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Profile of
Dr.T.Kumar

Dr.T.Kumar
Assistant Professor and Head
Research Area

Marketing Management

9790421621

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Research Area

Marketing Management

Featured Publications

Paper published in ICSSR sponsored National Level Seminar on "India means Business- Reform, Perform and Transform" Organized by Department of B.Com BPS, Sri Ramakrishna College of arts and Science on the topic "A Study on Financial Analysis of Steel Authority India Ltd., with ISBN Publication.

 

Courses Teaching

  • Management Accounting
  • Cost Accounting
  • Law and Ethics
  • Financial Management
  • Research Methodology

Education & Career of
Dr.T.Kumar

Dr.T.Kumar
Assistant Professor and Head
Research Area

Marketing Management

9790421621

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Education

Ph. D
Subject : Commerce
Institution : Government Arts College
Affiliated University :Bharathiar University
Year of Award : 2021

PGDCA
Subject : Computer Science   
Institution : SDE, Bharathiar University
Affiliated University : Bharathiar University
Year of Award : 2014

M.Phil
Subject : Commerce   
Institution : Dr.NGP Arts and Science College
Affiliated University : Bharathiar University
Year of Award : 2010

M.Com
Subject :  Commerce
Institution : Dr.NGP Arts and Science College
Affiliated University : Bharathiar University
Year of Award : 2009

B.Com
Subject : Commerce
Institution: Dr.NGP Arts and Science College
Affiliated University : Bharathiar University
Year of Award : 2007

 

Career

Present

Institute Name: Kongunadu Arts and Science College
Designation :Assistant Professor
Period :01-09-2010 - Till Date

 

Research Areas of
Dr.T.Kumar

Dr.T.Kumar
Assistant Professor and Head
Research Area

Marketing Management

9790421621

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Marketing Management

Description of the Title: Per-Purchase behaviour of rural customers towards FMCG in Coimbatore city

 

Publications of
Dr.T.Kumar

Dr.T.Kumar
Assistant Professor and Head
Research Area

Marketing Management

9790421621

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

2023-2024

1.Title of the Publication : An Analytical Study on the Financial Performance of Selected Automobile Companies in India.
   Name of the authors: Dr.T.Kumar 
   Journal name: Arthshstra, Indian Journal of Economics and Research.
   Year: July-Sep 2024

2.Title of the Publication : A Study on Rural Consumer pre- purchase expectation and post purchase satisfaction towards selected FMCG products in Coimbatore City.
   Name of the authors: Dr.T.Kumar 
   Journal name: Bharatiya Shiksha Shodh Patrika 
   Year: May 2024

2020-2022

1.Title of the Publication :Customers perception and Attitude towards Unified Payment Interface
   Name of the authors: Dr.T.Kumar
   Journal name: An international Scholarly open Access, Peer-reviewed, referred journal, Journal of Emerging Technologies and Innovative Research.
   Year: FEB 2022

2. Title of the Publication :Pre-purchase behavior of rural consumer towards FMCG Products. 
   Name of the authors: Dr.T.Kumar
   Journal name: An international Scholarly open Access, Peer-reviewed, referred journal, Journal of Emerging Technologies and Innovative Research.
   Year: FEB 2022

2010-2019

1.Title of the Publication :Factors influencing rural consumer behaviour towards Fast Moving consumer Goods
   Name of the authors: Mr.T.Kumar
   Journal name: International journal of Scientific Research and Review
   Year:2019

2.Title of the Publication : Customer Brand Preference of Mobile Phones at Coimbatore
   Name of the authors: Mr.T.Kumar
   Journal name: International journal of Scientific Research and Review
   Year:2018

3.Title of the Publication :A study on consumer perception towards Whirlpool washing Machine with special reference to Coimbatore city
   Name of the authors:Mr.T.Kumar
   Journal name: International journal of Scientific Research and Review
   Year:2018

4.Title of the Publication :Impact of Social Networking Strategies in Marketing
   Name of the authors: Mr.T.Kumar
   Journal name: International Research Journal of Humanities and Environmental Issues
   Year:2012

