Campus WalkProfile of Mrs.S.Saranya
Research Area
Featured Publications
Courses Teaching
- Business Organisation
- Business economics
- Business Accounting
- International Trade
- Modern Banking
- Cost Accounting
- Entrepreneurial Development
- Auditing
- Company Law
- Financial accounting
- Higher financial accounting
- Cost and Management Accounting
Commercial Law
Human resource management
Security Analysis and Portfolio Management
Education & Career of Mrs.S.Saranya
- Education
Ph. D (Pursuing)
Subject :Commerce
Institution : Kongunadu Arts and Science College
Affiliated University :Bharathiyar University
M.Phil
Subject :Commerce
Institution : Dr.SNS Rajalakshmi College of Arts and Science
Affiliated University :Bharathiyar University
Year of Award :2017M.Com
Subject : Commerce
Institution :Dr.SNS Rajalakshmi College of Arts and Science
Affiliated University :Bharathiyar University
Year of Award :2015B.Com
Subject :Commerce
Institution: Dr.SNS Rajalakshmi College of Arts and Science
Affiliated University :Bharathiyar University
Year of Award :2013- Career
Present
Institute Name:Kongunadu Arts and Science College
Designation :Assistant Professor
Period :16.06.2017 - Till DatePast Experience
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Research Areas of Mrs.S.Saranya
Publications of Mrs.S.Saranya
- 2020-2022
1.Title of the Publication :A Study of Impact of COVID-19 Pandemic on Economic and Mental Welbeing of Youth : With Special reference to Coimbatore District of Tamilnadu
Name of the authors:Ms.S.Saranya
Journal name:The International journal of analytical and experimental modal analysis
2.Title of the Publication: Impact of deceptive advertising on select products in Coimbatore- Consumer's perspective study
Name of the authors: Ms.S.Saranya
Journal name : Journal of Foundation Research
3. Title of the Publication: Deceptive Advertising and Its Ramifications on Consumer Buying Behaviour: A Quantitative Investigation into Selected Fast moving Consumer Goods in Coimbatore City
Name of the authors: Ms.S.Saranya
Journal name : International Journal of Innovative Research in Technology
4. Title of the Publication: Consumer Response to Deceptive Advertising Practices: A Study of Buying Behaviour in Selected Consumer Goods in Coimbatore City.
Name of the authors: Ms.S.Saranya
Journal name : International Journal of Innovative Research in Technology
- 2020-2022
1.Title of the Publication : EFFECT OF UNETHICAL ADVERTISEMENT ON BUYING BEHAVIOUR TOWARDS SELECTED CONSUMER GOODS
Name of the authors: Ms.S.Saranya
Journal name: Journal of Indian School of Political Economy
Year: March 2025- 2010-2019
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- Administrative (KASC)
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Awards & Memberships of Mrs.S.Saranya
Visits/Collaborations/Others of Mrs.S.Saranya
- Others
SEMINAR
- Participated in the online seminar on "Digital Financial Inclusion" held on 30 08.2022 & 31.08.2022 at Suguna College of Arts and Science in Association with ICSSR and Department of Management.
- Paper presented in the National Level seminar on New education policy 2020- A gateway to pedagogical and curricular structural changes for 21st century's education on the tropic New education policy on 05-08-2022 and 06-08-2022 at Sankara College of Science and commerce
- Attended NAAC Sponsored 2 days Seminar on “The Importance Of Outcome Based Education In A Modern Educational Setup” held on 21-09-2022 & 22-09-2022 organized by Internal Quality Assurance Cell, Hindusthan Institute of Technology.
- Presented a paper in the national seminar on the topic Trust in the age of Algorithms: Policy and Regulatory Challenges in the Digital Era on 09-01-2026 , at NGM College, Organized by Department of Commerce CA.
- Presented a paper in the national seminar on the topic Women- Centered digital finance models: A blueprints for inclusive growth in Viksit Bharat 2047 on 03-03-2026, Kongunadu Arts and Science College, Organized by School of Commerce and Management
WEBINAR
- Participated in the International Webinar on “Financial Planning For Business Sustainability” held on 09.06.2020, Organised by the Department of B.Com CA at Kongunadu Arts and Science College .
- Participated in the National Level Webinar on “Structure and Reforms Direct Taxation” held on 02.12.2020, organised by the Department of B.Com PA at Rathinam College of Arts and Science.
- Attended the National Level Webinar on “NAAC Accreditation: Strategies for Optimizing Institutional Performance" held on 09.12.2020, at Narasinha Dutt College, organised by Internal Quality Assurance Cell.
