT IN PROMOTING RURAL WOMEN WITH REFERENCE TO GUDALUR PANCHAYAT, COIMBATORE 
   Name of the authors: Dr.Rajam  s, Ms.S. Nishanthi 
   Journal name: EPRA International Journal of Economic and Business Review
   Year: 2016

5.Title of the Publication : A study on Attitude of investors towardsthe performance of Mutual Funds in  Coimbatore city 
   Name of the authors: Dr. Rajam S,  N.Arul Mozhi
   Journal name: International Journal of Banking, Insurance and finance 
   Year: 2015

4.Title of the Publication : A study on Rural Consumer Satisfaction of FMCG in Coimbatore District 
   Name of the authors: Dr.Rajam  S
   Journal name: International Journal of Multi Dimensional Research
   Year: 2015

3.Title of the Publication : A study on Attitude of investors towardsthe performance of Mutual Funds in  Coimbatore city 
   Name of the authors: Dr.Rajam  S, N.Arulmozhi
   Journal name: KV Institute of Management and information studies
   Year: 2015

2.Title of the Publication : Impact of Rural Marketing  on Indian Economy
   Name of the authors: Dr.Rajam S
   Journal name: Innovative Marketing Strategies for sustainable Growth Issued and Challenges
   Year: 2015

1.Title of the Publication : A study on Rural Consumer satisfaction of Fmcg in Coimbatore District 
   Name of the authors: Dr.Rajam S
   Journal name: International Journal of Multidimensional Research 
   Year: 2015

 

2020-2022

4.Title of the Publication :
   Name of the authors:
   Journal name:
   Year:

2010-2019

3.Title of the Publication : New initiatives in the insurance sector ; opportunies and challenges 
   Name of the authors: S  Rajam and G  Sivasakthi 
   Journal name: Indian Insurance Industry: Sustainability in the era of globalisation 
   Year: 2014

2.Title of the Publication : Online banking - Its Role in Today's Society 
   Name of the authors: S Rajam and S  Poorni
   Journal name: Kongunadu journal of Mangement
   Year: 2013

1.Title of the Publication : Entrepreneurship 
   Name of the authors: S  Rajam 
   Journal name: Facets of Commerce 
   Year: 2010

 

International

1. Name of the patent : 
    Year :
    Application/Granted Number : 

2. Name of the patent : 
    Year : 
    Application/Granted Number : 

National

1. Name of the patent : 
    Year :
    Application/Granted Number : 

2. Name of the patent : 
    Year : 
    Application/Granted Number : 

 

International

1.Title of the Conference : Innovative Marketing Strategies for sustainable Growth Issued and Challenges
   Name of the Author : Dr.Rajam  S
   Year : 2015
   Institution: Sankara college of science and Commerce 

 

National

1.Title of the Conference : Dimension of Performance of Indian Economy 
   Name of the Author : Shopping for Gold!A rital experience
   Year : 2014
   Institution: Sankara college of science and Commerce

 

 

Books Edited Year Wise

.1.Title of the Books : 
    Author :
    Name of the Publisher : 
    ISBN : 
    Year : 

Chapter Edited Year Wise

.1.Title of the Chapter :Problems in Current Situation During Covid - 19 in Education
    Author : Dr. S. Rajam
    Name of the Publisher : Red Shine publication
    ISBN : 978-93-91479-34-3
    Year :2021

2. Title of the Chapter : Challenges faced on measures taken by the Women Entrepreneurs during and after COVID 19
    Author : Dr. S. Rajam
    Name of the Publisher : Sankara College of Science and Commerce 
    ISBN : 978-93-57014502
    Year :2022

 

 

1. Name of the Authors :  
    Database: 
    ID/Ref No : 
    Year : 

 

Courses Handled by
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Course Teaching
  • All Commerce Subjects 
Course Material

 

 

Projects Handled by
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Funded Project 

1. Funding Agency Name

Title of the project :
Funding Agency : 
Amount : 
Duration : 

2. Funding Agency Name

Title of the project :
Funding Agency : 
Amount : 
Duration : 

1. Funding Agency Name

Title of the project :
Funding Agency : 
Amount : 
Duration :

2. Funding Agency Name

Title of the project :
Funding Agency : 
Amount : 
Duration : 

1. Funding Agency Name

Title of the project : 

Funding Agency :

Amount :

Duration : 

2. Funding Agency Name

Title of the project :

Funding Agency : 

Amount :

Duration : 

 

Consultancy Project

1. Funding Agency Name

Title of the project :
Funding Agency : 
Amount : 
Duration : 

2. Funding Agency Name

Title of the project :
Funding Agency : 
Amount : 
Duration : 

1. Funding Agency Name

Title of the project : 

Funding Agency :

Amount :

Duration : 

2. Funding Agency Name

Title of the project :

Funding Agency : 

Amount :

Duration : 