5.Title of the Publication :Strategies for Business Process Outsourcing
   Name of the authors: Mr.T.Kumar
   Journal name: A International level quarterly Journal on Journal of Management and Science
   Year:2012

 

2022-2023

1.Title of the Publication : A study on Financial Analysis of Steel Authority of India Limited
   Name of the authors: Dr.T.Kumar
   Journal name: India Means Business - Reform Perform &Transform
   Year: 2023

2010-2019

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International

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International

1.Title of the Conference : 46 th Conference on Applied Science, Engineering and Technology (WCASET-2024)
   Name of the Author : Dr.T.Kumar
   Year : 2024
   Institution: Multimedia University, Poornima College of Engineering and IFERP Academy, Malaysia

2.Title of the Conference : International Conference on “Impact of Digital Economy in India”
   Name of the Author : Dr.T.Kumar
   Year : 2018
   Institution: Bharathidasan College of Arts & Science, Erode

3. Title of the Conference : International Conference on “Corporate Social Responsibility – the Indian perspective"
   Name of the Author : Dr.T.Kumar
   Year : 2012
   Institution: Vellalar College, Erode.

National

1.Title of the Conference : Contemporary Issues in Business Practices
   Name of the Author : Dr.T.Kumar 
   Year :  01-09-2012
   Institution: Kongunadu Arts and Science College.

2.Title of the Conference : Strategic Approach for Marketing Management
   Name of the Author : Dr.T.Kumar 
   Year : 01-08-2012
   Institution: Annamalai University

3. Title of the Conference : Combating Corruption In India
   Name of the Author : Dr.T.Kumar 
   Year : August 19th and 20th 2011
   Institution: Gobi Arts & Science College

4. Title of the Conference : Emerging trends in Global Business
   Name of the Author : Dr.T.Kumar
   Year : 10th September 2011
   Institution: RVS Institute of Management Studies, Coimbatore

 

Books Edited Year Wise

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Chapter Edited Year Wise

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Courses Handled by
Dr.T.Kumar

Dr.T.Kumar
Assistant Professor and Head
Research Area

Marketing Management

9790421621

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Course Teaching
  • Management Accounting
  • Cost Accounting
  • Law and Ethics
  • Financial Management
  • Research Methodology
Course Material

 

 

Projects Handled by
Dr.T.Kumar

Dr.T.Kumar
Assistant Professor and Head
Research Area

Marketing Management

9790421621

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Funded Project 
 

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Consultancy Project
 

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Research Guidance of
Dr.T.Kumar

Dr.T.Kumar
Assistant Professor and Head
Research Area

Marketing Management

9790421621

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Ongoing

1.Name of the Candidate : Ms.S.Naveditha 
  Title of the Thesis : Research area in Finance 
  Date of Submission : 2026
  Date of Award : 2026

 

 

 

Completed

1.Name of the Candidate : Mr.R.Saravanan
  Title of the Dissertation : A study on customers awareness and perception towards unified payments interface service providers with reference to coimbatore District
  Date of Submission : 
  Date of Award :18.08.2022

2.Name of the Candidate : Ms.A.Anupriya
  Title of the Dissertation : A study on financial analysis of steel authority
  Date of Award : 2019

3.Name of the Candidate : Mr.Vaishnoyee
  Area of the Research : Finance 
  Date of Award : 2022

 

Ongoing

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Completed

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Institutional Responsibilities of
Dr.T.Kumar

Dr.T.Kumar
Assistant Professor and Head
Research Area

Marketing Management

9790421621

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Administrative (KASC)

1.Name of the Responsibility : Coordinator -Students Affairs (SF)
  Period : 2024 - Till date
  Designation : Coordinator -Students Affairs (SF)

 2.Name of the Responsibility : Health & Fitness Club
  Period : 2020 - Till date
  Designation : Member

3.Name of the Responsibility : Students Welfare & Grievance Redressal Committee
  Period : 2016 - Till date
  Designation : Member

4. Name of the Responsibility : Sports Committee
  Period : 2013 - Till date
  Designation : Member

5.Name of the Responsibility : Disciplinary Committee
  Period : 2015 - Till date
  Designation : Member