- Participated in the Webinar " Financial Reporting During Covid-19" held on 14.12.2020, at Metas Advenist College, organised by the Department of Commerce
- Participated in Virtual live talk Essential Leadership for the New World of Work held on 15.12.2020 at Ignou
- Participated in the Webinar titled “Digital Transformation in Quality Higher Education ” held on 22.11.2021 at Vidhya Sagar Women’s College Organized by the Internal Quality Assurance Cell.
- Participated in the Session on “IPR- The Future Asset For Innovations” on 28.07.2022 organized by Institution’s Innovation Council, PPG College of Arts and Science
Attended webinar on the topic “What is Branding” on 28.9.2024 organized by Public Relation Society of India, Chennai Chapter.
CONFERENCE
- Paper presented in the National Level conference Exploring The Technological Advancements in Business – The Future Perspective on the topic " Web Marketing " on 13-09-2023 at Sri Ramakrishna College of Arts and Science , organised by the Department of Commerce IT.
- Paper presented in the International Conference on Cashless Economy - Make in India on 05-10-2023 and 06-10-2023 at Angappa college of Arts and Science.
- Paper presented in the National Level conference Work Life Balance of Women Micro Entrepreneurs in Indian Society After Covid 19 Pandemic on the topic " Work Life Balance of Women Micro Entrepreneurs in Indian Society After Covid 19 Pandemic" on 29-02-2024 Bishop Ambrose College.
- Paper presented in the National Level conference Entrepreneurship and Social Empowerment- Turning Dreams into Reality on the topic " Sectoral Entrepreneurship in Agriculture" on 05-03-2024 at Shri Nehru Maha Vidhyalaya College of Arts and Science, organised by the School of Commerce (Department of Commerce and B.Com IT).
- Paper presented in the National Level conference Innovation Research Practices in Social Sciences on the topic " Emerging trends in Social Science " on 11-03-2024 at Sri Krishna Arts and Science College.
- Presented a in the International conference paper on AI usage for B2B and B2C, A Cutting Edge- AI application in Commerce 23.09.2024, Dr. R.V. Arts and Science College. Department of Commerce.
- Presented a paper in the International conference on the topic A study on Digital transformation and online platforms on 10-10-2025, Dr. R.V. Arts and Science College, Organized by Department of Commerce.
- Presented a paper in the International conference on the topic Circular Economy and Waste Reduction in Commerce on 23-01-2026, at Sri Ramakrishna College of Arts and Science College, Organized by PG and Research Department of Commerce of Department of Commerce IT.
WORKSHOP
- Attended Five Days National Level Virtual Workshop on “Compliance of Goods and Services Tax(GST)” from 23rd to 27th August 2021 jointly organised by the Department of Commerce with Computer Applications, Sri Ramakrishna College of Arts and Science and Rajesh Foundation.
- Participated in six days “National Level Workshop on Social Entrepreneurship” From 20.02.2023 to 25.02.2023 organised by the Department of Commerce, SRM Institute of Science & Technology
Participated in the Workshop "Implementation Of (Outcome Based Education) OBE In Commerce Education" held on 27.08.2022 conducted by the Department of Commerce (Business Analytics), At G.Venkataswamy Naidu College.
PUBLISHED IN PROCEEDINGS
- Published in the proceedings on the topic Sustainable Consumption on a World wide Scale with ISBN no 978-93-5813-507-1 on July 2023.
- Published in the proceedingson the topic Awareness Towards Women Micro Entrepreneur with ISBN no 978-81-970162-0-2 on Feb 2024.
- Published in the proceedings on the topic A Study on Challenges Faced by Women Micro Entrepreneur with ISBN no 978-81-970162-0-2 on Feb 2024.
- Published in the proceedings on the topic A Study on Challenges and Problems Faced by Women Entrepreneur on Feb 2025.
- Published in the proceedings on the topic Recent trends in Inter Disciplinary Research and Innovation on Sept 2025, published by AVP College of Arts and Science.
- Published in the proceedings on the topic Bridging the Digital Divide: Digital Financial Inclusion for Marginalized Communities in the Era of Amrit Kaal on Jan 2026 published by NGM College, Department of Commerce CA.
- Published in the proceedings on the topic Innovation for a sustainable future- Embracing the green path in business on Jan 2026 published by Sri Ramakrishna College of Arts and Science.
- Published in the proceedings on the topic Driving Digital Innovation in Commerce: A vision for Viksit Bharat @ 2047 on March 2026 published by Kongunadu Arts and Science College, School of Commerce and Management.
FDP
- Participated in the FDP “Application of tools and techniques in research methodology and accelerate to publish article in scopus and web of science” on 19-12-2020 to 24-12-2020 held at Hindusthan College of Arts and Science Organised by Department of B.Com PA and B.Com A&F.