1. Funding Agency Name

Title of the project : 

Funding Agency : 

Amount : 

Duration : 

2. Funding Agency Name

Title of the project : 

Funding Agency :

Amount : 

Duration : 

1. Funding Agency Name

Title of the project :
Funding Agency : 
Amount : 
Duration : 

2. Funding Agency Name

Title of the project :
Funding Agency : 
Amount : 
Duration : 

 

 

Research Guidance of
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Ongoing

1.Name of the Candidate :
  Title of the Thesis : 
  Year of Awarded :

Completed

1.Name of the Candidate :
  Title of the Thesis : 
  Year of Awarded :

 

Ongoing

8.Name of the Candidate :
  Title of the Dissertation :
  Date of Submission :
  Date of Award :

Completed

7.Name of the Candidate : C  Deepika
  Title of the Dissertation : A study on the satisfaction level of the bricks manufactures in Coimbatore city
  Year of Awarded: 2020

6.Name of the Candidate : A study on Cpstumer Awarness and satisfaction towards Driving school in   Coimbatore district 
  Title of the Dissertation : Meenakshi  T
  Year of Awarded : 2018

5.Name of the Candidate : A study on consumer Perception towards Amway Products in Coimbatore District 
  Title of the Dissertation : Dharshane P  S
  Year of Awarded : 2017

4.Name of the Candidate : A study on Brand Loyalty of Customers towards smart phone in Nilgiris District
  Title of the Dissertation : Abinaya   R 
  Year of Awarded : 2017

3.Name of the Candidate : A study on the impact of Micro credit in promoting Rural women with refeence to Gudalur Panchayat, Coimbatore Dist 
  Title of the Dissertation : Nishanthi S 
  Year of Awarded : 2016

2.Name of the Candidate : A study on the consumer Buying satisfaction of Residential House in Kanuvai, Coimbatore Dist
  Title of the Dissertation : Banu K 
  Year of Awarded : 2016

1.Name of the Candidate : Customer satisfaction level of Karur Vysya Bank in Coimbatore District 
  Title of the Dissertation : P Sakthivel 
  Year of Awarded : 2016

 

Ongoing

1.Name of the Candidate :
  Title of the Dissertation :
  Date of Submission :
  

Completed

1.Name of the Candidate :
  Title of the Dissertation :
  Year of Award :

 

Ongoing

1.Name of the Candidate :
  Title of the Dissertation :
  Date of Submission :
  

Completed

1.Name of the Candidate :
  Title of the Dissertation :
  Year of Award :

 

 

Institutional Responsibilities of
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Administrative (KASC)

1.Name of the Responsibility : International webinar
  Period : 2020
  Designation :Organiser
  Nature of the Responsibility : Organise the International webinar

2.Name of the Responsibility : BOS

    Period : 2012 to till date 

    Designation : Member

   Nature of the responsibility :

3. Name of the responsibility : NIRF

    Period : 2019 to till date 

    Designation : Member

    Nature of responsibility :

 

 

 

Administrative (Other)

1.Name of the Responsibility : Bharathiar university 
  Period : 2000 to till date 
  Designation : University Representative ,Evaluator, Commission Member
  Nature of the Responsibility : 

 

Awards & Memberships of
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Awards

Academic awards

1.Awarding agency : 
   Country : 
   Title of paper :
   Date of Award :

Membership

Membership in Professional Bodies

1.Organization : University Commission
   Type of Membership: Member
   Period: 2022

2.Organization : YUVA
   Type of Membership: Member
   Period: 2020- till date

3.Organization : NIRF
   Type of Membership: Member
   Period: 2020- till date

4.Organization : Academic Audit commetee
   Type of Membership: Member
   Period: 2020

5.Organization : ISCA
   Type of Membership: Member
   Period: 2012 - till date

6.Organization : V.N.Krishnaswamy Naidu College of Arts and Science ,Metupalayam
   Type of Membership: Senate member
   Period: 2000 -2002

 

Visits/Collaborations/Others of
Dr.S.Rajam

Dr.S.Rajam
Associate Professor
Research Area

Marketing

9443042109

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Visits

1.Countries Visits : 
   Duration of Visit : 
   Month and Year : 
   Purpose of Visit :

Collaborations

 

Others

 

 

About Us

COIMBATORE, the fast growing industrial hub of Kongunadu had the need for more colleges during the 70s, and this demand was fulfilled on 12th August 1973, the day on which Kongunadu Arts and Science College came into existence.

Contact info

  • Kongunadu Arts and Science College (Autonomous),GN Mills, Coimbatore - 641029. Tamil Nadu, INDIA
  • +914222642095, +914222642236, +914222646588
  • principal@kongunaducollege.ac.in

Location Map

KASC in Social World

© All Rights Reserved. Kongunadu Arts and Science College
Developed & Maintained by  eNova Solutions