6.Name of the Responsibility : Ragging Curb Committee
  Period : 2018 - Till date
  Designation : Member

7.Name of the Responsibility : CIA Examination Committee
  Period : 2016 - 2021
  Designation : Member

8. Name of the Responsibility : Students Welfare center
  Period : 2016 - 2023
  Designation : Member 
 

Administrative (Other)

1.Name of the Responsibility : Indian Science Congress
  Period : 2011-Till Date
  Designation : Member

2.Name of the Responsibility : Board of Studies
  Period : 2011-Till Date
  Designation : Chairman
  

 

Awards & Memberships of
Dr.T.Kumar

Dr.T.Kumar
Assistant Professor and Head
Research Area

Marketing Management

9790421621

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Awards

Academic awards

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Membership

Membership in Professional Bodies

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Visits/Collaborations/Others of
Dr.T.Kumar

Dr.T.Kumar
Assistant Professor and Head
Research Area

Marketing Management

9790421621

ACADEMIC IDENTITY ScopusORCIDGoogle ScholarPublonsVidwan / IRINS

Visits

1.Countries Visits : Malasiya
   Duration of Visit : one week
   Month and Year : March 2025
   Purpose of Visit : Global immersion Programme at Satio University

Collaborations

 

Others

  • Attended Nine Days FDP on "Design and Development of Industry Led Curriculum in Technological Era" Organized by Amet University during 14.12.2022-22.12.2022

  • completed UGC_HRDC 14 Days Refresher course on "Commerce and Financial Management" Organized by Jain Vyas University.

  • Successfully participated and completed AICTE Training and Learning (ATAL) Academy Faculty Development Program on “Entrepreneurial Strategies for success in the Blue Economy” at Rathinam College of Arts and Science From 9.12.2024 to 14.12.2024.
  • Participated in National Virtual 5 Days Faculty Development Program on “Integrating NEP 2020 into Higher Education: Strategies for Faculty Development and Curriculum Innovation” Organized by Department of Business Administration (UG) & Department of Commerce (IB), Hindustan College of Arts and Science from 02.09.2024 to 06.09.2024.
  • Participated in the UGC - Sponsored Webinar on “Research and Development” conducted by the UGC - Malaviya Mission Teacher training Centre, Madurai Kamaraj University on 02.03.2024.
  • participated in 5 Days Online Faculty Development Program on “Adapting to AI Driven Industry” Organized by PG Department of Computer Science, Rajapalayam Rajus’ College in association with ECRIO INC, USA from 09.09.2024 to 13.09.2024.
  • Attended seven Days FDP on "Professional Progression in Commerce and Management" Organized by Justice Basheer Ahmed Sayeed College for Women.
  • Attended 11-Days International workshop on Cyber Security from 7th August to 22nd August 2023 organised by Dwaraka Doss Goverdhan Doss Vaishnav College, Chennai.
  • Participated in the UGC - Sponsored Webinar on Research and Development conducted by the UGC - Malaviya Mission Teacher Training Centre, Madurai Kamaraj University on 02.03.2024.
  • Attended National Intellectual Property Awareness Mission on 15.03.2024 organized by Intellectual property office, Government of India, Ministry of Commerce and Industry.
  • webinar on “The Game Science Approach to Education” conducted by Dr. Jan H.G. Klabbers on October 26, 2023, under the Webinar Series “PRATITI…becoming aware” being organised by Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore(India).
  • Workshop on digital creativity skills as a part of Adobe academic essential program
  • Participated in online FDP  titled “Innovative Practices in Higher Education” organized by Seth Jai Parkash Mukand Lal Institute of Engineering & Technology, Haryana.
  • Successfully completed course on “Accounting Fundamentals” organized by Corporate Finance Institute on 29th April 2020. (Certificate No: 17084166)
  • Successfully Completed “Communication Skills” online course offered by Tata Consultancy Services ION, Digital Learning Hub on 25th Apr 2020.  (Certified Id: 91306-7167774-1016).