- Participated in the FDP titled “Presentation Skills” on 27-08-2021 at Kongunadu Arts and Science College Organised by Department of B.Com CA and B.Com IT
- Participated in the Knowledge & Information Sharing Session on Outcome Based Education On 04.09.2021 Organized by the Internal Quality Assurance Cell (IQAC) & SA Centre for Academic Staff (SACAS)
- 4.Participated in Six days National Level Faculty Development Programme entitled "Enhancing Teaching and Creating an Effective Learning Process in the Contemporary Era” organised by Department of Business Administration (CA), Hindusthan College of Arts and Science, Coimbatore from 22.09.2021 to 28.09.2021
- Participated in “National Level Five days FDP on - Upskilling Personal Finance Planning” organized by the Department of Business Administration on 25-10-2021 to 29-10-2021 at Hindusthan College of Arts and Science.
- Participated in FDP topic OBE- Road Ahead To Advance Educational Quality And Enhance Global Mobility on 10-11-2021 and 17-11-2021 at Kongunadu Arts and Science College Organised by IQAC and CDC.
- Participated in "One Week Virtual PDP on An Innovative Teaching & Learning Practices of LMS" organized by Department of Computer Science, SRM Institute of Science and Technology, from 20-06-2022 to 28-06-2022.
- Participated in the Seven days National Virtual Faculty Development Programme on "Ethics in Research & Research Methodology” organised by Department of Commerce with Accounting and Finance, KG College of Arts and Science held during 19.12.2022 to 26.12.2022.
- Participated in the International Virtual FDP on “Personality Grooming - Handling Stress and Emotional Intelligence” organized by IQAC & Department of Commerce with Information Technology of PPG College of Arts and Science, from 02/01/2023 to 06/01/2023.
- Participated in Seven Days Faculty Development Programme on Impact of Industry 4.0 on 21st Century Higher Education organized by Internal Quality Assurance Cell (IQAC) and Curriculum Development Cell (CDC), Kongunadu Arts and Science College (Autonomous), between 01.03.2023 and 08.03.2023.
- Participated in “National Level virtual FDP on – Ai in Education and Business” organized by the Department of Business Administration (UG) on 08-01-2024 to 12-2024 at Hindusthan College of Arts and Science.
- Participated in “National Level virtual FDP on – Exploring Cultures: Diversity in Travel Writing” organized by the Department of English on 20.02.2024 to 27.02.2024 at PPG College of Arts and Science.
- Participated in “National Level FDP on PYTHON” organized by Star International Foundation for Research and Education on 19.03.2024 to 25.03.2024.
- Participated virtually in the National Level FDP on “National Education Policy 2020: Challenging Opportunities in the Indian Higher Education Sector” organized by the Institution’s Innovation Council, Thiagarajar College, Madurai on 29-07-2024
- Participated in the FDP program on the “Topic Critical and creative thinking skills” Organized by Micheal Job Memorial College of education for women on 5 -8-2024 and 6-8-2024.
- Participated in the on line FDP program on the Topic “Emerging Research opportunities in Hospitality and Tourism: Trends and Innovations” Organized by Seth Jai Parkash Mukand Lal Institute of Engineering and Technology on 30.09.2024.
- Participated in the PDP program on the Topic Strategies for Authoring Impactful Research Articles Organized by A.C.T Academy on 15-06-2025
- Participated in the FDP program on the Topic Research Paper Writing, Data Analysis, & AI Tools in Research Organized by Sharda University Uzbekistan on 24-11-2025.
- Participated in the FDP program on the Topic Futuristic Trends of Language and Literature: Impact on 21st century Learners Organized by Digi Skill Development Centre and Training Institute on 27-12-2025.
- 20.. Participated in the FDP program on the Topic AI in Research for Data Analysis Organized by Sankethika Vidya Parishad Engineering College on 21-02-2026.
- 21. Participated in the FDP program on the Topic Cyber security (Cisco) Organized by Sri Ranganathar Institute of Engineering and Technology on 23-02-2026.
22. Participated in the FDP program on the Topic Empowering Academic Excellence through AI: Tools Techniques and Ethical Practices Organized by Kongunadu Arts and Science College on 09-02-2026
SHORT TERM COURSE/ NPTEL/ ONLINE COURSE
- Attended Short term course on “Power BI” conducted by School of Computer Science Kongunadu Arts and Science College from 23.09.2024 to 30.09.2024.
- Completed the NPTEL online Course on the Topic “Strategic Communication for Sustainable Development”.
- Completed 9 courses on Coursera.
- Completed Cyber security Essentials course offered by ICT Academy through the Cisco Networking Academy program.